Director of Sales Job Description

Finding qualified, reliable individuals to join your staff is an essential step in growing your business. We’re here to make the hiring process as easy as possible for you. In this guide, we’ll cover all of the following:


WHAT TO INCLUDE IN A JOB DESCRIPTION

A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.

1. COMPANY OVERVIEW


Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?

Some useful things to include here are:

  • Core company values
  • Mission statement
  • Brief history of your organization
  • Anticipated growth
  • Business goals

 

2. JOB OVERVIEW


In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.

3. RESPONSIBILITIES


This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.

4. NECESSARY SKILLS & QUALIFICATIONS


List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.

5. PREFERRED SKILLS & QUALIFICATIONS


List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.

6. WORK ENVIRONMENT


Describe the environment in which the applicant would be spending most of their time. In this description, include information about:

  • Company culture
  • Pace of work
  • Amount of collaborative vs. independent activity
  • Who the employee will report to (or vice versa)

Director of Sales Job Description

Below is our director of sales job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.

Director of Sales Job Description

Job Overview:

Our company’s director of sales develops and oversees sales strategies that will grow the business in new market segments. The director is responsible for training and managing a sales team of 15 to 20 outside sales associates, and the director reports directly to C-level executives. For the person who can effectively increase gross annual revenue, we offer a competitive merit-based compensation package.

Responsibilities:

  • Managing a team of 15 to 20 outside sales associates
  • Developing and communicating weekly, monthly, and quarterly sales targets
  • Developing overall sales strategies based on the market and competitive landscape
  • Establishing a network of potential customers and leveraging those connections
  • Implementing training programs for both new and current sales associates
  • Signing off on sales associates’ reports to confirm their accuracy
  • Providing regular reports to C-level executives
  • Meeting annual sales targets that are agreed upon with the executive team

Necessary Skills & Qualifications:

  • Bachelor’s degree in communications, marketing, business, or a related field
  • 5+ years of experience in outside sales
  • 3+ years of experience in sales management
  • Proven track record of meeting or exceeding sales targets
  • Strong prospecting and closing skills
  • Excellent presentation and negotiation skills
  • Excellent written and verbal communication skills
  • Ability to articulate the distinguishing features of a product or service
  • Ability to differentiate a product or service from competitors’ offerings

Preferred Skills & Qualifications:

  • Master’s of business administration
  • 7+ years of experience in outside sales
  • 5+ years of experience in sales management
  • Experience in business-to-business sales
  • Experience in the industry
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3 STEPS TO TAKE WHEN HIRING EMPLOYEES

ENSURE LEGAL COMPLIANCE


Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.

SET UP PAYROLL


Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.

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We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.

Sign up now

ACQUIRE WORKERS' COMP INSURANCE


Workers’ compensation insurance provides financial and legal protection for your business and its employees.

Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.

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Find out how much the right insurance will cost you.

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