How to Name a Marketplace Website
Online marketplace websites are booming right now and it’s vital to be able to differentiate yourself from others already in the industry. One of the first ways you do this is through a quality business name. This is a vital part of your brand-building process and requires focus.
Customers in the digital realm will expect certain things from platforms like online marketplaces and the name you choose should reflect that. The best marketplace website names should be memorable and establish trust and credibility.
Use our free business name generator above to discover an array of marketplace website business name ideas, or continue reading our quick guide to learn how to name your company.
TRUiC is a privacy-focused company. TRUiC’s business name generator protects your personal information so that your searches remain private.
Step #1: Determine Goals for Your Marketplace Website Business
Your business’s name is the very first connection you will make with prospective customers. It’s important that you define your organization’s mission, vision, values, and target audience as much as possible.
Before naming your marketplace website venture, ensure that you fully understand exactly how you will run your company. Familiarize yourself with the industry and determine what it takes to start a successful business by conducting thorough research.
Here are a few factors to keep in mind when launching and naming a marketplace website:
- Marketplace websites connect vendors and customers looking to conduct business together, and the websites collect a commission for doing so.
- These websites may be service- or product-based. Whereas ecommerce sites sell directly to customers, marketplaces connect vendors, who are selling goods or services, with customers.
- Anyone who is passionate about a particular interest may enjoy running a marketplace website. These sites are frequently focused on specific niches, connecting vendors and customers interested in that niche.
Step #2: Begin Brainstorming
We’ve shared some brainstorming techniques that you can use to get your creative juices flowing.
- Jot down some specific keywords for your marketplace website business name. Here are a few examples:
- Business
- Niche
- Shop
- Vendors
- Market
- Retail
- Think of adjectives that would describe your marketplace website and the types of products offered to derive inspiration. Here are some examples:
- Online
- Digital
- Custom
- Handcrafted
- Virtual
- Experiment with other branding and brainstorming techniques.
Recommended: Once you have your name, create a logo with our free Logo Generator. To learn about other small business ideas, read our guide.
Marketplace Website Business Name Ideas
We’ve used general brainstorming techniques to share several creative and catchy business name ideas for a marketplace website.
Creative Approaches to Naming a Marketplace Website
The following are helpful tips to help you find a unique business name that is relevant to you and/or your industry:
Capitalize on Business Location
The name of your city is one great way to brand your business. You can also think of nicknames that define what your city or state is well known for.
Connecting Through Emotion
Words that evoke a certain emotion, reminders of personal experiences, and travel memories may be good for branding.
Emotion
Personal Experiences
Pun Fun, Word Combination, and Alliteration
Make brainstorming fun by creating puns, combining two relevant words and/or concepts, or by using same letter and sound repetition.
Pun Fun
Word Combination
Short and Sweet
Oftentimes, simply using one word for a business name can be more powerful and engaging for clients/customers. Carefully consider your brand and brainstorm adjectives and synonyms that describe your business idea. For instance, if you own a marketplace website business, ask yourself how you would describe what you’re offering (e.g., online marketplace, goods for sale, place to sell, etc.). Consider how you want your customers to feel (economical, purposeful, impressed, etc.), and so on.
Name Game
Naming your business can be as easy as just using your own name. You can also incorporate celebrity names, public figures, or friends and family members.
Step #3: Use Our Business Name Generator
Use our free business name generator tool by following the 3 simple steps: Search, select, and get the perfect domain name!
Filter results by location, industry, and domain name to produce more customized brand names for your company.
Step #4: Register Your Marketplace Website Business Name
Visit our business name search page to see if your desired brandable name is available in your state.
Steps After Naming Your Marketplace Website
There are a few steps you can take to successfully establish brand recognition and credibility for your company.
- Choose a business structure. Formally structuring a business (e.g., LLC, corporation, etc.) reduces liability. We recommend checking out the Top LLC Formation Services.
- Design a logo for your marketplace website. Creating a logo is vital for increasing brand awareness, and there are several logo maker tools available to help you design a unique one. Use our marketplace website logo generator to simplify the process.
- Make a website for your marketplace website. Website builders like GoDaddy make the process simple and quick. Check out our Best Website Builder article.
- Use our QR Code Generator. Our QR code tool allows you to create virtual business cards (vCards), market your company, and share your new website with customers.