Public Relations Specialist Job Description

Finding qualified, reliable individuals to join your staff is an essential step in growing your business. We’re here to make the hiring process as easy as possible for you. In this guide, we’ll cover all of the following:


WHAT TO INCLUDE IN A JOB DESCRIPTION

A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.

1. COMPANY OVERVIEW

Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?

Some useful things to include here are:

  • Core company values
  • Mission statement
  • Brief history of your organization
  • Anticipated growth
  • Business goals

 

2. JOB OVERVIEW

In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.

3. RESPONSIBILITIES

This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.

4. NECESSARY SKILLS & QUALIFICATIONS

List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.

5. PREFERRED SKILLS & QUALIFICATIONS

List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.

6. WORK ENVIRONMENT

Describe the environment in which the applicant would be spending most of their time. In this description, include information about:

  • Company culture
  • Pace of work
  • Amount of collaborative vs. independent activity
  • Who the employee will report to (or vice versa)

Public Relations Specialist Job Description

Below is our public relations specialist job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.

Public Relations Specialist Job Description

Job Overview:

Our company is currently searching for a public relations specialist to be the face and voice of our organization. Ideally, the public relations specialist should work to cultivate an impeccable image and communicative bridge among our peers and customers. Candidates should be well spoken, able to communicate across multiple formats, and able to effectively convey the ethos and culture of our company.

Responsibilities:

  • Creating and maintaining communications and public relations on behalf of the company
  • Organizing press releases, live events, and seminars as well as any related community outreach
  • Communicating with peers and clients regularly
  • Presenting a positive, yet realistic, analysis of the company’s progress to stakeholders and vested interests
  • Creating, editing, and distributing company newsletters
  • Monitoring and creating business-related web content and social media posts
  • Fostering relationships with new clients and partners and maintaining strong ties with existing clients and partners
  • Analyzing the effectiveness of company advertising and outreach

Necessary Skills & Qualifications:

  • Tested and proven experience in the Public Relations field
  • Impeccable ability to communicate
  • Comfortable speaking to audiences of various sizes
  • Extensive knowledge of our company’s history, culture, and mission statement
  • Ability to effectively work in real time to explain and discern information to peers, clients, and the public
  • Technologically savvy and embedded in modern communicative techniques
  • An awareness of the company’s role in the consumer market and the ability to articulate company analysis reports
  • Excellent attention to detail
  • BA/MA in Communications, Marketing, Advertising, or related field

Preferred Skills & Qualifications:

  • Customer service or public speaking experience
  • Enthusiastic and high energy
  • Driven and loyal
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3 STEPS TO TAKE WHEN HIRING EMPLOYEES

ENSURE LEGAL COMPLIANCE

Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.

SET UP PAYROLL

Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.

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We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.

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ACQUIRE WORKERS' COMP INSURANCE

Workers’ compensation insurance provides financial and legal protection for your business and its employees.

Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.

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Find out how much the right insurance will cost you.

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