Idealistic INFJs often seek careers aligned with their values, including jobs in health and wellness, social service, and education-based fields. A knack for creative thinking can also help INFJ entrepreneurs succeed in the arts and sciences.

Exploring your options? Check out additional small business ideas.

Ready to form your LLC? Check out the Top LLC Formation Services


A range of businesses can suit INFJ personalities well, as outlined in this list of 21 business ideas. Grouped into five categories, each of these INFJ business ideas includes an assessment of the associated startup costs, required skill level, and earning potential.



Art Consulting Business Image

INFJ entrepreneurs with a passion for — and background in — the arts might consider starting an art consulting business. Formal education in art or art history, as well as any experience in selling art, can help business owners succeed in this field.

You can easily start your business for less than $3,000, and you have the potential to earn a six-figure annual income. While art consulting provides a sustainable business, it has modest growth potential.

Learn how to start an art consulting business.


Art Gallery Image

Artistically inclined INFJ entrepreneurs also might consider opening their own art gallery — especially if they have the knowledge and skills needed to successfully sell art to art collectors and investors. You should have some experience working in a gallery, as an assistant or curator, and possess solid sales and management skills. You can limit startup costs to less than $50,000, depending on your location, and your annual income can exceed six figures.

Learn how to start an art gallery.


Graphic Design Business Image

Starting a graphic design business is another great option for an artistic INFJ business owner. Successful business owners in this field typically have significant work experience or formal education in graphic design and a proven track record of meeting their customers’ needs. This line of work also offers solid growth potential if you want to add designers to your team.

You can keep startup costs under $2,000 because you can easily start this business from home. While graphic design requires a high skill level, you can expect profit margins of between 15 percent and 50 percent.

Learn how to start a graphic design business.


Interior Design Business Image

Artistic INFJs with experience and education in interior design might think about starting their own interior design business. This line of work can tap into an INFJ’s creative side as well as their ability to help others realize a specific goal or vision. You can start one of these sustainable, scalable businesses for less than $30,000 if you already have a degree. Once you establish your business, you can earn more than $100,000 per year.

Learn how to start an interior design business.


Music Lessons Business Image

If you have a passion for music, can play at least one type of instrument, and enjoy teaching others, then you may consider starting a music lessons business. Although not essential, a degree in music or music education can benefit new business owners. If you start your music lessons business from your home, you can keep startup costs under $3,000. Most business owners opt to run their business on a part-time basis, and you can expect to charge $60 per hour.

Learn how to start a music lessons business.


Travel Photography Business Image

INFJ entrepreneurs with an eye for photography and a passion for visual storytelling might consider starting a travel photography business. Successful travel photographers possess solid marketing skills in addition to top-notch photography skills. You can start this type of business from home for less than $20,000. While the average professional travel photographer earns around $60,000 per year, your earning potential will depend heavily on your marketing and photography skills.

Learn how to start a travel photography business.

Find a Web Domain For Your INFJ Business

Securing a web domain and creating a quality website is important for the overall success of an INFJ business. You can search for an available domain below:

Find a Domain Now

Powered by



Freelance Writing Business Image

Freelance writers produce written content about a variety of topics for websites, newspapers, magazines, journals, books, and other publications. Freelance writing businesses are similar to copywriting businesses, but they include a wider variety of content. This line of work allows INFJ entrepreneurs to build a business around their passions and then use that platform to help others. Excellent writing and time-management skills are essential for success in this field.

INFJ business owners can easily start a freelance writing business for less than $2,000, and they have the potential to earn more than $50,000 per year once they establish themselves in the industry.

Learn how to start a freelance writing business.


Ghostwriting Business Image

INFJ entrepreneurs with excellent writing skills may also consider starting a ghostwriting business. Ghostwriters enjoy writing pieces for other people and appreciate the ability to work in the background. In addition, successful ghostwriters must possess excellent time-management skills. This business offers a highly sustainable option because people increasingly use ghostwriters to deliver their message.

Beyond their exceptional writing ability, ghostwriters also must possess outstanding research, interpersonal, and marketing skills. You can limit startup costs to less than $1,000, and the majority of your income will be profit.

Learn how to start a ghostwriting business.


Technical Writing Business Image

INFJ writers with the ability to explain complex concepts to the average person (without sounding pretentious) may want to consider starting a technical writing business. You can start this type of business for less than $2,000, and you can earn $70,000 per year (or more) once you establish yourself in the industry.

Learn how to start a technical writing business.


Translation Agency Image

Translation agencies are ideal for INFJ entrepreneurs with a gift for languages. Successful translation agency owners can speak and write in more than one language as well as effectively market their services. You can easily start your business for less than $2,000 if you’re already fluent in at least one other language. Freelance translators typically earn $30,000 to $80,000 per year, depending on their skills and expertise.

Learn how to start a translation agency.



Counseling Center Image

Counseling centers offer mental health services to members of a specific community. INFJs possess a deep sense of empathy and a strong drive to serve others, making them ideal candidates for this type of work. Business owners must have at least a master’s degree to become a counselor and a doctorate to serve as a practicing psychologist.

Startup costs vary greatly, depending on your location. If you start your counseling center from home, you can limit startup costs to less than $3,000. This line of work also offers a high earning potential — once you establish your business — with some business owners generating $300 in profits per day.

Learn how to start a counseling center.


Family Counseling Center Image

Similar to general counseling centers, family counseling practices can be a great fit for an INFJ business owner seeking work that allows them to help change people’s lives. With strong intuition, empathy, and communication skills, INFJs make ideal candidates to start family counseling practices. Counselors require a master’s degree or higher as well as a license to practice in their state.

If you already have a degree, you can start a home-based business for as little as $1,000. Once you establish your business, you have the potential to earn a six-figure income.

Learn how to start a family counseling center.


Health Coaching Business Image

INFJ entrepreneurs with a deep interest in health and wellness may consider opening a health coaching business. Formal education isn’t required, but a background in nutrition, wellness, and psychology will help you succeed in this field. You can expect minimal startup costs of less than $1,000. Health coaches have a moderate earning potential with annual incomes ranging from $43,000 to $63,000.

Learn how to start a health coaching business.


Nutritionist Business Image

INFJ entrepreneurs interested in nutrition and improving the overall health of their clients might think about starting a nutritionist business. Nutritionists need excellent people skills, knowledge of human biology and nutrition, and the ability to effectively market their services. You can start your business for less than $2,000, and you can potentially earn a six-figure salary.

Learn how to start a nutritionist business.



Acupuncture Clinic Image

INFJ entrepreneurs with an interest in Eastern medicine might think about starting an acupuncture clinic. You’ll need to complete formal education in this field, which can cost between $30,000 and $40,000, but the remainder of your startup costs should be less than $3,000. The median salary for acupuncturists is around $73,000, which can help offset the moderate startup costs.

Learn how to start an acupuncture clinic.


Aromatherapy Business Image

INFJs with a passion for homeopathy may consider starting an aromatherapy business. You should have a keen sense of smell and thoroughly educate yourself on the products you plan to sell or make. Although not required, attending aromatherapy workshops and classes can help you learn all you need to know to succeed. You can start your business for $10,000 to $30,000, depending on your business model, and some therapists earn nearly $100,000 annually.

Learn how to start an aromatherapy business.


Massage Therapy Business Image

Massage therapists work hard to alleviate their clients’ physical, mental, or emotional stress through various massage techniques. This line of work offers INFJ business owners an opportunity to connect with their clients and provide a healing service. Massage therapists should obtain a national certificate in massage therapy before starting their own business.

Depending on your location, you can start your massage therapy business for around $3,000. While the average salary for massage therapists is slightly less than $40,000, your profits will depend on your specialization, location, and number of clients.

Learn how to start a massage therapy business.



Career Coach Business Image

Career coaches offer their professional insights to help others achieve their professional goals. This line of work requires business owners to tap into their intuition and communication skills — two areas of strength for INFJs. While not essential, many career coaches have a bachelor’s or master’s degree in their area of specialty. Startup costs shouldn’t exceed $3,000, and you can expect to earn around $60,000 per year once you establish yourself in this field.

Learn how to start a career coach business.


Life Coaching Business Image

Life coaching businesses focus on helping people make the best decisions regarding their careers, relationships, and more. Similar to other ideas in this category, life coaching allows INFJ business owners to use their skills in communication, intuition, and empathy to help others make significant improvements in their lives. You can start your business for less than $1,000, and many life coaches earn around $60,000 per year. However, the most successful life coaches can charge more than $1,000 per hour.

Learn how to start a life coaching business.


Relationship Coaching Business Image

Relationship coaches work with people to help them develop the behaviors and skills they need to be successful in their relationships. By leveraging their listening skills and empathetic nature, INFJ entrepreneurs make excellent relationship coaches. It’s possible to start your business for less than $1,000, and skilled coaches have the potential to charge more than $300 per hour.

Learn how to start a relationship coaching business.


Special Needs Coaching Business Image

Special needs coaches offer services to children and young adults with developmental disabilities. Starting this type of business can be a challenging, yet very rewarding venture for INFJ entrepreneurs. Formal education isn’t essential, but you’ll need a thorough understanding of the disabilities with which you’ll work. You can start your business for less than $5,000, and you should expect an annual salary of around $60,000.

Learn how to start a special needs coaching business.

Explore More