A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.
1. COMPANY OVERVIEW
Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?
Some useful things to include here are:
- Core company values
- Mission statement
- Brief history of your organization
- Anticipated growth
- Business goals
2. JOB OVERVIEW
In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.
This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.
4. NECESSARY SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.
5. PREFERRED SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.
6. WORK ENVIRONMENT
Describe the environment in which the applicant would be spending most of their time. In this description, include information about:
- Company culture
- Pace of work
- Amount of collaborative vs. independent activity
- Who the employee will report to (or vice versa)
Below is our chief marketing officer job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.
Chief Marketing Officer Job Description
Our Chief Marketing Officer (CMO) is in charge of developing the marketing and sales strategies that will catapult our business to new heights. They’re expected to keep the big picture in mind at all times, designing the advertising and PR that will help us truly connect to our audience. The CMO needs to understand the many components of sales and how they function together. From pricing to placement to PR, they should use market research to understand what’s really going on behind the scenes.
- Developing a complex marketing strategy to drive new business
- Identifying and assessing key performance indicators
- Collecting, organizing, and analyzing market research
- Seeking out new markets and business development opportunities
- Working with the sales team to hit projected numbers
- Developing and adhering to a marketing budget
- Delegating responsibility to managers and supervisors
- Leading meetings and training sessions to explain directives
- Providing professional advice and guidance during PR crises
- Evaluating new marketing tools and techniques
- Ensuring that the department meets compliance standards
- Adjusting marketing policies and procedures to increase efficiency
Necessary Skills & Qualifications:
- At least 7 years of experience in a senior marketing role
- Thorough understanding of target markets
- Strong analytical and communication skills
- Excellent interpersonal and entrepreneurial skills
- Familiarity with CRM, data analytics software, and related technology
- Proven success in boosting sales and profitability
- Thorough knowledge of marketing principles and branding strategies
- Bachelor’s degree in marketing, business administration, or a related field
Preferred Skills & Qualifications:
- MBA or master’s degree in a related field
- At least 3 years leading a diverse sales team
ENSURE LEGAL COMPLIANCE
Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.
SET UP PAYROLL
Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.
We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.
ACQUIRE WORKERS' COMP INSURANCE
Workers’ compensation insurance provides financial and legal protection for your business and its employees.
Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.