The Benefits of Email Marketing and Why Email Marketing Is Important

Understanding why email marketing is important starts with identifying the benefits for businesses who use email marketing. And while it's true email marketing is one of the most cost effective ways to promote your business, what’s more important are the results businesses are getting.To learn more about the benefits of email marketing, check them out below.

Why Email Marketing Is Important

According to the DMA, email marketing is responsible for more than $160 billion in sales and more than $1 trillion in consumer and business-to-business transactions every year. 

Email marketing is an integral part of any business's marketing strategy. It has a great ROI and provides marketers with various opportunities to reach out to their target audience and form personal relationships with them. There are other benefits to email marketing as well.

Top Benefits of Email Marketing for Your Business

Email marketing is one of the most cost-effective ways to promote your business. As a result, it's a popular marketing strategy for both small and large companies.

The success of an email campaign is relatively easy to measure, given the analytics tools most email marketing services provide.

Most marketers aren’t fully aware of all the benefits associated with email marketing. Below are some of the major email marketing benefits:

  • Email marketing allows for the direct contact between the business and its customer.
  • The business can easily use email marketing to send out promotional offers to customers.
  • Using email marketing allows the business to collect email addresses of potential customers.
  • Using email marketing allows the business to send out newsletters that will keep customers up to date on any changes in the company or new products that are available.
  • Using email marketing allows the business to send out surveys and questionnaires to gather valuable business insights.
  • Email marketing is easy to use and measure. You can instantly see open rates, clicks, and purchases in real time after sending out an email.
  • Email marketing is highly scalable, and the more emails you collect, the more likely it is you’ll make more sales.
  • Because of the competitiveness of email marketing service providers, costs are relatively low, with some even offering free options to get started
  • Email marketing offers an extremely high return on investment (ROI) that is often better than social media advertising. Furthermore, email marketing is less expensive than social media advertising.
  • Email marketing is less expensive than traditional marketing and works extremely well in combination with traditional marketing to help build a customer base.

PRO TIP: Email marketing is important, but if not done correctly, it can come across as spam. Here are two insider tips to make sure your email marketing leads to beneficial results.

Three Reasons You Need to Include Video in Your Emails

Video is a great way to convey information through different senses and emotions. There are three main reasons why you should include video in your emails.

  1. It is easy to understand - Video makes it easier to understand the message that the sender is trying to convey. For example, if you are trying to teach someone how to use a new program, then video is the best way to do it.
  2. It can be personalized - With video, you can inject personality into your email marketing efforts which will help with brand awareness.
  3. It is more memorable - Studies have shown that people are more likely to remember what they saw than what they read, so including video in your emails will help with conversion rates.

Six Tips for Writing Great Subject Lines

Subject lines are the first impression of your email, so it should be catchy enough for the receiver to open up. Here are six tips on how to write great subject lines for your emails:

  1. Be specific - Readers have a short attention span.
  2. Use words that evoke emotion - Targeting your readers’ feelings can influence them to pay attention and take action.
  3. Start with an action verb - Starting with something actionable increases the chances people will take action.
  4. Use numbers to make the subject line memorable - People like digestible information, and using numbers to quantify content breaks it up, making it easier for the reader to receive the needed information.
  5. Be consistent with your style and tone - Your voice should stay the same so that those who previously resonated with your messages will continue to resonate with future content.
  6. Keep it short - Short chunks of content are easier to scan and process than large blocks of text.

Key Points to Remember

Here are some key takeaways for you to apply to your own email marketing campaigns:

  • There are many email marketing benefits (e.g., collecting email addresses, low cost marketing approach, greater engagement with your target audience, receiving valuable business insights from your target market)
  • Email marketing is a great way to spread your message and generate sales
  • Using video in your emails increases engagement and conversions
  • Writing great subject lines that both attract and persuade your audience does more good than harm for your email marketing campaigns

Frequently Asked Questions

What email marketing platforms can be used?

There are several email marketing services to choose from. We recommend checking out our list of the best email marketing services.

What are the benefits of email marketing?

Email marketing is an inexpensive way to reach a large audience. The ubiquitous and personal nature of email helps it convert readers into customers.

How do you create an email marketing campaign?

Creating an email marketing campaign requires a number of components including an email list, content, and a call-to-action.

To start, you will need to create an email list. Your email list consists of people who are interested in your content or products. Start by collecting contact information from your website visitors using an opt-in form — this form will be provided by your email marketing service provider.

Then, you will need to create content for your campaign. Content can include anything from blog posts to infographics. The content you create should appeal to your audience.

And finally, a call to action is the next logical step. You want your reader to act on some instructions you provide for them. This can be anything from clicking a link back to your website, making a purchase, or even filling out a survey to help you better understand your market’s needs.

What is the importance of segmentation?

Segmentation is important for ensuring the content you produce matches the specific needs of your target audience. By dividing your audience into segments, you can create different messages that best appeal to a segment's particular needs. Use criteria like geographical location, age, race, income, occupation, and likes and dislikes to segment your list.

What are the most common mistakes in email marketing?

Not giving people the freedom to opt-in to your list or opt-out of your list is a common mistake. Remember, if you provide the best content, your customers will stay. If you don’t, they will find your competitor instead.