BEST BUSINESS IDEAS FOR INFJS

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Idealistic INFJs often seek careers aligned with their values, including jobs in health and wellness, social service, and education-based fields. A knack for creative thinking can also help INFJs succeed in the arts and sciences.


A range of businesses can suit INFJ personalities well, as outlined in this list of 21 business ideas. Grouped into five categories, each of these business ideas includes an assessment of the associated startup costs, required skill level, and earning potential.

ARTS BUSINESSES

INFJs looking to tap into their creative side might enjoy exploring careers in the arts. From art consulting businesses to travel photography companies, many options exist for INFJs to express themselves creatively.

ART CONSULTING BUSINESS

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Low Startup Cost

Startup Costs

Medium Skill Level

Skill Level

High Earning Potential

Earning Potential

INFJ entrepreneurs with a passion for — and background in — the arts might consider starting an art consulting business. Formal education in art or art history, as well as any experience in selling art, can help business owners succeed in this field. You can easily start your business for less than $3,000, and you have the potential to earn a six-figure annual income. While art consulting provides a sustainable business, it has modest growth potential.

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ART GALLERY

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Medium Startup Cost

Startup Costs

Medium Skill Level

Skill Level

High Earning Potential

Earning Potential

Artistically inclined INFJ entrepreneurs also might consider opening their own art gallery — especially if they have the knowledge and skills needed to successfully sell art to art collectors and investors. You should have some experience working in a gallery, as an assistant or curator, and possess solid sales and management skills. You can limit startup costs to less than $50,000, depending on your location, and your annual income can exceed six figures.

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GRAPHIC DESIGN BUSINESS

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Low Startup Cost

Startup Costs

High Skill Level

Skill Level

Medium Earning Potential

Earning Potential

Starting a graphic design business is another great option for artistic INFJ entrepreneurs. Successful business owners in this field typically have significant work experience or formal education in graphic design and a proven track record of meeting their customers’ needs. This line of work also offers solid growth potential if you want to add designers to your team.

You can keep startup costs under $2,000 because you can easily start this business from home. While graphic design requires a high skill level, you can expect profit margins of between 15 percent and 50 percent.

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INTERIOR DESIGN BUSINESS

Interior Design Business Image
Medium Startup Cost

Startup Costs

Medium Skill Level

Skill Level

High Earning Potential

Earning Potential

Artistic INFJs with experience and education in interior design might think about starting their own interior design business. This line of work can tap into an INFJ’s creative side as well as their ability to help others realize a specific goal or vision. You can start one of these sustainable, scalable businesses for less than $30,000 if you already have a degree. Once you establish your business, you can earn more than $100,000 per year.

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MUSIC LESSONS BUSINESS

Music Lessons Business Image
Low Startup Cost

Startup Costs

High Skill Level

Skill Level

Medium Earning Potential

Earning Potential

If you have a passion for music, can play at least one type of instrument, and enjoy teaching others, then you may consider starting a music lessons business. Although not essential, a degree in music or music education can benefit new business owners. If you start your music lessons business from your home, you can keep startup costs under $3,000. Most business owners opt to run their business on a part-time basis, and you can expect to charge $60 per hour.

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TRAVEL PHOTOGRAPHY BUSINESS

Travel Photography Business Image
Medium Startup Cost

Startup Costs

Medium Skill Level

Skill Level

Medium Earning Potential

Earning Potential

INFJ entrepreneurs with an eye for photography and a passion for visual storytelling might consider starting a travel photography business. Successful travel photographers possess solid marketing skills in addition to top-notch photography skills. You can start this type of business from home for less than $20,000. While the average professional travel photographer earns around $60,000 per year, your earning potential will depend heavily on your marketing and photography skills.

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COMMUNICATIONS BUSINESSES

INFJs can leverage their intuition and insights into others to become dynamic communicators. Whether they use these skills to write or translate for others, INFJs often thrive in this field.

FREELANCE WRITING BUSINESS

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Low Startup Cost

Startup Costs

Medium Skill Level

Skill Level

Medium Earning Potential

Earning Potential

Freelance writers produce written content about a variety of topics for websites, newspapers, magazines, journals, books, and other publications. Freelance writing businesses are similar to copywriting businesses, but they include a wider variety of content. This line of work allows INFJs to build a business around their passions and then use that platform to help others. Excellent writing and time-management skills are essential for success in this field.

INFJs can easily start a freelance writing business for less than $2,000, and they have the potential to earn more than $50,000 per year once they establish themselves in the industry.

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GHOSTWRITER BUSINESS

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Low Startup Cost

Startup Costs

Medium Skill Level

Skill Level

Medium Earning Potential

Earning Potential

INFJ entrepreneurs with excellent writing skills may also consider starting a ghostwriting business. Ghostwriters enjoy writing pieces for other people and appreciate the ability to work in the background. In addition, successful ghostwriters must possess excellent time-management skills. This business offers a highly sustainable option because people increasingly use ghostwriters to deliver their message.

Beyond their exceptional writing ability, ghostwriters also must possess outstanding research, interpersonal, and marketing skills. You can limit startup costs to less than $1,000, and the majority of your income will be profit.

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TECHNICAL WRITING BUSINESS

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Low Startup Cost

Startup Costs

Medium Skill Level

Skill Level

Medium Earning Potential

Earning Potential

INFJ writers with the ability to explain complex concepts to the average person (without sounding pretentious) may want to consider starting a technical writing business. You can start this type of business for less than $2,000, and you can earn $70,000 per year (or more) once you establish yourself in the industry.

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TRANSLATION AGENCY

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Low Startup Cost

Startup Costs

High Skill Level

Skill Level

Medium Earning Potential

Earning Potential

Translation agencies are ideal for INFJ entrepreneurs with a gift for languages. Successful translation agency owners can speak and write in more than one language as well as effectively market their services. You can easily start your business for less than $2,000 if you’re already fluent in at least one other language. Freelance translators typically earn $30,000 to $80,000 per year, depending on their skills and expertise.

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HEALTH CARE BUSINESSES

Health care businesses offer some of the best options for INFJs because they allow them to use their nurturing nature to help others. From opening a counseling center to starting a health coaching business, INFJ entrepreneurs can find many great business ventures in this category.

COUNSELING CENTER

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Low Startup Cost

Startup Costs

High Skill Level

Skill Level

High Earning Potential

Earning Potential

Counseling centers offer mental health services to members of a specific community. INFJs possess a deep sense of empathy and a strong drive to serve others, making them ideal candidates for this type of work. Business owners must have at least a master’s degree to become a counselor and a doctorate to serve as a practicing psychologist.

Startup costs vary greatly, depending on your location. If you start your counseling center from home, you can limit startup costs to less than $3,000. This line of work also offers a high earning potential — once you establish your business — with some business owners generating $300 in profits per day.

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FAMILY COUNSELING CENTER

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Low Startup Cost

Startup Costs

High Skill Level

Skill Level

High Earning Potential

Earning Potential

Similar to general counseling centers, family counseling practices can be a great fit for an INFJ seeking work that allows them to help change people’s lives. With strong intuition, empathy, and communication skills, INFJs make ideal candidates to start family counseling practices. Counselors require a master’s degree or higher as well as a license to practice in their state.

If you already have a degree, you can start a home-based business for as little as $1,000. Once you establish your business, you have the potential to earn a six-figure income.

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HEALTH COACHING BUSINESS

Health Coaching Business Image
Low Startup Cost

Startup Costs

Low Skill Level

Skill Level

Medium Earning Potential

Earning Potential

INFJ entrepreneurs with a deep interest in health and wellness may consider opening a health coaching business. Formal education isn’t required, but a background in nutrition, wellness, and psychology will help you succeed in this field. You can expect minimal startup costs of less than $1,000. Health coaches have a moderate earning potential with annual incomes ranging from $43,000 to $63,000.

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NUTRITIONIST BUSINESS

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Low Startup Cost

Startup Costs

Medium Skill Level

Skill Level

High Earning Potential

Earning Potential

INFJ entrepreneurs interested in nutrition and improving the overall health of their clients might think about starting a nutritionist business. Nutritionists need excellent people skills, knowledge of human biology and nutrition, and the ability to effectively market their services. You can start your business for less than $2,000, and you can potentially earn a six-figure salary.

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ALTERNATIVE HEALTH BUSINESSES

INFJs seeking non-standard methods of improving the health and wellness of their community might consider opening an alternative health business. From aromatherapy to massage therapy, INFJs can find several attractive business ideas in this category.

ACUPUNCTURE CLINIC

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Medium Startup Cost

Startup Costs

Medium Skill Level

Skill Level

Medium Earning Potential

Earning Potential

INFJs with an interest in Eastern medicine might think about starting an acupuncture clinic. You’ll need to complete formal education in this field, which can cost between $30,000 and $40,000, but the remainder of your startup costs should be less than $3,000. The median salary for acupuncturists is around $73,000, which can help offset the moderate startup costs.

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AROMATHERAPY BUSINESS

Aromatherapy Business Image
Medium Startup Cost

Startup Costs

Low Skill Level

Skill Level

High Earning Potential

Earning Potential

INFJs with a passion for homeopathy may consider starting an aromatherapy business. You should have a keen sense of smell and thoroughly educate yourself on the products you plan to sell or make. Although not required, attending aromatherapy workshops and classes can help you learn all you need to know to succeed. You can start your business for $10,000 to $30,000, depending on your business model, and some therapists earn nearly $100,000 annually.

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MASSAGE THERAPY BUSINESS

Massage Therapy Business Image
Low Startup Cost

Startup Costs

Medium Skill Level

Skill Level

Medium Earning Potential

Earning Potential

Massage therapists work hard to alleviate their clients’ physical, mental, or emotional stress through various massage techniques. This line of work offers INFJs an opportunity to connect with their clients and provide a healing service. Massage therapists should obtain a national certificate in massage therapy before starting their own business.

Depending on your location, you can start your massage therapy business for around $3,000. While the average salary for massage therapists is slightly less than $40,000, your profits will depend on your specialization, location, and number of clients.

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SOCIAL SERVICE BUSINESSES

Social service-related businesses offer another area in which INFJs can shine. From providing career coaching services to helping community members improve their relationship skills, INFJs can use their nurturing nature to succeed in this field.

CAREER COACH BUSINESS

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Low Startup Cost

Startup Costs

Medium Skill Level

Skill Level

Medium Earning Potential

Earning Potential

Career coaches offer their professional insights to help others achieve their professional goals. This line of work requires business owners to tap into their intuition and communication skills — two areas of strength for INFJs. While not essential, many career coaches have a bachelor’s or master’s degree in their area of specialty. Startup costs shouldn’t exceed $3,000, and you can expect to earn around $60,000 per year once you establish yourself in this field.

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LIFE COACHING BUSINESS

Life Coaching Business Image
Low Startup Cost

Startup Costs

Low Skill Level

Skill Level

High Earning Potential

Earning Potential

Life coaching businesses focus on helping people make the best decisions regarding their careers, relationships, and more. Similar to other ideas in this category, life coaching allows INFJs to use their skills in communication, intuition, and empathy to help others make significant improvements in their lives. You can start your business for less than $1,000, and many life coaches earn around $60,000 per year. However, the most successful life coaches can charge more than $1,000 per hour.

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RELATIONSHIP COACHING BUSINESS

Relationship Coaching Business Image
Low Startup Cost

Startup Costs

Medium Skill Level

Skill Level

High Earning Potential

Earning Potential

Relationship coaches work with people to help them develop the behaviors and skills they need to be successful in their relationships. By leveraging their listening skills and empathetic nature, INFJs make excellent relationship coaches. It’s possible to start your business for less than $1,000, and skilled coaches have the potential to charge more than $300 per hour.

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SPECIAL NEEDS COACHING BUSINESS

Special Needs Coaching Business Image
Low Startup Cost

Startup Costs

Medium Skill Level

Skill Level

Medium Earning Potential

Earning Potential

Special needs coaches offer services to children and young adults with developmental disabilities. Starting this type of business can be a challenging, yet very rewarding venture for INFJs. Formal education isn’t essential, but you’ll need a thorough understanding of the disabilities with which you’ll work. You can start your business for less than $5,000, and you should expect an annual salary of around $60,000.

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