How to Name Your New York Business
Our TRUiC New York Business Name Generator can help you find an unique name for your small business. It uses AI technology to help give you the best results for your local area and industry.
Naming your New York business is the most important step for starting a New York business. How you decide to brand your business plays a critical role in the success it will have.
Here are the 3 steps to naming your New York business:
- Step 1: Optimize Your New York Business Name for SEO
- Step 2: Follow the New York Business Naming Rules
- Step 3: Form Your New York Business
Step 1: Optimize Your New York Business Name for SEO
To generate a great business name for your New York business, consider doing the following:
- Select your industry
- Add a city name to the search field above
Select Your Industry
Choosing your business industry will help our AI tool generate much better names. Also, having the industry keyword in your name will help customers easily find your business.
For example, if you’re opening an appliance repair business, include the industry keyword “appliance repair” in your New York business name; if you’re a law firm, include the keyword “law.” Doing this greatly helps with local search engine optimization (SEO).
Selecting Your City or County
Most of your potential customers will find your business by searching Google, and adding a city to your business name will help users easily find your company.
Examples of Local New York Business Names:
Step 2: Follow the New York Business Naming Rules
When naming businesses you must follow the naming guidelines for New York, which depend on the type of business structure you have.
New York Naming Rules for Limited Liability Companies (LLCs):
- Your name must include the phrase “limited liability company” or one of its abbreviations (e.g., LLC or L.L.C.).
- Your name cannot include words that could confuse your LLC with a government agency (e.g., FBI, Treasury, State Department, etc.).
- Restricted words (e.g., Bank, Attorney, University, etc.) may require additional paperwork and a licensed individual, such as a doctor or lawyer, to be part of your LLC.
- Your name must be distinguishable from any other New York limited liability company, limited partnership, or corporation.
Learn more about NY LLC naming guidelines on the Business Entity Search Department of State's website.
New York Naming Rules for Corporations:
- Your name must contain the word “corporation,” “company,” “incorporated,” “limited,” or an abbreviation of one of these terms.
- Your name must be distinguishable from any existing business in your state. This includes reserved names. We will help with this step in the search for your business name section below.
- You must receive approval and/or meet certain conditions to include certain restricted or prohibited words.
- Your name cannot include words that could confuse your corporation with a government agency (e.g., FBI, Treasury, State Department, etc.).
- Your name cannot contain any word, phrase, or abbreviation that is indecent or obscene or that ridicules or degrades any person, group, belief, business, or agency of government.
You can also read the New York state statute about corporation naming guidelines for more information.
Once you have a name, you can search the New York business entity database and the written name availability inquiry to see if your desired name is available.
Step 3: Form Your New York Business
Here are links to help you form your business.
If you are still unsure which business formation structure will work best for you and your small business, check out our Choosing a Business Structure guide for more detailed information.
If you would like a service provider to form your business for you, see our best New York business formation services.
Our Other Business Name Generators
We have multiple business name generators. If you want a business name generator that is good for SEO, LLCs, or domains, check out our guides below:
If you're searching for a specific business name generator by industry, check out our guides below:
After You Have a Name for Your New York Business:
- Get a free logo using our Logo Generator.
- Use our How to Build a Website guide for your new New York small business.
