Content Strategist Job Description

A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.


Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?

Some useful things to include here are:

  • Core company values
  • Mission statement
  • Brief history of your organization
  • Anticipated growth
  • Business goals



In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.


This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.


List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.


List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.


Describe the environment in which the applicant would be spending most of their time. In this description, include information about:

  • Company culture
  • Pace of work
  • Amount of collaborative vs. independent activity
  • Who the employee will report to (or vice versa)

Content Strategist Job Description

Below is our content strategist job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.

Content Strategist Job Description

Job Overview:

Our company’s content strategist helps promote the brand by managing all written material that’s generated for marketing purposes. The strategist is responsible for publishing a monthly newsletter, blog posts, off-site articles, and social media posts. The content strategist works with both in-house and contracted writers to create this material, and they have great freedom to suggest ideas and series.


  • Overseeing the publication of a newsletter, blog posts, articles, and social media updates
  • Managing the editorial calendar in order to ensure timely publication of everything
  • Reviewing publications to identify gaps in content
  • Suggesting new series and topics for future publications
  • Editing and proofreading written drafts prior to publication
  • Updating previously published pieces when necessary
  • Conducting keyword research and assisting with SEO campaigns
  • Monitoring website KPIs (sessions, bounce rates, conversions, etc.)
  • Working closely with staff writers, contracted writers, and in-house marketers

Necessary Skills & Qualifications:

  • 2+ years of experience as a content strategist or content manager
  • Experience with email marketing, social media marketing, and inbound marketing
  • Portfolio of previously published online work
  • Excellent English writing and editing skills
  • Excellent organizational and time-management skills
  • Knowledge of WordPress and SEO tools (Keyword Planner, Moz, etc.)
  • Knowledge of web publishing and basic HTML
  • Ability to motivate and guide others

Preferred Skills & Qualifications:

  • Bachelor’s degree in journalism, marketing, or a related field
  • 4+ years of experience as a content strategist or content manager
  • Experience with project management
  • Experience within the company’s industry
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Create a free account with ZipRecruiter to post this job description to their online job board.

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