Best Business Ideas for INFPs

Best Business Ideas for INFPs

INFPs are passionate idealists who approach the world in search of ways to make things better. Introversion, intuition, feeling, and perception all guide the actions of this group, which includes just 4 percent of the population.


A range of businesses can suit INFP personalities well, as outlined in this list of 23 business ideas. Grouped into five categories, each of these business ideas includes an assessment of the associated startup costs, required skill level, and earning potential.

ART & DESIGN BUSINESSES

Art and design businesses incorporate a number of fields, including photography, graphic design, web design, and fine art. This line of work is particularly well-suited for INFPs because it allows them to work autonomously, use their creativity, and beautify the world for others.

PHOTO RESTORATION SERVICE

Photo Restoration Service Image

A photo restoration service takes old or damaged photos and repairs and preserves them in digital format for the owner’s long-term enjoyment. This business is a good fit for creative and insightful INFPs. The work requires a good deal of technical skill, but the most successful business owners have the ability to connect with their clients on a personal level — understanding the importance of restoring their most meaningful memories. Academic or professional experience with photography and professional photo editing software is an ideal background to start this type of business.

Unless you already possess the required equipment, your startup costs can easily reach $100,000. However, with low overhead costs, you can expect to earn around $60,000 per year once you build a steady stream of clients. While this business typically remains small, successful business owners may consider expanding their service offerings or hiring additional staff over time.

Read Our Guide

PHOTO EDITING BUSINESS

Photo Editing Business Image

A photo editing business specializes in editing existing photos for clients — from simple retouching or lighting adjustments to more complex Adobe® Photoshop® work. Much like photo restoration, this business suits INFPs based on its autonomy as well as the creativity and personal touch they can bring to the work. Entrepreneurs who start photo editing businesses typically have a background in photography, extensive knowledge of photo editing applications, and the ability to promote their business online.

You can start your business for as little as $5,000, depending on how much equipment and software you already have. Your earning and growth potential will depend largely on the size of the market in your area and the type of work in which you specialize. The most successful photo editing businesses can earn a six-figure income over time.

Read Our Guide

GRAPHIC DESIGN BUSINESS

Graphic Design Business Image

Graphic design professionals create designs for use across a wide range of visual mediums, such as signage, letterheads, ads, sales material, and digital content. Creativity, strong communication skills, and intuition make INFPs well-suited for a career creating designs to effectively communicate their clients’ messages. Graphic designers typically have a bachelor’s degree in the field as well as strong marketing and networking skills.

It’s possible to start your graphic design business for less than $2,000, depending on what equipment you already own. Graphic designers typically achieve 15 percent to 50 percent profit margins and have a moderate earning potential. Depending on your business model and personal goals, there’s solid room for growth although many of these businesses remain small. The most sustainable graphic design businesses find work with advertising agencies, marketing firms, and other companies that require consistent content creation.

Read Our Guide

PHOTOGRAPHY BUSINESS

Photography Business Image

Professional photographers use their creative eye to capture images of everything from weddings to nature to products featured in catalogs. Like the other jobs in this category, photography’s degree of artistic license, flexible schedule, and personal touch all make it a great fit for INFPs. Understanding each client and their specific needs is an important strength INFPs can bring to this career. While this type of business requires no formal education, skills and experience with photography and photo editing are essential to your success.

If you already have a good camera and plan to start your business from home, you can limit your startup costs to around $2,000. Depending on your niche and the popularity of your services, good quality photographers can make six-figure salaries — although the average salary is around $30,000. Your growth potential will depend on your goals, location, and skills. You can choose to start a part-time, at-home business or open your own studio complete with photography assistants and sales staff.

Read Our Guide

MURAL PAINTING BUSINESS

Mural Painting Business Image

Mural painters specialize in creating unique works of art that cover large areas both inside and outside of buildings. For the INFP with the right skills, mural painting is an incredible opportunity. Murals often beautify otherwise dull or run-down spaces or serve as the focal point of an interior space. Working closely with clients to develop a piece of art that will bring joy to many on a daily basis is a particularly fulfilling career choice for an INFP. Experience and a strong portfolio of your work will help you win clients.

Depending on your marketing approach, you can start your business for less than $5,000. Muralists typically earn $50 to $60 per hour. While these businesses generally remain small one- or two-person operations, they can grow larger in markets with the right demand for this service.

Read Our Guide

WEB DESIGN BUSINESS

Web designers create attractive and effective websites for their clients. This is a great option for INFPs seeking a creative outlet outside of a traditional art field. Communication is key to building successful relationships with clients and addressing their particular needs. Successful web design business owners don’t necessarily have a degree in web design, although they should have some experience in the field.

You can limit your startup costs to less than $5,000 if you operate out of your home, and web design business owners can earn around $75,000 per year. There’s solid room for growth in this industry as long as you have an effective business model, a good marketing plan, and produce quality content.

Read Our Guide

SOCIAL SERVICE BUSINESSES

Despite being introverts, INFPs are perceptive, empathetic communicators with a passion for improving lives. As such, careers in social services can offer an excellent fit. Working one-on-one with clients is ideal for INFPs who thrive in an environment where they can immediately see the positive results of their work. From helping someone find the best career path to counseling families through difficult times, INFPs often excel in this line of work.

CAREER COACH BUSINESS

Career Coach Business Image

Career coaches offer professional insight to others as they seek to grow their personal brand and increase their career trajectory. This line of work requires business owners to tap into their intuition, empathy, and communication skills — all areas in which INFPs excel. While this type of business does not require formal education, many career coaches have a bachelor’s or master’s degree in their area of specialty.

Startup costs need not exceed $3,000, and you can expect to earn around $60,000 per year from an established business. There’s great growth potential in this line of work, and you can expand your business to include other coaches as you see fit.

Read Our Guide

COLLEGE PLANNING BUSINESS

College Planning Business Image

College planning consultants guide families through the entire college application process, helping them choose schools, complete application forms and essays, and prepare for standardized tests. INFPs’ keen ability to understand people and their needs make them especially well-equipped to help guide young students through this overwhelming process. Many college planning consultants have a background in high school guidance, although a formal education isn’t required.

You can limit startup costs to about $3,000 if you start your business out of your home. Once you run an established business, you can expect to earn around $40,000 to $80,000 per year. There’s strong growth potential in this line of work, and you can expand your business to include other college planning consultants as you see fit.

Read Our Guide

COUNSELING CENTER

Counseling Center Image

A counseling center offers mental health services to community members in need of care. INFPs’ deep sense of empathy and a strong drive to serve others make them ideal candidates for this type of work. Counselor roles require, at a minimum, a master’s degree while those seeking a psychologist position will need a doctorate in psychology.

Startup costs vary greatly, depending on your business location. If you start your center out of your home, you can keep startup costs below $3,000. Your earning potential can be quite high once you operate an established center, with some easily bringing in $300 per day in profits. There’s strong growth potential for counseling centers, depending on location, but many business owners choose to remain small, one-person operations.

Read Our Guide

FAMILY COUNSELING PRACTICE

Family Counseling Business Image

Much like general counseling centers, a family counseling practice can be a great fit for an INFP looking to change lives. Family counselors deal with a diverse set of needs — from helping children cope with divorce and trauma to walking spouses through the challenges of marriage. INFPs’ strong intuition and ability to connect and communicate with people make them well-suited to tackle the complex problems encountered in a family counseling practice. Counselors require a master’s degree or higher as well as a license to practice in their state.

If you already have your degree, you can start a family counseling practice from your home for as little as $1,000. With an established business, you have the potential to earn a six-figure income. With an expected growth rate of 19 percent between 2014 and 2024, this field offers a relatively safe investment opportunity for well-qualified counselors with business savvy.

Read Our Guide

LIFE COACHING BUSINESS

Life Coaching Business

Life coaching focuses on helping people make the best decisions regarding their careers, health, relationships, and beyond. It’s a wonderful business opportunity for INFPs who don’t want to pursue a master’s degree or doctorate. Just like the other positions in this category, life coaching allows INFPs to use their skills in communication, intuition, and empathy to help others better their lives. While anyone can start their own life coaching business, the most reputable business owners obtain a certification in the field.

You can start this type of business for less than $1,000, and the average life coach earns around $60,000 per year. However, the most successful life coaching businesses can bring in more than $1,000 per hour. Strong word-of-mouth marketing is the best tool for success in this field, which also offers strong growth potential.

Read Our Guide

HEALTH CARE BUSINESSES

Health care businesses provide another area in which INFPs can succeed. Many people with this personality type prefer face-to-face interaction with their clients and enjoy working with people to improve their quality of life and overall health. From chiropractors to midwives, the health care field offers a number of businesses to suit INFPs’ unique personalities.

ALTERNATIVE HEALTH CARE CENTER

Alternative Health Care Center Image

Alternative health care centers offer alternative options to traditional health care, such as acupuncture or herbal remedies. Patients seeking alternative health care options often prefer a nurturing environment in which practitioners take into account not only their health but also their overall wellness. As such, INFPs’ keen ability to listen, understand, and communicate with clients makes them well-suited for this line of work. Successful business owners in this field must have a deep knowledge of whichever alternative health method they provide and the ability to adequately explain its benefits to clients. Depending on the services you provide, you may need to complete formal training or education.

Your startup costs will depend on the type of clinic you open and the equipment you’ll need. A small acupuncture clinic that you operate from your home can require as little as $2,000 as an initial investment. Your earning potential will also depend heavily on your location, services offered, and client volume.

Read Our Guide

CHIROPRACTOR CLINIC

Chiropractor Clinic Image

Much like practitioners at alternative health care centers, chiropractors provide supportive care to patients who haven’t found complete success with conventional medical treatments. They focus on improving spinal mobility through adjustments of the neck and back. INFPs’ caring, compassionate, and understanding nature makes them great candidates for this career path, allowing them to provide excellent, personalized care for individual patients. Chiropractors must have a doctorate, an official license to practice in their state, and complete a specified amount of continuing education classes throughout their career.

Startup costs for a chiropractor clinic typically run about $100,000, and the business offers a 30 percent to 35 percent profit margin. Most clinics remain small, owner-operated businesses. However, you may have an opportunity to expand the size of your clinic or open additional clinics, depending on your location and market.

Read Our Guide

NUTRITIONIST BUSINESS

Nutritionist Business Image

Nutritionist business owners analyze their clients' dietary intake and biology to determine which foods and beverages can help improve their physical and mental health. INFP entrepreneurs with a passion for nutrition can find this business particularly rewarding because it gives them an opportunity to deliver personal care and see concrete results in their clients’ health. Nutritionist business owners usually have a background in health, fitness, and wellness, as well as in-depth knowledge of human biology and nutrition.

While startup costs for these businesses can run less than $2,000, owners have the potential to earn a six-figure salary. This line of work offers excellent growth potential as more people seek a nutritionist’s expertise to help them meet their health and fitness goals.

Read Our Guide

MASSAGE THERAPY BUSINESS

Massage Therapy Business Image

Massage therapists work to alleviate physical, mental, or emotional stress through various massage techniques. They may specialize in anything from sports injuries to restorative spa treatments. This career offers INFPs an opportunity to connect one-on-one with their clients, provide a healing service, and see almost immediate results when clients leave feeling better than when they arrived. You should obtain a national certificate in massage therapy before starting this type of business.

Depending on your location and business plan, you can start your massage therapy business for as little as $3,000. The average salary for massage therapists is slightly less than $40,000, depending on your specialization, certifications, location, and weekly client volume. While most business owners tend to operate small clinics, this field definitely offers room to expand if you so choose.

Read Our Guide

MIDWIFERY BUSINESS

Midwifery Business Image

Midwives advocate for expectant mothers and work to help them carry out their personal birth plans. Many women want to experience a more natural childbirth, and a midwifery business helps them achieve that. INFPs’ empathic nature — coupled with their strong ability to both listen and communicate — makes them excellent candidates to run a midwifery business that designs birth plans around each woman’s unique vision. Depending on the state in which you operate, practicing midwives will either need to be certified nurse midwife or complete a midwifery apprenticeship.

Startup costs typically run about $25,000, and the median salary for certified nurse midwives is more than $100,000 per year. With a predicted 31 percent growth rate in this field by 2020, midwifery businesses have a strong potential for expansion.

Read Our Guide

COMMUNICATION BUSINESSES

Businesses focused on communications may be the most popular line of work for INFPs. While their introversion may make this seem counterintuitive, there are endless opportunities for writing-based businesses that tap into their love of autonomous work and excellent language and communication skills. From blogging to proofreading, this category offers INFPs myriad options.

BLOGGING BUSINESS

Blogging Business Image

Bloggers create content around specific topics to inform, educate, and entertain. The opportunity to share their particular passions and interests with the world is an extremely rewarding activity for INFPs. The ability to work independently and make their own hours also appeals to these introverts. Beyond bringing their strong communication skills to this job, INFP bloggers need extensive knowledge about their given subject.

Because bloggers typically work from home, startup costs usually run less than $100. Most blogs don’t generate more than a few hundred dollars per year. However, depending on your niche and monthly traffic, it’s possible to increase your profits to several thousand dollars per month. There’s decent growth potential in blogging, depending on your audience, but it takes time and lots of work.

Read Our Guide

COPYWRITING BUSINESS

Copywriting Business Image

Copywriters craft content, such as blog posts, social media posts, industry reports, marketing materials, and more. This is a great opportunity for INFPs because most copywriters work independently for a few clients. Forming close working relationships and understanding the specific needs of each client are areas in which INFPs shine. Successful copywriters don’t need a degree or specialized training but must be excellent writers with impeccable grammar.

If you choose to start a small copywriting business, your initial costs can be as low as $2,000. However, starting a larger agency can require a $10,000 minimum investment to set up. Depending on the success of your business, you can earn anywhere from $31,000 to $95,000 per year. Some writers choose to write only for a specific industry, such as healthcare, while others maintain a diverse portfolio. You can keep this type of business small, with one or two employees, or grow it into a larger firm based on your overall goals.

Read Our Guide

FREELANCE WRITING BUSINESS

Freelance Writing Business Image

Freelance writers generate written content about a variety of topics for websites, newspapers, journals, magazines, books, and other publications. A freelance writing business is similar to a copywriting business but encompasses a much wider variety of content. It does, however, offer the same benefits to INFPs — building a business around your personal passions and using that platform to help others. Excellent writing skills and good time management are essential for success in this field.

You can easily start your freelance writing business for less than $2,000, and you have the potential to earn more than $50,000 per year once you establish yourself in the industry. Depending on your skill set, your niche, and your ability to market your services, there’s solid room to grow your business.

Read Our Guide

GHOSTWRITING BUSINESS

Ghostwriting Business Image

Ghostwriters write for other people who either cannot or do not want to write their own works. This is, perhaps, one of the best career paths for INFPs with strong writing skills. Their intuition, as well as their ability to listen and get to know people well, makes them particularly well-suited for writing in someone else’s name. This role’s behind-the-scenes, autonomous work environment and use of INFPs’ impeccable communication skills make it an attractive and rewarding option.

Typical startup costs are less than $1,000, and most of your income will be pure profit because you can run this type of business from home. With more people hiring ghostwriters to deliver their message, it’s a highly sustainable line of work.

Read Our Guide

PROOFREADING BUSINESS

Proofreading Business Image

A proofreader reviews their clients’ written material and corrects for spelling, punctuation, and typos. For the INFP with strong writing skills, this role offers an extremely rewarding opportunity to help others improve their written works. Successful business owners have top-notch grammar and writing skills, and can effectively market their services to clients.

You can start your proofreading business for less than $2,000, and you have the potential to earn more than $50,000 per year as a freelance proofreader. In this highly competitive field, consider specializing in a specific niche if you wish to grow your business.

Read Our Guide

CONSULTING BUSINESSES

Consulting is the last category of business ideas INFPs should consider. This line of work offers a wonderful opportunity for INFPs to feel both successful and fulfilled. Their ability to form meaningful relationships and understand others—coupled with their love of helping people succeed—make consulting roles an excellent fit.

FUNDRAISING CONSULTING BUSINESS

Fundraising Consulting Business Image

Fundraising consultants help nonprofit organizations develop and implement effective strategies to raise money and support. INFPs’ drive to better the world around them makes this an appealing business pursuit, particularly if it allows them to specialize in helping organizations and causes for which they already have a passion. The most successful fundraising consultants have a background in fundraising and deep knowledge of the field. Formal education isn’t required for this line of work, but business owners should have several years of experience in the fundraising world.

You can easily start your fundraising consulting business for less than $1,000, and you have the potential to earn a six-figure income over time. While most fundraising consultancies remain small, you have the potential to grow your business into a larger fundraising consulting firm.

Read Our Guide

HUMAN RESOURCES CONSULTING FIRM

Human Resources Consulting Firm Image

Human resources (HR) consulting firms provide HR services to businesses that don’t maintain an in-house HR department. HR is a great field for the intuitive, caring INFP who thrives in an environment meant to provide help and support for others. Understanding the needs of both the business client and the employees falls well within an INFP’s skill set. While formal education isn’t required, experience in the field is essential. Many successful HR consultants have several years of experience working in HR before starting their own consulting businesses.

Startup costs are low, usually between $2,000 to $10,000, and consultants have the potential to earn a six-figure, annual income. You can keep your consulting business small or grow it into a larger firm, depending on your overall goals.

Read Our Guide

Popular Categories

Low-Cost Business Ideas

Low-Cost Business Ideas

In this article, we outline our top 40 business ideas with low startup costs to help you find a low-cost business idea that aligns with your interests and goals.
Online Business Ideas

Online Business Ideas

Whether you’re looking to build an online empire or earn a little money on the side, one of the best things about owning an online business is having the ability to work as much or as little as you want -- from whatever location you prefer.
Side-Hustle Business Ideas

Side-Hustle Business Ideas

If you’re looking to scratch the entrepreneurial itch without giving up your day job, you’re probably on the hunt for a side-hustle that aligns with your personal interests and your schedule. These 40 side-hustles satisfy a range of interests and can easily turn into full-time careers.
Teen Business Ideas

Teen Business Ideas

Our top 30 business ideas for teens include ideas for kids who are looking to make a little money after school, as well as those with a desire to start something from the ground up and watch it grow.