Associate Brand Manager Job Description

Finding qualified, reliable individuals to join your staff is an essential step in growing your business. We’re here to make the hiring process as easy as possible for you. In this guide, we’ll cover all of the following:


WHAT TO INCLUDE IN A JOB DESCRIPTION

A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.

1. COMPANY OVERVIEW

Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?

Some useful things to include here are:

  • Core company values
  • Mission statement
  • Brief history of your organization
  • Anticipated growth
  • Business goals

 

2. JOB OVERVIEW

In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.

3. RESPONSIBILITIES

This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.

4. NECESSARY SKILLS & QUALIFICATIONS

List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.

5. PREFERRED SKILLS & QUALIFICATIONS

List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.

6. WORK ENVIRONMENT

Describe the environment in which the applicant would be spending most of their time. In this description, include information about:

  • Company culture
  • Pace of work
  • Amount of collaborative vs. independent activity
  • Who the employee will report to (or vice versa)

Associate Brand Manager Job Description

Below is our associate brand manager job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.

Associate Brand Manager Job Description

Job Overview:

Our Associate Brand Manager helps to develop campaigns that will fully engage customers with our brand. They’ll conduct research by actively reaching out to our target demographics to determine what they’re looking for and how best to reach them. We need our Associate Brand Manager to present a consistent brand identity to the public while maintaining a creative and innovative approach to our branding strategy. They may be asked to work with a variety of departments to update their communication and strategy.

Responsibilities:

  • Conduct research and identify market trends and customer preferences
  • Assist with campaign creation that will speak directly to our audience
  • Review all content, including packaging and positioning, to ensure it meets company standards
  • Track campaign numbers and report results to brand manager
  • Work with product marketing to keep products on-brand
  • Increase brand presence in both online and offline channels
  • Suggest product pricing and placement based on company objectives
  • Participate in regular and special events to promote company products

Necessary Skills & Qualifications:

  • Bachelor’s degree in marketing, communications, or a business-related field
  • Minimum of one year in a branding role
  • Proven success with product promotion
  • Experience in public outreach, including formal focus groups
  • Familiarity with all major communication channels
  • Technical proficiency with common analytic software
  • Strong written and verbal communication skills
  • Excellent people skills
  • Creative and outgoing personality

Preferred Skills & Qualifications:

  • Minimum of one year in a management or supervisory role
  • Formal training in product pricing and budget principles
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3 STEPS TO TAKE WHEN HIRING EMPLOYEES

ENSURE LEGAL COMPLIANCE

Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.

SET UP PAYROLL

Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.

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We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.

Sign up now

ACQUIRE WORKERS' COMP INSURANCE

Workers’ compensation insurance provides financial and legal protection for your business and its employees.

Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.

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Find out how much the right insurance will cost you.

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