How to Name Your Wisconsin Business
Our TRUiC Wisconsin Business Name Generator can help you find an unique name for your small business. It uses AI technology to help give you the best results for your local area and industry.
Naming your Wisconsin business is the most important step for starting a Wisconsin business. How you decide to brand your business plays a critical role in the success it will have.
Here are the 3 steps to naming your Wisconsin business:
- Step 1: Optimize Your Wisconsin Business Name for SEO
- Step 2: Follow the Wisconsin Business Naming Rules
- Step 3: Form Your Wisconsin Business
Step 1: Optimize Your Wisconsin Business Name for SEO
To generate a great business name for your Wisconsin business, consider doing the following:
- Select your industry
- Add a city name to the search field above
Select Your Industry
Choosing your business industry will help our AI tool generate much better names. Also, having the industry keyword in your name will help customers easily find your business.
For example, if you're a floral designer, include the industry keyword “florist” in your Wisconsin business name; if you’re a recruiting agency, include the keyword “recruiting.” Doing this will greatly help with local search engine optimization (SEO).
Selecting Your City or County
Lots of customers will find you by searching Google, and adding a city to your business name will help users easily find your company.
Examples of Local Wisconsin Business Names:
Step 2: Follow the Wisconsin Business Naming Rules
When naming businesses, you must follow the naming guidelines for Wisconsin, which depend on the type of business structure you have.
Wisconsin Naming Rules for Limited Liability Companies (LLCs):
- Your name must include the phrase “limited liability company” or one of its abbreviations (e.g., LLC or L.L.C.).
- Your name cannot include words that could confuse your LLC with a government agency (e.g., FBI, Treasury, State Department, etc.).
- Restricted words (e.g., Bank, Attorney, University, etc.) may require additional paperwork and a licensed individual, such as a doctor or lawyer, to be part of your LLC.
- Your name must be distinguishable from any Wisconsin limited liability company (LLC), corporation, limited liability partnership (LLP), or limited partnership (LP).
Wisconsin Naming Rules for Corporations:
- Your name must contain the word “corporation,” “company,” “incorporated,” “limited,” or an abbreviation of one of these terms.
- Your name cannot imply that the corporation was organized for any unlawful purpose or one not outlined in its articles of incorporation.
- The word "insurance" is prohibited in a corporate name unless the name makes clear that the corporation is not an insurance company.
- Corporations must meet certain requirements to use words that give the impression it is engaged in the business of architecture, professional engineering, or designing.
- The word "cooperative" may be used only in the name of an approved cooperative association.
- Your name must be distinguishable from any existing business in the state. This includes Wisconsin reserved names. We will help with this step in the search for your business name section below.
You can read the Wisconsin state statute about corporation naming guidelines for more information. Additionally, visit the State of Wisconsin Department of Financial Institutions website for further clarification.
Once you have a name, you can search the Wisconsin corporate records search on the state’s Department of Financial Institutions website to see if your desired name is available.
Step 3: Form Your Wisconsin Business
Here are links to help you form your business.
If you are still unsure which business formation structure will work best for you and your small business, check out our Choosing a Business Structure guide for more detailed information.
If you would like a service provider to form your business for you, see our best Wisconsin business formation services.
Our Other Business Name Generators
We have multiple business name generators. If you want a business name generator that is good for SEO, LLCs, or domains, check out our guides below:
If you're searching for a specific business name generator by industry, check out our guides below:
After You Have a Name for Your Wisconsin Business:
- Get a free logo using our Logo Generator.
- Use our How to Build a Website guide for your new Wisconsin small business.
