About General Liability Insurance

All businesses, regardless of industry, face risks that should be covered by insurance. The most common and comprehensive type of policy business owners invest in is general liability insurance (or CGL).

Some of the risks CGL insurance covers are:

  • Bodily injury
  • Property damage
  • Medical payments
  • Legal defense and judgment
  • Personal and advertising injury

While businesses aren't legally required to carry general liability insurance, operating without it is extremely risky. If your business is sued, you could end up facing fees totaling hundreds of thousands of dollars (or more). Having a sufficient CGL policy in place to help compensate for these damages is the only way to prevent this type of event from devastating your business.

Learn more about the risks covered by general liability insurance.


Example 1: A direct competitor decides that the packaging you’ve designed for a client is too similar to their packaging. General liability insurance would likely cover the claim.

Example 2: While attempting to open your packaging, a customer severely cuts his hand. He blames the injury on your packaging and files a lawsuit demanding that you take full responsibility. General liability insurance could help cover the costs of treating the injury and the lawsuit.

Example 3: A client is visiting your manufacturing facility when a piece of machinery malfunctions and injures her head. General liability insurance would likely help the business cover the costs of the resulting medical bills.

Of course, this is not an exhaustive list of perils a general liability insurance policy will cover, and some conditions may result in a particular peril not being covered. It's always best to talk to your agent in-depth about the specifics of your policy to avoid blind spots in coverage.

Cost Of General Liability Insurance

On average, packaging design companies in America spend between $400 - $1500 per year for $1 million in general liability coverage.

Check out the chart below for a snapshot of average CGL expenditure across a variety of industries:

Graph showing average price of general liability insurance prices per industry

Several factors will determine the price of your policy. These include your:

  • Location
  • Deductible
  • Number of employees
  • Per-occurrence limit
  • General aggregate limit

You may be able to acquire general liability insurance at a discounted rate by purchasing it as part of a business owner's policy (BOP) rather than as a standalone policy. A BOP is a more comprehensive solution that includes multiple forms of coverage, such as business interruption and property insurance.

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Other Types Of Coverage Packaging Design Companies Need

While general liability is the most important type of insurance to have, there are several other forms of coverage you should be aware of. Below are some other types of insurance all packaging design companies should obtain:

Commercial Property Insurance

Business owners who choose to own rather than lease their space will need commercial property insurance to protect their space from vandalism, theft, man-made disasters (e.g., fires, etc.), and natural disasters. However, even if renting a space, commercial property insurance can be useful, as it can cover the cost of repairing or replacing damaged supplies and equipment as well.

Product Liability Insurance

Product liability insurance covers any products a company makes or sells. If a customer files a lawsuit claiming that packaging you designed or made caused them harm, product liability insurance will help cover the cost of defending yourself in court, as well as any settlement payments.

Types Of Coverage Some Packaging Design Companies May Need

In addition to the policies outlined above, there are a few other types of coverage your packaging design company may require depending on certain aspects of your operations. Some of these might not apply to you, so be sure to ask your agent which policies are right for your business.

Commercial Umbrella Insurance

Commercial umbrella insurance provides further support in the case of damaging liability claims that max out a general liability policy’s limits. Considering lawsuits can easily total well into six-figure territory, commercial umbrella insurance is often the only form of protection that can save a company from going under.

Additional Steps To Protect Your Business

Although it’s easy (and essential) to invest in business insurance, it should not be your frontline defense. Yes, insurance will compensate for your business’ financial losses after an incident occurs, but it’s much better to avoid losses altogether.

With this in mind, here are three things you can do to better protect your business:

  • Use legally robust contracts and other business documents. (We offer free templates for some of the most common legal forms.)
  • Set up a limited liability company (LLC) or corporation to protect your personal assets. (Visit our step-by-step guides to learn how to form an LLC or corporation in your state.)
  • Stay up to date with business licensing.
  • Streamline your business’ internal processes. This will remove unnecessary variables from common tasks and create a safe, consistent environment for conducting business.