Business Overview

A haunted thrill park is any space designed to entice customers by offering a scary or thrilling experience. Americans spend about $7 billion on Halloween, and $300 million on haunted houses. Haunted thrill parks may be located in makeshift, temporary houses, corn mazes, or even old prisons or asylums. Typically, workers will dress up in costumes and pop out at customers to give them a fright. Props such as fake chainsaws or straight jackets are often used alongside fog machines and soundtracks of creepy noises.

Who is this business right for?

There is an art to scaring people while keeping them safe, so an entrepreneur will have to coordinate the right scenes while ensuring workers understand how to handle the guests. Those who already have a love of haunted houses likely understand what's currently out there, and what people would like to see in the future.

What happens during a typical day at a haunted attraction?

Owners typically deal with the following activities on a daily basis.

  • Finding/booking facilities
  • Traveling to different towns
  • Hiring workers
  • Designing/buying costumes
  • Creating scary scenes
  • Advertising the business

What is the target market?

Your best clients are normally young people (teenagers) with a taste for adrenaline. Older people may have conditions where they can’t engage in heart-racing activities. Those who visit you should be people who understand that no matter how scary things may seem, they are never in any real danger.

How does a haunted attraction make money?

Haunted houses generally charge a flat fee to participate in one or more houses. These costs need to cover and exceed the cost of the space, employee salaries, and props.

What is the growth potential for a haunted attraction?

A haunted house is a niche market, but there is still room for growth. While haunted houses are more popular during Halloween, they can technically be run all-year round which can generate a lot of growth. If you’re able to come up with creative scenes and employ the right workers, you may find that you can branch out to more towns throughout the U.S. as well.