A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.
1. COMPANY OVERVIEW
Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?
Some useful things to include here are:
- Core company values
- Mission statement
- Brief history of your organization
- Anticipated growth
- Business goals
2. JOB OVERVIEW
In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.
This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.
4. NECESSARY SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.
5. PREFERRED SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.
6. WORK ENVIRONMENT
Describe the environment in which the applicant would be spending most of their time. In this description, include information about:
- Company culture
- Pace of work
- Amount of collaborative vs. independent activity
- Who the employee will report to (or vice versa)
Below is our account director job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.
Account Director Job Description
Our account director serves as the point of contact for our clients, directing and coordinating all advertising efforts at every stage. They’ll be responsible for meeting the overall objectives of each account, updating the client on a regular basis, and clarifying the processes and budget along the way so everyone is on the same page. The account director needs excellent people skills to both build client relationships and to lead the marketing and creative team to a successful strategy. We need them to be friendly, dedicated, and motivated to expand our business whenever possible.
- Serving as the leader on all assigned accounts
- Assisting with onboarding new clients
- Designing budgets, gameplans, and objectives for advertising and creative teams
- Clarifying objectives with clients throughout the course of the project
- Identifying additional products or services to benefit a client’s future goals
- Conferring with senior department managers to promote business to new and existing accounts
- Providing the utmost of customer service to clients at all times
- Researching potential clients and developing a targeted approach to acquiring new business
Necessary Skills & Qualifications:
- At least 1 year of experience in account management
- At least 3 years of experience in the advertising and marketing industry
- Excellent people skills
- Outstanding written and verbal communication skills
- Experience with project management principles
- Familiarity with common office software
- Creative and strategic mindset
- Strong leadership capabilities
- Bachelor’s degree in a communications-related field
Preferred Skills & Qualifications:
- Project Management Professional certification
- Master’s degree in marketing or public relations
ENSURE LEGAL COMPLIANCE
Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.
SET UP PAYROLL
Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.
We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.
ACQUIRE WORKERS' COMP INSURANCE
Workers’ compensation insurance provides financial and legal protection for your business and its employees.
Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.