A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.
1. COMPANY OVERVIEW
Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?
Some useful things to include here are:
- Core company values
- Mission statement
- Brief history of your organization
- Anticipated growth
- Business goals
2. JOB OVERVIEW
In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.
This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.
4. NECESSARY SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.
5. PREFERRED SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.
6. WORK ENVIRONMENT
Describe the environment in which the applicant would be spending most of their time. In this description, include information about:
- Company culture
- Pace of work
- Amount of collaborative vs. independent activity
- Who the employee will report to (or vice versa)
Below is our content manager job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.
Content Manager Job Description
Our Content Manager is responsible for dictating the tone and message of our content and scheduling the release of all posts, articles, and press releases. They’ll work with our marketing department to better understand our brand, develop the style guides that will keep our content consistent, and devise ways to keep our message as fresh as possible. As the web becomes saturated with content, we need to find solutions to keep our audience interested. Our Content Manager should be skilled in search engine optimization to ensure that our message reaches as many people as possible.
- Develop a consistent content strategy in line with the company brand
- Schedule content release according to company promotions and public events
- Work with the marketing and social media teams to create on-brand messages
- Train and supervise content writers to meet company standards
- Write style guides to keep all content consistent
- Brainstorm new ideas and campaigns to keep content fresh
- Research new SEO principles and guidelines
- Track resources and ensure content creation stays within budget
- Evaluate all KPIs and identify trends in content engagement
- Manage all communication channels and alter calendar as needed
Necessary Skills & Qualifications:
- Bachelor’s degree in English, communications, or marketing
- Minimum of three years of experience in content creation
- Strong understanding of SEO principles
- Experience tracking KPIs using analytics
- Comfortable leading, training, and motivating content team
- Strong sample portfolio (e.g., social media campaigns, articles, blog posts)
- Familiarity with project management principles
- Outstanding written and verbal communication skills
- Excellent organizational skills
Preferred Skills & Qualifications:
- Master’s degree in English, communications, or marketing
- SEO certification
- An existing network of content creators
ENSURE LEGAL COMPLIANCE
Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.
SET UP PAYROLL
Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.
We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.
ACQUIRE WORKERS' COMP INSURANCE
Workers’ compensation insurance provides financial and legal protection for your business and its employees.
Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.