A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.
1. COMPANY OVERVIEW
Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?
Some useful things to include here are:
- Core company values
- Mission statement
- Brief history of your organization
- Anticipated growth
- Business goals
2. JOB OVERVIEW
In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.
This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.
4. NECESSARY SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.
5. PREFERRED SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.
6. WORK ENVIRONMENT
Describe the environment in which the applicant would be spending most of their time. In this description, include information about:
- Company culture
- Pace of work
- Amount of collaborative vs. independent activity
- Who the employee will report to (or vice versa)
Below is our communications manager job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.
Communications Manager Job Description
Our communications manager is in charge of conveying our company’s internal and external message in the most effective way possible. This is a pivotal role for our company because the communications manager interacts with our employees, stakeholders, and the public. Their role is to increase general awareness, promote the company, and improve internal productivity. Because many of our updates are time-sensitive, they’ll need to be comfortable making snap decisions to maximize the efficacy of each message. Our communications manager needs to be comfortable writing a variety of content, including web copy, press releases, and trade publications.
- Share information with employees, media, and key stakeholders
- Work with the marketing department to determine the appropriate tone of each message
- Promote productivity by keeping employees apprised of new company developments
- Write video scripts, articles, white papers, and press releases
- Prepare and deliver presentations
- Create and maintain digital and social media content
- Develop and review RFPs for eligibility
- Develop the budget for your department
Necessary Skills & Qualifications:
- Bachelor’s degree in communications or a related field
- Minimum of five years of experience in a communications role
- Ability to write a variety of content
- Excellent public speak skills
- Ability to react quickly in emergency situations
- Strong understanding of digital media trends
- Highly creative
- Superior organizational skills
- Understanding of project management principles
Preferred Skills & Qualifications:
- Master’s degree in communications
- Project Management Professional certification
ENSURE LEGAL COMPLIANCE
Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.
SET UP PAYROLL
Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.
We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.
ACQUIRE WORKERS' COMP INSURANCE
Workers’ compensation insurance provides financial and legal protection for your business and its employees.
Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.