Car Rental Business Name Generator


How to Name a Car Rental Business

Are you launching a car rental company and trying to come up with the right brand name? It's important to select a name that’s easy to pronounce and spell — as well as one that’ll stand out in the industry. Some car rental business names are based on location while others focus on specific services or a target audience. Ultimately, your company name should exemplify reliability and trustworthiness to potential customers.

Use our free business name generator above to discover an array of car rental business name ideas, or continue reading our quick guide to learn how to name your company.

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Step #1: Determine Goals for Your Car Rental Business

Your business’s name is the very first connection you will make with prospective customers. It’s important that you define your organization’s mission, vision, values, and target audience as much as possible. 

Before naming your car rental venture, ensure that you fully understand exactly how you will run your company. Familiarize yourself with the industry and determine what it takes to start a successful business by conducting thorough research.

Here are a few factors to keep in mind when launching and naming a car rental company:

  • A car rental company rents vehicles at affordable daily and weekly prices. Common customers include travelers, those whose vehicles are out of commission, and businesses.
  • This venture is ideal for someone who has a sincere interest in automobiles, automobile maintenance and the driving experience.
  • The ideal customer is a business that requires numerous car rentals for employees. 
    • Another coveted customer persona is a group of business travelers who are willing to spend a considerable amount of money on car rentals while away from home.

Step #2: Begin Brainstorming

We’ve shared some brainstorming techniques that you can use to get your creative juices flowing.

  • Jot down some specific keywords for your car rental business name. Here are a few examples:
    • Vehicles
    • Automobile
    • Wheels
    • Travel
    • Rides
  • Think of adjectives that would describe your car rental business and the types of products offered to derive inspiration. Here are some examples:
    • Reliable
    • Quality
    • Affordable
    • Best
    • Trustworthy
  • Experiment with other branding and brainstorming techniques.
Recommended: Once you have your business name, create a logo with our free Logo Generator. To learn about other small business ideas, read our guide.

Car Rental Business Name Ideas

We’ve used general brainstorming techniques to share several creative and catchy business name ideas for a car rental company.

Creative Approaches to Naming a Car Rental Business

The following are helpful tips to help you find a unique business name that is relevant to you and/or your industry:

Capitalize on Business Location

The name of your city is one great way to brand your business. You can also think of nicknames that define what your city or state is well known for.

Connecting Through Emotion

Words that evoke a certain emotion, reminders of personal experiences, and travel memories may be good for branding. 

Pun Fun, Word Combination, and Alliteration

Make brainstorming fun by creating puns, combining two relevant words and/or concepts, or by using same letter and sound repetition. 

Short and Sweet

Oftentimes, simply using one word for a business name can be more powerful and engaging for clients/customers. Carefully consider your brand and brainstorm adjectives and synonyms that describe your business idea. For instance, if you own a car rental business, ask yourself how you would describe what you’re offering (e.g., luxury, quick, simple, etc.). Consider how you want your customers to feel (confident, understood, uninterrupted etc.), and so on.

Name Game

Naming your business can be as easy as just using your own name. You can also incorporate celebrity names, public figures, or friends and family members.

Step #3: Use Our Business Name Generator

Use our free business name generator tool by following the 3 simple steps: Search, select, and get the perfect domain name!

Filter results by location, industry, and domain name to produce more customized brand names for your car rental company.

Step #4: Register Your Car Rental Business Name

Visit our business name search page to see if your desired brandable name is available in your state. 

Steps After Naming Your Car Rental Business

There are some steps you can take to successfully establish brand recognition and credibility for your company.

  • Choose a business structure. Formally structuring a business (e.g., LLC, corporation, etc.) reduces liability. We recommend checking out the Top LLC Formation Services.
  • Design a logo for your car rental business. Creating a logo is vital for increasing brand awareness, and there are several logo maker tools available to help you design a unique one. Use our car rental business logo generator to simplify the process. 
  • Make a website for your car rental business. Website builders like GoDaddy make the process simple and quick. Check out our Best Website Builder article.
  • Use our QR Code Generator. Our QR code tool allows you to create virtual business cards (vCards), market your company, and share your new website with customers.