Business Insurance for Amazon Sellers

Every Amazon seller needs insurance. Knowing which type of insurance you need and the best place to get it is the next step.

This article will cover the main types of business insurance and help you find the best Amazon seller insurance.

Recommended: Next Insurance is dedicated to matching small businesses with the right policy at the best price.

Best Insurance for an Amazon Seller

The most common and comprehensive type of Amazon seller insurance is general liability insurance. In fact, once your Amazon seller reaches a certain level of sales, Amazon may require that you have a general liability insurance policy. 

We recommend general liability insurance as your first line of defense against a variety of the most general and commonly occurring claims.

Some of the risks general liability insurance covers are:

  • Bodily injury
  • Property damage
  • Medical payments
  • Legal defense and judgment
  • Personal and advertising injury

While an Amazon seller may not be legally required to carry general liability insurance, operating without it is extremely risky. If your Amazon seller is sued, you could face fees totaling tens to hundreds of thousands of dollars (or more).

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Cost of General Liability Insurance

The cost of your Amazon seller’s general liability insurance will highly depend on the size of the business. Amazon sellers in America spend an average of $500 per year for general liability insurance coverage.

Compare the average cost of general liability insurance for Amazon sellers to other professional industries using the graph below:

chart showing average yearly premium for General Liability Policy

Several factors will determine the price of your insurance policy. These include your:

  • Location
  • Deductible
  • Number of employees
  • Volume of business
  • Per-occurrence limit
  • General aggregate limit

You may be able to acquire general liability insurance at a discounted rate by purchasing it as part of a business owner’s policy (BOP) rather than as a standalone policy.

A BOP is a more comprehensive solution that includes multiple forms of coverage, such as business interruption and property insurance.

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Common Situations That General Liability Insurance May Cover for an Amazon Seller

Example 1: A customer claims that a product that you sold was faulty and caused a fire. The customer sues your business for significant damages, including damages to their home, temporary housing expenses, and their own psychological shock. If found liable, general liability insurance may be able to help cover your legal expenses as well as some of the losses as ordered by a court or settled privately.

Example 2: One of your Amazon customers has an allergic reaction to one of the beauty products that you resell on Amazon. The customer sues both you and the product manufacturer, claiming that the product you sold them put them in the hospital with a severe allergic reaction. Your general liability insurance will help you cover some of the costs of your legal defense and may pay part of any settlements or judgments found against you.

Example 3: You experience a data breach and private customer information and emails are published online. Your customers are upset, and several that are the subject of sensitive emails or information threaten to sue. Your general liability insurance may help you cover some of the cost of your legal bills and part of any settlement if you are found liable.

Check out our review of the Best Small Business Insurance Companies.

Other Types of Coverage Amazon Sellers Need

While general liability is the most important type of insurance to have, there are several other forms of coverage you should be aware of.

Commercial Property Insurance

If your Amazon seller owns any type of property worth $10,000 or more, you will need to invest in a commercial property insurance policy to insure your business’s assets. Many Amazon sellers quickly rack up this amount in inventory and equipment.

Commercial property insurance helps cover the costs of replacing/repairing inventory, equipment, real estate, and more in the event of unexpected damage.

Commercial Umbrella Insurance

For many Amazon sellers, commercial umbrella insurance is an important policy to take out. Commercial umbrella insurance exists to cover those gaps beyond existing policies, ensuring that your Amazon seller doesn’t find itself crippled by an extreme and unpredictable loss.

Commercial Auto Insurance

If your Amazon seller owns a vehicle to pick up or drop off supplies or merchandise, or for any other business-related reason, you will also need a commercial auto insurance policy. This insurance policy will cover automotive damages incurred if your automobile or delivery vehicle is damaged on the road.

Cyber Liability Insurance

Another type of insurance that Amazon sellers may want to consider is cyber liability insurance. In the event of a data breach or other cyber security incident, a business should have cyber liability insurance in place to cover the costs associated with the breach as well as any additional losses the firm may incur.

Home-Based Business Insurance

If your Amazon seller is run from home, your normal home insurance policies may not cover accident damages related to your business.

Home-based business insurance is designed with this in mind, and it is often available through a business owner’s policy or as a rider extension for existing homeowner insurance.

Worker’s Compensation Insurance

In most states, if you have any employees other than yourself (and sometimes family members), you will need to purchase worker’s compensation insurance. Workers' compensation insurance, or "worker’s comp” for short, is a type of insurance that covers accidents, injuries, and illnesses that employees may suffer on the job. Worker’s compensation coverage aids with the payment of medical expenses, missed wages, and other costs associated with illness or injury, no matter who was at fault.

Additional Steps To Protect Your Business

Although it’s easy (and essential) to invest in business insurance, it shouldn’t be your only defense.

Here are several things you can do to better protect your Amazon seller:

  • Use legally robust contracts and other business documents. (We offer free templates for some of the most common legal forms.)
  • Set up an LLC or corporation to protect your personal assets. (Visit our step-by-step guides to learn how to form an LLC or corporation in your state.)
  • Stay up to date with business licensing.
  • Maintain your corporate veil.

Business Insurance is the Best Way to Protect Your Business

If you're starting a new business, then you need business insurance. It's as simple as that. The protection offered by an LLC will protect your personal assets, but your business's assets are still open to liability in the case of a lawsuit or other loss.

Be sure that everything you've built is safe by getting business insurance.

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Amazon Seller Insurance FAQ

Can I buy business insurance online for my Amazon seller?

Yes, absolutely. You will need to first get a quote from an online business insurance provider like Next Insurance. Next allows you to then purchase a policy immediately and your coverage will be active within 48 hours. 

What is included in a business owner’s policy?

A typical business owner’s policy includes general liability, business interruption, and commercial property insurance. However, BOPs are often customizable, so your agent may recommend adding professional liability, commercial auto, or other types of coverage to your package depending on your company’s needs.

What is the difference between business insurance and general liability insurance?

"Business insurance" is a generic term used to describe many different types of coverage a business may need. General liability insurance, on the other hand, is a specific type of coverage that business owners need to protect their assets.

Do I need insurance before I start an Amazon seller?

You should invest in business insurance coverage for your business before your first interaction with a customer. Although the cost of insurance may seem high for a brand-new business, it’s best to be proactive when it comes to protecting your assets. After all, you can’t buy insurance to cover a loss that has already occurred.

Will insurance protect my Amazon seller from everything?

Not necessarily. Certain exceptions may be written directly into your Amazon seller insurance policy, and some perils may be entirely uninsurable.

Is general liability the same as business owners?

A general liability insurance policy covers only liability losses. A business owner's policy covers both liability and property losses.

How do I choose the best general liability insurance?

The best general liability coverage for your business really depends on the amount of coverage you’re comfortable with and how often you expect to file a claim. A relatively safe business with a very low risk of accident or legal liability could opt for lower premiums with higher deductibles. 

However, if you are in an accident or injury-prone industry or are making advertising claims about the effectiveness of your service or product, you may wish to consider more extensive coverage. We recommend using a digital insurance provider like Next Insurance.

Do I need business insurance if I already have an LLC?

Yes, an LLC is meant to create a legal barrier between your business and your personal assets and credit. If you haven’t formed an LLC yet, use our Form an LLC guide to get started.

An LLC doesn’t protect your business assets from lawsuits and liability– that’s where business insurance comes in. Business insurance helps protect your business from liability and risk.