Military Surplus Store Business Name Generator


How to Name a Military Surplus Store Business

In a country where we respect and have great gratitude for our military service members, a military surplus store can be a great idea for a business. This is, of course, a very specific industry so when choosing a name for your company, you’ll need to follow some important guidelines.

Because of the specialized nature of their products, military surplus store names are important and can play a key role in attracting customers. A good name should be memorable, descriptive, and convey a sense of quality and authenticity, reflecting the store's focus on rugged and durable gear.

Use our free business name generator above to discover an array of military surplus store business name ideas, or continue reading our quick guide to learn how to name your company.

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Step #1: Determine Goals for Your Military Surplus Store

Your business’s name is the very first connection you will make with prospective customers. It’s important that you define your organization’s mission, vision, values, and target audience as much as possible. 

Before naming your venture, ensure that you fully understand exactly how you will run your company. Familiarize yourself with the industry and determine what it takes to start a successful business by conducting thorough research.

Here are a few factors to keep in mind when launching and naming a military surplus store:

  • Military surplus stores are a unique type of retail outlet that specialize in selling equipment, clothing, and other supplies that have been previously used by the military. 
    • These stores typically offer a wide range of items, including everything from boots and backpacks to tents and tools. 
  • Military, outdoor, and sports enthusiasts who are looking to turn their passion into profit are best suited for this venture. Owners should be knowledgeable and enjoy passing their wisdom on to those in the community.
  • The targeted niche for this type of retail store has evolved over time. While civilian military enthusiasts are still a focus, most now cater to the needs of ex-military, outdoor adventurists, sports fanatics, fishermen, and survivalists.

Step #2: Begin Brainstorming

We’ve shared some brainstorming techniques that you can use to get your creative juices flowing.

  • Jot down some specific keywords for your military surplus store business name. Here are a few examples:
    • Army
    • Supply
    • Camouflage
    • Rifle
    • Defense
    • Soldier
  • Think of adjectives that would describe your military surplus store and the types of products offered to derive inspiration. Here are some examples:
    • Choice
    • Tactical
    • Top
    • Extreme
    • Active
    • Elite 
  • Experiment with other branding and brainstorming techniques.
Recommended: Once you have your name, create a logo with our free Logo Generator. To learn about other small business ideas, read our guide.

Military Surplus Store Business Name Ideas

We’ve used general brainstorming techniques to share several creative and catchy business name ideas for a military surplus store.

Creative Approaches to Naming a Military Surplus Store

The following are helpful tips to help you find a unique business name that is relevant to you and/or your industry:

Capitalize on Business Location

The name of your city is one great way to brand your business. You can also think of nicknames that define what your city or state is well known for. 

Connecting Through Emotion

Words that evoke a certain emotion, reminders of personal experiences, and travel memories may be good for branding.

Pun Fun, Word Combination, and Alliteration

Make brainstorming fun by creating puns, combining two relevant words and/or concepts, or by using same letter and sound repetition.

Short and Sweet

Oftentimes, simply using one word for a business name can be more powerful and engaging for clients/customers. Carefully consider your brand and brainstorm adjectives and synonyms that describe your business idea. For instance, if you own a military surplus store business, ask yourself how you would describe what you’re offering (value, deals, variety, rare items, etc.). Consider how you want your customers to feel (valued, cared for, well supplied, they saved money, etc.), and so on.

Name Game

Naming your business can be as easy as just using your own name. You can also incorporate celebrity names, public figures, or friends and family members.

Step #3: Use Our Business Name Generator

Use our free business name generator tool by following the 3 simple steps: Search, select, and get the perfect domain name!

Filter results by location, industry, and domain name to produce more customized brand names for your company.

Step #4: Register Your Military Surplus Store Business Name

Visit our business name search page to see if your desired brandable name is available in your state.

Steps After Naming Your Military Surplus Store

There are some steps you can take to successfully establish brand recognition and credibility for your venture.

  • Choose a business structure. Formally structuring a business (e.g., LLC, corporation, etc.) reduces liability. We recommend checking out the Top LLC Formation Services.
  • Design a logo for your military surplus store. Creating a logo is vital for increasing brand awareness, and there are several logo maker tools available to help you design a unique one. Use our business logo generator to simplify the process. 
  • Make a website for your military surplus store. Website builders like GoDaddy make the process simple and quick. Check out our Best Website Builder article.
  • Use our QR Code Generator. Our QR code tool allows you to create virtual business cards (vCards), market your company, and share your new website with customers.