A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.
1. COMPANY OVERVIEW
Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?
Some useful things to include here are:
- Core company values
- Mission statement
- Brief history of your organization
- Anticipated growth
- Business goals
2. JOB OVERVIEW
In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.
This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.
4. NECESSARY SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.
5. PREFERRED SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.
6. WORK ENVIRONMENT
Describe the environment in which the applicant would be spending most of their time. In this description, include information about:
- Company culture
- Pace of work
- Amount of collaborative vs. independent activity
- Who the employee will report to (or vice versa)
Below is our content marketing manager job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.
Content Marketing Manager Job Description
Our content marketing manager is in charge of developing the content that will ultimately define our web presence. As advertising evolves, we look to our content manager to develop the material that will actively engage our target base. From blog posts to social media campaigns, it’s their job to keep everything fresh and interesting without sacrificing the overall mission and brand of the company. They need to be excellent writers, but more than that, they need to have a finger on the pulse of our audience.
- Brainstorming ideas for new content and campaigns
- Creating a general content creation and editorial schedule every month
- Modifying schedule as needed based on traffic
- Tracking KPIs to determine engagement levels
- Developing a budget for content creation, including digital and traditional media
- Managing channels and ensuring that all content is accessible across devices
- Coordinating content with all contributors
- Working with marketing lead to ensure consistent content
- Directing tech team to ensure that graphics are clear and consistent
- Preparing and distributing analytic reports of key metrics
Necessary Skills & Qualifications:
- Bachelor’s degree in English, communications, or public relations
- Minimum of three years as a content creator
- Excellent grasp on SEO, KPIs, and analytic tools
- Strong understanding of target audiences
- Experience working across all major social media platforms
- Superior organization and leadership skills
- Project management experience
Preferred Skills & Qualifications:
- Minimum of one year of experience as a content manager
- Experience designing content and editorial calendars
ENSURE LEGAL COMPLIANCE
Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.
SET UP PAYROLL
Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.
We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.
ACQUIRE WORKERS' COMP INSURANCE
Workers’ compensation insurance provides financial and legal protection for your business and its employees.
Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.