A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.
1. COMPANY OVERVIEW
Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?
Some useful things to include here are:
- Core company values
- Mission statement
- Brief history of your organization
- Anticipated growth
- Business goals
2. JOB OVERVIEW
In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.
This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.
4. NECESSARY SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.
5. PREFERRED SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.
6. WORK ENVIRONMENT
Describe the environment in which the applicant would be spending most of their time. In this description, include information about:
- Company culture
- Pace of work
- Amount of collaborative vs. independent activity
- Who the employee will report to (or vice versa)
Below is our marketing intern job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.
Marketing Director Job Description
Our firm is looking for an experienced professional to fill an immediate position as Marketing Director. Our Marketing Director is responsible for overseeing the organization’s marketing projects and ensuring the staff receives the support required to meet targets and deadlines. You will work closely with various department heads to create and implement organizational strategies that support short and long-term marketing goals. The ideal candidate possesses a drive and passion for the industry and the ability to foster an engaging and creative company image.
- Supervise the department and provide support and guidance to the marketing team
- Oversee the marketing team’s daily activities to ensure goals are met
- Development of an effective brand strategy
- Improve company visibility through design and implementation of comprehensive marketing strategies
- Collaborate with the marketing team in the planning and execution of campaigns and promotional events
- Oversee new content and editorial design for the company’s online presence and publications
- Remain abreast of industry trends and conduct market research
- Manage the marketing budget and ensure access to relevant resources
- Act as the face and voice of the company, maintaining positive professional relationships with the media, potential clients, and stakeholders
- Collect data and submit performance reports
Necessary Skills & Qualifications:
- Bachelor’s degree in marketing, public relations, or a related field
- Minimum of four years of experience in marketing, communications, or public relations
- Minimum of two years of experience in a corporate management role
- Extensive knowledge of web analytics (e.g. WebTrends and Google Analytics) and Google Adwords
- Ability to monitor multiple projects simultaneously
- Dynamic leadership skills
- Exceptional written and verbal communication skills
- Professional appearance and demeanor
Preferred Skills & Qualifications:
- Professional chartered marketer (CIM)
- Available to travel up to two weeks out of every month
ENSURE LEGAL COMPLIANCE
Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.
SET UP PAYROLL
Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.
We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.
ACQUIRE WORKERS' COMP INSURANCE
Workers’ compensation insurance provides financial and legal protection for your business and its employees.
Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.