Email Marketing Trends and How They Can Help Your Business

Knowing the latest email marketing trends can help your business in ways unimaginable. In this guide, we will cover everything you need to know to take advantage of these email marketing trends. Here’s what you need to know.

What Is Email Marketing and Why Is It Still Relevant?

Email marketing involves sending emails to customers in order to get them to take some kind of action. Actions include getting interested in a product, buying a product, or subscribing to an email list.

This type of marketing is still very popular because it has a conversion rate that exceeds other types of digital messaging.

Email Marketing Trends

Email marketing has always been a very popular and cost-effective way for businesses to promote their products and services. With the increasing usage of smartphones, email marketing is now more popular than ever.

Regardless of the type of email campaign, there are some key trends in email marketing to keep in mind:


Personalized email marketing is one of the more popular tactics in marketing today. Personalized emails are sent with information tailored to the individual, which typically includes the recipient's name, city, and interests.

This personalized style of marketing can also be done through emails containing targeted offers or coupons for products or services. Emails containing personalized offers or coupons are typically sent based on purchasing behavior. For example, an email containing a personalized offer of 20% off of shoes would be sent to someone who had recently bought some shoes off the site or had been browsing for shoes on the site.

A/B Testing

A/B testing is a great way to help improve your email marketing. You can use it to test the effectiveness of things like subject lines, call to actions, and email templates. The more you test, the better you're able to identify what works and what doesn't.

Influencer Marketing

One of the most popular trends in email marketing is influencer marketing. Influencer marketing can be considered advertising, but it has more of an emphasis on the relationship with the influencer. The goal of this type of marketing is to establish credibility with potential customers by using influential third parties that act as advocates for the brand and products.

One way to apply this to email marketing is to name drop different advocates or include the influencer in your marketing campaign in some way. For example, you could include a picture you took with the influencer while promoting your brand.

Video Marketing

Video marketing is a growing trend in email marketing. With the use of videos, email marketers have the ability to reach a wider audience and create a more personal connection.

The success of video messages can be attributed to their entertainment value, which will cause consumers to tune in for a longer period of time.

Social Media Marketing Integration

Social media marketing integration is the incorporation of social media marketing into traditional marketing strategies. This includes integrating social media content into email marketing, such as social buttons or links that allow customers to share content with their friends and followers on social media. This trend is popular among marketers because average consumers spend more than one hour per day on social media, and the average Facebook user spends 33 minutes per day on the platform, according to Statista.

Why Should I Care About Email Marketing Trends?

Email marketing offers lots of utility. There are also many mobile apps that allow you to target specific categories of people so that you can segment your emails to ensure that they are sent to the appropriate people at the appropriate time.

Email marketing trends have changed over time as well. Today, companies are focusing on sending more personalized emails to encourage people to sign up for their content and products.

Best Email Marketing Practices to Adopt

Email marketing allows you to send promotional messages, advertisements, and other types of commercial content, but in order for these messages to succeed, you must ensure that you are following the industry’s best practices.

The best practices for email marketing are:

  • Addressing the recipient by their name.
  • Adding the recipient's name to the subject line.
  • Including an unsubscribe link in all emails you send.
  • Ensuring your emails are compliant with CAN SPAM regulations.
  • Using meaningful hyperlinks to other websites or pages that you have created as a way to generate traffic and conversions for your business.

Email Marketing Trends Help Businesses

Many people are still uncertain about email marketing’s effectiveness, but email is still one of the most popular digital channels. 

Here are some ways email marketing helps businesses:

  • Helps businesses connect with their customers
  • Creating greater brand awareness
  • Positions products and services directly in front of customers
  • Positions businesses as authoritative and knowledgeable in their industry

Email Marketing Challenges and How to Overcome Them

Email is an important form of communication. It is a convenient and effective way to keep in touch with your contacts, customers, and partners. But, sending emails can be challenging. You have to consider factors such as frequency of messaging, the length of the email you are sending, bounce rates, email deliverability rates, etc.

Here are five common issues that may be preventing your emails marketing campaign from reaching its full potential:

  1. Sending too many emails: You should only send two to four emails per week, and be sure to space them out appropriately.
  2. Getting blacklisted by mail servers: Make sure to send test mail before mass mailing.
  3. Receiving a high bounce rate: Do not make subject lines irrelevant to your actual content. Click bait results in less subscribers.
  4. Not enough open rates: Provide some personalization to your subject line. Be sure to include the name of the person.
  5. You're not providing enough value: Your email needs to justify the time that people take to read it, so make your content desirable to read and well structured.

How to Optimize Your Emails for Maximum Response Rates

There are some email marketing best practices that can help you optimize your email for maximum response rates.

You should start with the right subject line. Find something that will grab the recipient's attention and use a single, clear message for your call to action. Don't be afraid of sending emails on a more regular basis – if you send them more often, they’ll be more likely to get read and click through to your site. But, don’t overdo it either, people hate spam.

Frequently Asked Questions

What is the most effective email marketing strategy?

Email marketing can be done effectively in a variety of ways, and the best strategy depends on the company and their goals.

Generally, the most effective email marketing strategy is to offer a product for a limited time at a discounted price.

Does email marketing still work in 2022?

Email marketing is a great way to reach a targeted audience in 2022. With email marketing, you can reach a specific audience and provide them with information about your company and products. Using an email marketing campaign, you can track the number of people who open your message and click through to your website.

In 2022, email marketing campaigns will still work. This is because people still check email regularly and when offered a good deal, will continue to make purchases.

How much does email marketing cost?

Email marketing can be very affordable, costing nothing for small campaigns sent using email marketing services like MailChimp. However, email marketing prices will vary based on the type of campaign, the number of recipient addresses, and the number of emails sent. To learn more, check out our review of the best email marketing services.

Can you make money with email marketing?

With email marketing, you can make money by targeting customers who wish to receive updates from your company. These customers are the perfect audience for your product. They are also more likely to share emails with their friends, which is a great way to grow your audience. You can use this list to send out newsletters with information about your company, new products, or just about anything you want.

What are the best email marketing automation tools?

Email marketing automation platforms make the process of email marketing easier and less time consuming for marketing teams. They automate repetitive tasks and provide features like lead nurturing, personalized campaigns, webinars, and surveys.

There are a number of different email marketing automation tools that can be used to create automated campaigns, and the best email marketing automation tools will depend on the needs of the business as well as their budget. Take a look at some of the most popular email marketing services on the market today to find out which tool will best serve your business’s needs.