Content Writer Job Description

Finding qualified, reliable individuals to join your staff is an essential step in growing your business. We’re here to make the hiring process as easy as possible for you. In this guide, we’ll cover all of the following:


WHAT TO INCLUDE IN A JOB DESCRIPTION

A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.

1. COMPANY OVERVIEW


Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?

Some useful things to include here are:

  • Core company values
  • Mission statement
  • Brief history of your organization
  • Anticipated growth
  • Business goals

 

2. JOB OVERVIEW


In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.

3. RESPONSIBILITIES


This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.

4. NECESSARY SKILLS & QUALIFICATIONS


List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.

5. PREFERRED SKILLS & QUALIFICATIONS


List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.

6. WORK ENVIRONMENT


Describe the environment in which the applicant would be spending most of their time. In this description, include information about:

  • Company culture
  • Pace of work
  • Amount of collaborative vs. independent activity
  • Who the employee will report to (or vice versa)

Content Writer Job Description

Below is our content writer job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.

Content Writer Job Description

Job Overview:

Our Content Writers are responsible for crafting the blogs, social media posts, and articles that define our business. They’ll need to conform to style guides, adhere to branding principles, and employ SEO principles that keep our business on top. Content Writers should ideally be subject matter experts in a variety of industries and feel comfortable researching different topics and augmenting their knowledge with the help of credible sources. Our Content Writers may also play a role in content management, suggesting the tone and timing of pieces that will best appeal to our audience.

Responsibilities:

  • Follow style guides and branding principles to produce relevant and effective content
  • Find graphics to support and enhance content
  • Coordinate with the marketing department to ensure proper promotion
  • Remain up to date on the key characteristics and needs of our audience
  • Suggest new topics that will appeal to our target demographic
  • Work with our content manager to determine the schedule and tone of content
  • Track data analytics across all relevant KPIs

Necessary Skills & Qualifications:

  • Bachelor’s degree in English, journalism, marketing, or a related field
  • Minimum of one year as a content writer
  • Experience writing a variety of content (e.g., press releases, social media content, news articles)
  • Working knowledge of SEO guidelines
  • Experience with common CMS platforms
  • Familiarity with plagiarism regulations
  • Excellent researching skills
  • Strong portfolio samples
  • Strong interpersonal skills and the ability to work on a team

Preferred Skills & Qualifications:

  • Master’s degree in English, journalism, marketing, or a related field
  • Minimum of three years as a content writer
  • Formal SEO certification
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Create a free account with ZipRecruiter to post this job description to their online job board.

Post to ZipRecruiter

3 STEPS TO TAKE WHEN HIRING EMPLOYEES

ENSURE LEGAL COMPLIANCE


Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.

SET UP PAYROLL


Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.

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We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.

Sign up now

ACQUIRE WORKERS' COMP INSURANCE


Workers’ compensation insurance provides financial and legal protection for your business and its employees.

Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.

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Find out how much the right insurance will cost you.

GET A QUOTE