A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.
1. COMPANY OVERVIEW
Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?
Some useful things to include here are:
- Core company values
- Mission statement
- Brief history of your organization
- Anticipated growth
- Business goals
2. JOB OVERVIEW
In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.
This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.
4. NECESSARY SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.
5. PREFERRED SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.
6. WORK ENVIRONMENT
Describe the environment in which the applicant would be spending most of their time. In this description, include information about:
- Company culture
- Pace of work
- Amount of collaborative vs. independent activity
- Who the employee will report to (or vice versa)
Below is our sales consultant job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.
Sales Consultant Job Description
Our sales consultant is in charge of helping customers understand our products, promotions, and values. They’ll answer questions, make suggestions, and help customers feel confident in their final purchase. Our sales consultant should feel comfortable providing a mix of customer service and sales. They’re expected to learn a customer’s needs before pointing them toward the correct products. Our sales consultant may need to restock inventory, set meetings with retail associates, and make appointments with customers. They’re also expected to stay up-to-date with all new products and services.
- Engaging with customers in a sales environment
- Answering questions and determining customer needs
- Suggesting and selling products and services
- Setting appointments with customers to explain product details
- Working with retail associates to ensure consistent product knowledge
- Attending training sessions and reading relevant materials for product debuts
- Restocking and assembling inventory according to company protocol
- Generating new leads and referrals
- Researching new products and marketing trends
- Following up with clients to ensure satisfaction and maintain relationships
Necessary Skills & Qualifications:
- At least 1 year of experience in sales
- Proven success in meeting or exceeding quotas
- Strong customer service skills
- Excellent verbal communication
- High school diploma (or equivalent)
Preferred Skills & Qualifications:
- Bachelor’s degree in a business-related field
- Formal sales training certification
- Experience designing a successful outside sales campaign
ENSURE LEGAL COMPLIANCE
Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.
SET UP PAYROLL
Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.
We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.
ACQUIRE WORKERS' COMP INSURANCE
Workers’ compensation insurance provides financial and legal protection for your business and its employees.
Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.