The Top Email Marketing Pricing Strategies

As email marketing becomes more and more ubiquitous, the pricing strategy you adopt with clients can make or break your success. Here are some email marketing pricing strategies you need to know about in 2022.


What to Charge for Email Marketing Services

When starting out in email marketing, it's important to know what to charge for your services. Whether you're sending emails with one client or fifty, there are a few things to keep in mind. What is your time worth? How much do you want to charge? Do you want a set fee per email or a monthly fee? 

Survey the Needs of Your Email Marketing Clients

When deciding what to charge your email marketing clients, first you must know what their needs are. This means doing an email marketing audit. To do this, subscribe to your client’s list and analyze their current email marketing strategy.

If they do not have a list, this will be one of the things you should bring up to them. You can then discuss the range of services you provide to determine how best to help them.

Decide Your Rate for Each Service

Many business owners enter into a partnership with an email marketing company without knowing how much the company charges for its services. This is a huge mistake that leads to disagreements between the client and provider. In order to avoid this, have a list of services and prices set in stone before your client agrees to anything.

Things to consider:

  • Know What Your Competition Charges
    As a business owner selling email marketing services, it is important to know what your competition charges. It can help you make a decision on whether or not a service is worth providing. It can also help you keep your pricing competitive within the market. You can find this information by going to the website of your competitor and looking at their pricing structure.
  • Consider Your Experience Level With Email Marketing
    Email marketing is a tried and true method for drawing in business and connecting with customers. There's a lot that goes into an effective email marketing campaign, and if you're new to the world of email marketing, it can be difficult to know where to start and what to charge for your services. If you’re new, you may want to charge less until you build up a strong portfolio of clients who can back your work. If you have a lot of experience and are in high demand, you may wish to charge more.
  • What Extra Value Do You Bring to Your Email Marketing Clients
    Emails are the lifeblood of any digital marketing campaign. And while most firms understand the importance of maintaining a constant email flow, most don't have the time to deliver the level of service needed to meet their clients' expectations. This is where you come in. By delivering extra value that other service providers aren’t providing, you set yourself apart and position yourself above the market, creating more demand for your services. 
  • Talk to Your Market to See What They Are Willing to Pay
    It can be difficult to know what your market is willing to pay for your product or service — so ask them! One way to figure out the price range for your email marketing services is to do market research and ask people what they are willing to pay for it. You should also consider other factors such as all costs, the size of the order, and how much profit you want to walk away with.

Factor in Your Time: How Long Does It Take to Perform Each Service?

The time it takes to complete different tasks can vary depending on the company’s needs, the individual task, and other factors such as the length of the content. Some companies offer a one-size-fits-all pricing model where they will charge you a flat rate for any task you assign to them. Others will tailor their fees based on how long it would take them to complete your project.

Factor in Your Email Marketing Expenses: Hiring Writers, Designers, Software, Tools, etc

The cost of email marketing varies depending on the type of services you provide. It is important to consider factors like hiring writers, software, designers, and other costs before you start charging for your email marketing services.

Here are some additional considerations:

  • Amount of time it takes to produce an email.
  • Number of emails that are sent out each day.
  • How much design work needs to be done for each email.
  • What kind of software you use for sending out emails.
  • Any additional costs associated with web tools aimed at helping you with your email marketing efforts (i.e., A/B testing).

It's important to identify what type of services you will be providing so that you can calculate what your expenses will be upfront. This way you know how much to charge and there’s no confusion about your prices.

Test Your Price Points

It is important to test your pricing points before you establish a price. Consider testing subscription options.

The money your clients save on an annual plan may not be worth it to them if your email marketing efforts are not very successful. Some people think that charging a monthly fee is the best way to get more clients because it would be easier for them to cancel their subscriptions if they don't like how the service works for them.

Common Email Marketing Pricing Strategies

Email marketing is an important marketing strategy to generate leads. It has a high ROI and can be an effective way to reach out to customers. When it comes to pricing services, there are several pricing strategies you can choose to adopt.

Email Marketing Pay-As-You-Go Pricing Plan

Pay-as-you-go pricing is where you charge for your services over an extended period of time. That period of time doesn’t have to be set in stone — it just has to be understood that you’ll be billing clients for the various services they use during the time interval.

Email Marketing Monthly Subscription Plan

The monthly subscription plan enables businesses to pay a fixed amount each month in order to get a specific number of emails. Generally, this plan offers the option to sign up for a year upfront for an increased discount or pay monthly.

This can be great for companies who need to send marketing emails on a regular basis and want to avoid variable costs. This helps them plan their marketing budget out better.

Email Marketing Hourly Pricing Plan

The hourly pricing model allows you to budget your time and money more accurately, ensuring that you’re not getting in over your head (or out of your budget). Hourly rates make it easier for agencies to calculate what cost they'll incur when working with clients, which can help prevent them from losing money or spending too much time on a project.

Hourly pricing is also good for freelancers because it gives them the freedom to set their own hours, manage their workload more easily, and focus on what they do best without having to worry about managing finances.

Email Marketing À La Carte Pricing (Per Service)

For email marketing, à la carte pricing is a new type of pricing model that lets you choose the specific services you need from a company. The company will then charge you a set price for each service you use. This allows customers to customize their plan and only pay for services they find beneficial to their business.

Email Marketing End-To-End Pricing (Complete Package)

Email marketing end-to-end packages are designed for businesses who are new to email marketing and want to outsource their email marketing to an outside agency or freelancer. In this case, customers pay for a complete package that covers everything from setting up their service to managing it on an ongoing basis.

Email Marketing Short-Term Contract (Factor in Training Fee)

An email marketing short-term contract is a service that provides clients with digital marketing services to achieve their short-term objectives.

This contract will only last for the agreed length of time, which is typically between six weeks and six months. The training fee should be considered before signing an email marketing short-term contract. Training fees cover the cost of setting up the account, getting familiar with the account, teaching the new business owner how to do email marketing, and all other related expenses.

Email Marketing Long-Term Contract (Factor in Potential Lost Work Opportunity Costs)

Long-term contracts are typically with vendors that provide services like email marketing tools or search engine optimization (SEO). A long-term contract can range from a year to five years, but the length will depend on what sort of service is being provided by the vendor.

However, the downside of a long-term contract is that you may lose out on missed work opportunities that pay more in the short run because you’re too busy managing longer-term clients. But, you have steady work for a period of time to help you stay in business as an email marketer.

Putting It All Together

Deciding the best email marketing pricing strategy for your email marketing services takes some planning. It’s best to consider your options, preferences, and take in things from your potential customer’s point of view.

Frequently Asked Questions

How do I find email marketing clients?

You can find email marketing clients through various sources such as social media, referrals, advertising campaigns, and cold calling. Find people who are interested in what you have to offer. For example, if you're an internet marketer wanting to help people in your local vicinity, like local restaurants and retail establishments, you may want to cold call them and set up meetings to discuss what you can do for them.

How do I pitch email marketing clients?

Emphasize the needs of clients. Develop a strategy for reaching out effectively to show clients how you can best benefit them. Each pitch should be specific to the client, and no two pitches you give should be the same.

How to weed out bad email marketing clients?

The best way to weed out a bad client is to have an honest conversation with them and let them know they may not be the best fit.

How to keep your email marketing clients happy?

Keeping clients happy is essential for business success. Therefore, an email marketer must understand how to keep their client base happy in order to stay in the game.

There are many ways to show that you care about your customers and that you are providing exceptional service. People want companies that they feel good working with, so it is important to be professional, clear, and efficient when providing support to your customer base.