ISFP Business Idea Image

People with the ISFP personality type typically seek careers that give them opportunities to either express themselves creatively or support a cause close to their hearts. In addition, ISFPs typically enjoy working with their hands, avoiding the spotlight, and operating in a collaborative work environment.

A range of businesses can suit ISFP personalities well, as outlined in this list of 20 business ideas. Grouped into five categories, each of these business ideas includes an assessment of the associated startup costs, required skill level, and earning potential.


ISFPs often find fulfillment in any job that gives them an opportunity to work with animals. From starting a dog training business to opening a petting zoo, this category offers several attractive career paths for ISFPs to explore.


Dog Training Business Image

ISFPs who love dogs and enjoy training them might consider starting their own dog training business. You’ll need a lot of patience as well as expertise in a wide variety of techniques used to train different breeds of dogs. You can start your dog training business for less than $1,000, depending on your business model, and you’ll have the potential to earn up to $100 per hour.

Read Our Guide


Equine Therapy Business Image

Equine therapy businesses, on the other hand, can be great business ventures for horse-loving ISFPs who also want to help children. Any experience you have working or volunteering at an equine therapy center or camp will prove beneficial as will a specialized certification.

Given the steep startup costs for this type of business, you may need to locate investors, ask for donations, or apply for grants. For-profit equine therapy businesses can generate several hundred thousand dollars per year, depending on their location, popularity, and number of programs offered throughout the year.

Read Our Guide


Petting Zoo Image

ISFP entrepreneurs who love animals and children might consider starting a petting zoo. ISFPs may find this business particularly enjoyable because it gives them a chance to work with their hands and educate young children about different kinds of animals. Any previous experience you have working with and caring for animals will prove very helpful in this line of work.

Your startup costs will vary greatly depending on your location and building costs but can range from several thousand dollars to more than $1 million. While your earning potential can vary widely as well based on your location and popularity, you can expect to charge $5 to $15 per ticket.

Read Our Guide


Careers in design also make great options for creative ISFPs. From carpentry to graphic design, this category offers multiple ventures in which ISFPs can excel.


Carpentry Business Image

A carpentry business can be ideal for ISFPs who enjoy working with their hands and building things from scratch. You’ll need strong math and accounting skills, experience using a variety of tools and machines, and the ability to effectively market your services. Your startup costs will vary greatly, depending on how much it costs to become licensed and bonded in your state. Even if you face high startup costs in your state, you’ll have the potential to earn a six-figure income in this line of work.

Read Our Guide


Flower Shop Business Image

ISFP entrepreneurs who love flowers and enjoy creating floral arrangements might consider opening a flower shop. You’ll need strong communication and business skills as well as a creative flair. Startup costs for these businesses range from $10,000 to $50,000, and you can expect to initially earn about $40,000 per year until you establish your business.

Read Our Guide


Graphic Design Business Image

ISFP entrepreneurs also might enjoy starting their own graphic design business — especially because this field leverages their creative skills and enables them to see the immediate results of their efforts. Graphic designers typically have a bachelor’s degree in graphic design as well as strong marketing and networking skills. You can easily start a graphic design business for less than $2,000, and you have the potential to generate profit margins of 15 percent to 50 percent.

Read Our Guide


Illustration Business Image

Similar to graphic design companies, illustration businesses can provide an excellent career for creative ISFPs. Successful illustrators have strong artistic talent and solid marketing skills. You can start your illustration business for less than $5,000, and, depending on your skill level, you can earn nearly $60,000 per year.

Read Our Guide


Interior Design Business Image

Artistically inclined ISFPs with an educational and/or professional background in interior design might consider starting an interior design business. Interior design businesses allow ISFPs to combine their creativity with their desire to see the tangible results of their efforts. You can start your own interior design business for less than $30,000, and you can earn a six-figure salary once you establish your company.

Read Our Guide


Landscape Design Business Image

ISFPs with an artistic flair who enjoying working with their hands as well as all types of plants and flowers might consider starting a landscape design business. These business owners divide their time between creating designs at a desk and working directly with contractors at client sites. You can start a landscape design business for less than $10,000, and you can typically charge $50 to $150 per hour for your services.

Read Our Guide


Health and beauty businesses provide another sector in which ISFPs can find success and fulfillment. From starting a makeup artist business to opening a pharmacy, this category offers numerous options to suit ISFP entrepreneurs.


Makeup Artist Business Image

ISFP entrepreneurs’ creativity, preference for working with their hands, and desire to see the fruits of their labor make them well-suited for makeup artist businesses. Successful makeup artists have solid artistic skills, a good mind for business, and deep knowledge about makeup. You’ll need about $8,000 to start a makeup artist business, and you’ll have the potential to earn a six-figure income once you have a steady stream of clients.

Read Our Guide


Massage Therapy Business Image

Massage therapy businesses give caring ISFPs an opportunity to connect with their clients and positively contribute to their health and well-being. In order to start a massage therapy business, you’ll need to obtain a national certificate in massage therapy and complete a few years of experience working in the field. You can usually start this type of business for less than $3,000, and the average annual income for massage therapists is around $40,000.

Read Our Guide


Personal Training Business Image

Because personal training requires hands-on work and a passion for improving the health and well-being of their clients, ISFPs may enjoy starting this type of business. Successful personal trainers typically have strong interpersonal skills and a proven ability to motivate their clients to reach their physical fitness goals. Startup costs usually don’t exceed $2,000. In addition, you can expect to earn around $50,000 per year with the potential to reach six figures.

Read Our Guide


Pharmacy Image

Organized ISFP entrepreneurs with a thorough understanding of how pharmacies and pharmacy benefits work might consider opening a pharmacy. This line of work requires a highly skilled business owner, preferably with a doctorate in pharmacy as well as a solid understanding of Food and Drug Administration rules and regulations. Pharmacy startup costs usually involve a multimillion-dollar investment. Once you start to see steady business, you can earn around $300,000 per year.

Read Our Guide


Nutritionist Business Image

Health-conscious ISFP entrepreneurs with a passion for nutrition can find starting a nutritionist business very rewarding because it gives them a chance to help people improve their overall health and well-being. Nutritionists should have excellent people skills, a deep understanding of human biology and nutrition, and the ability to effectively market their services. You can start a nutritionist business for less than $2,000, and you have the potential to earn a six-figure income.

Read Our Guide


Online store businesses also make great options for creative, introverted ISFPs. Whether you start an e-commerce or Etsy store, either of these two businesses would be ideal for ISFP entrepreneurs.


eCommerce Store Image

An e-commerce store could be an ideal venture for an introverted ISFP. You should have a basic understanding of business, supply and demand, and web design as well as solid marketing skills. While startup costs typically exceed $10,000, you have the potential to earn millions based on the popularity of your goods and services.

Read Our Guide


Etsy Entrepreneur Business Image

ISFP entrepreneurs who enjoy finding and selling vintage items or making handmade goods might consider starting their own Etsy business. You’ll either need to excel at reselling vintage items or possess the creative skills to craft handmade goods. Startup costs are low, and some Etsy business owners earn six-figure incomes.

Read Our Guide


Careers in social services can be great options for introverted ISFPs. From starting a college planning business to offering family counseling services, this category includes several attractive ventures for ISFP entrepreneurs.


College Planning Business Image

ISFPs’ fact-based approach to business and desire to help people make them ideal candidates to start a college planning business. Many consultants in this field have previous work experience as school guidance counselors, but there are no specific requirements for starting this type of business. You can start your company for about $3,000, and you have the potential to earn between $40,000 and $80,000 per year once you establish your business.

Read Our Guide


Counseling Center Image

ISFPs’ gentle nature and excellent people skills also make them ideal candidates to start a counseling center. If you want to open a counseling center and also plan to provide counseling yourself, you’ll need at least a master’s degree in psychology. You can start your own counseling center from your home for less than $3,000. Once you establish your business, you’ll have the potential to earn $300 per day in profits.

Read Our Guide


Family Counseling Business Image

With a natural ability to connect with people and a desire to help them improve their lives, ISFPs typically make excellent counselors. In order to start a family counseling practice, you’ll need a master’s degree in psychology as well as a license to practice in your state. You can start your family counseling practice from home for about $1,000,  and you have the potential to earn a six-figure income once you run a well-established business.

Read Our Guide


Life Coaching Business Image

Similar to other social service businesses, life coaching gives ISFPs an opportunity to use their caring, rational nature to help others improve their lives. While you don’t need a specific degree or license in this line of work, a life coaching certification can prove beneficial and lend credibility to your business. You can start your business from home for less than $1,000. You can expect to earn about $60,000 per year, although some coaches can earn more than $1,000 per hour.

Read Our Guide

Popular Categories

Home Business Ideas

Home Business Ideas

There are a variety of businesses you can run out of your home, and because of the minimal overhead expenses, most of them can be started fairly cheaply. In this article, we outline our top 40 home business ideas for the modern entrepreneur.
Online Business Ideas

Online Business Ideas

Whether you’re looking to build an online empire or earn a little money on the side, one of the best things about owning an online business is having the ability to work as much or as little as you want -- from whatever location you prefer.
Low-Cost Business Ideas

Low-Cost Business Ideas

In this article, we outline our top 40 business ideas with low startup costs to help you find a low-cost business idea that aligns with your interests and goals.
Side-Hustle Business ideas

Side-Hustle Business ideas

If you’re looking to scratch the entrepreneurial itch without giving up your day job, you’re probably on the hunt for a side-hustle that aligns with your personal interests and your schedule. These 40 side-hustles satisfy a range of interests and can easily turn into full-time careers.