A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.
1. COMPANY OVERVIEW
Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?
Some useful things to include here are:
- Core company values
- Mission statement
- Brief history of your organization
- Anticipated growth
- Business goals
2. JOB OVERVIEW
In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.
This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.
4. NECESSARY SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.
5. PREFERRED SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.
6. WORK ENVIRONMENT
Describe the environment in which the applicant would be spending most of their time. In this description, include information about:
- Company culture
- Pace of work
- Amount of collaborative vs. independent activity
- Who the employee will report to (or vice versa)
Below is our marketing manager job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.
Marketing Manager Job Description
We are currently searching for an innovative and experienced Marketing Manager to take our organization to the next level. We are looking to expand lead acquisition, market share, and overall bottom line performance. If you are a natural communicator with a passion for marketing and advertising, you could be who we are looking for.
- Designing, implementing, and tracking the effectiveness of marketing and advertising campaigns
- Creating unique and dynamic marketing strategies
- Researching and implementing the most impactful methods for reaching new customers and retaining existing ones
- Partnering with industry luminaries and related conglomerates to expand market shares and energize our customer base
- Proposing policy changes and business model adjustments in order to maximize marketing effectiveness and bottom line growth
- Generating market research for multiple demographic groups
Necessary Skills & Qualifications:
- Proven track record in marketing or advertising industry
- Strong interpersonal and communication skills
- Technical proficiency with the ability to operate across multiple digital platforms and social media networks
- Expertise in analyzing marketing and industry-specific trends
- Ability to manage and motivate teams of employees
- Experience in project management
- Ability to creatively problem solve and adjust to changes without undue maneuvering
- BA/BS in Marketing, Advertising, Business, Communications, or other related fields of study.
Preferred Skills & Qualifications:
- Ability to travel and work weekends
ENSURE LEGAL COMPLIANCE
Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.
SET UP PAYROLL
Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.
We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.
ACQUIRE WORKERS' COMP INSURANCE
Workers’ compensation insurance provides financial and legal protection for your business and its employees.
Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.