BigCommerce vs. Wix: Best Business Website Builder Review

Both BigCommerce and Wix offer one key benefit: the ability to create a website from pre-made templates using simple drag-and-drop functionality. There are, however, a few key differences between the two platforms. Deciding which one is the better choice for your small business will depend largely on the needs of your company. To learn about how these two platforms stack up, read our in-depth comparison.

Our Pick: Wix

Review of Wix versus BigCommerce.

We recommend Wix for most small businesses. Affordable and easy to use, small business owners can create beautiful websites from customizable templates over the course of an afternoon — saving both time and money in the process. BigCommerce has a limited selection of templates with limited customizations. Larger companies will enjoy the wide range of expandable ecommerce features, but small business owners may be turned off by the extra expense included with these additional features.

Wix vs. BigCommerce: Ease of Use

One of the key areas most small business owners have to consider is the ease of use of their web builder. Chances are, you don’t have much experience with coding or website design. Finding a tool with intuitive features that don’t require you to learn a new skill or program will help you to build your small business website quickly and efficiently.

Ease of Use: Wix

Wix is far and away one of the simplest options available when it comes to building a website for your small business. It is an all-in-one website hosting service that allows you to create a custom domain, as well as design a customized website from pre-made templates using drag-and-drop functionality.

For beginners, it’s hard to go wrong with this platform. The website editor manages to be both flexible and intuitive, while still offering a wide enough range of features to enable you to fully customize your website while staying consistent with your branding and meeting the needs of your small business.

Ease of Use: BigCommerce

BigCommerce gets high marks from us in the ease-of-use department. Customers will choose from a few select themes for their template, then easily modify and customize these themes with an easy-to-use editor. Simply choose the element that you wish to add to your website, click and drag it to where you want it to appear, then drop the element and use the left-side menu to adjust its settings.

Setting up your online store is also easily done from your main control panel. Here, you can add and remove products, edit your currency, payment, shipping, tax and account settings, and more. Comprehensive analytics reports are also available with the simple click of a button.

Wix vs. BigCommerce: Templates and Themes

Creating a website that is functional isn’t the only factor to consider when searching for a website building platform — you want one that’s beautiful, too. When it comes to finding a platform with a wide selection of gorgeous pre-made templates, there’s a clear winner between these two options.

Templates and Themes: Wix

Wix has hundreds of gorgeously designed templates to choose from, each sorted by industry so you can find the perfect match for your small business. With Wix’s website building editor, you can easily customize your template to be consistent with your branding by editing and adding elements like text, images, apps, and more.

Review of Wix versus BigCommerce.

It is important to note that your template choice is final in Wix — you may continue to modify it as necessary to meet your needs, but you cannot change templates once you have chosen one for your website. With that in mind, make your selection carefully.

Templates and Themes: BigCommerce

By default, users will only have a few basic templates to choose from. When starting your website, you will automatically be matched with a template that can be modified using the Theme Style section of your site’s editing menu. The number of free templates you can choose from is limited to a very select handful of styles, each lacking variety.

Review of Wix versus BigCommerce.

While you can purchase dozens of additional templates from BigCommerce’s theme marketplace, these range from $112 to $225 at the time this article was written. Despite this relatively high additional cost, these templates still offer little variety over the ones that are already included for free. Many of these templates also appear a bit outdated.

Wix vs. BigCommerce: Apps and Plug-Ins

Wix and BigCommerce both offer hundreds of apps available through their respective in-house app marketplaces. With similar options to choose from, we have to call it a stalemate between these two platforms when it comes to apps and plug-ins.

Apps and Plug-Ins: Wix

Wix offers hundreds of apps to choose from to attach to your website — including industry-best marketing and financial tools that can be integrated with your website to promote your brand and attract business. Other apps include social media buttons, forms, and more. Many of these are free, while others require a monthly subscription. Though not as wide an app library as some website-building platforms, Wix still offers many powerful tools to help small business owners grow their brands.

Apps and Plug-Ins: BigCommerce

BigCommerce has hundreds of apps available through its app marketplace. These are sorted by category, which includes Accounting & Tax, Analytics & Reporting, Catalog & Order Management, Finance, Marketing, Merchandising, and more. BigCommerce offers a fair selection of apps, and a few are available free of charge. However, the majority of apps on the site require users to pay some additional cost — whether it’s a one-time fee or a subscription for a service.

Wix vs. BigCommerce: Ecommerce

Whether your business is big or small, you’ll probably want a website-building platform with a healthy range of ecommerce features. While both Wix and BigCommerce offer some form of ecommerce, one of these platforms clearly lives up to its name.

Ecommerce: Wix

To build an online store with Wix, you can subscribe to one of the platform’s Business & eCommerce options. Once you’re a member, you will have the ability to add inventory, take payments, create customer accounts and have access to a wide variety of other ecommerce tools. You will also have the ability to accept payments via third-party sources, including PayPal. Despite these options, Wix does have a few limitations in this department — read our Wix review for more information.

Ecommerce: BigCommerce

As the name suggests, BigCommerce does ecommerce beautifully. BigCommerce offers a wide range of ecommerce tools. Regardless of which tier you purchase, these include integrations with leading point of sale (POS) systems like Square and Clover and payment gateways like PayPal and Braintree, zero transaction fees, real-time shipping quotes, coupons and discounts, product ratings and reviews, and more.

Not only that, ecommerce options are expandable as you move up the platform’s pricing tiers, meaning BigCommerce can easily scale with your business model. Some of the features available with higher tiers include an abandoned cart saver, persistent cart, strategic account management, and the ability to sell up to $400,000 annually.

For larger companies, BigCommerce has a definite edge over Wix in the ecommerce department.

Wix vs. BigCommerce: Pricing

Small business owners will want to purchase a website building platform that balances pricing with features. While a wide range of advanced features is great, it doesn’t do you much good if you can’t afford it. It’s crucial to find a platform that will meet all of your needs without breaking the bank.

Pricing: Wix

Wix offers three pricing strategies — the first is Website, the second is Business & eCommerce and the third is Enterprise, which is priced by the quote and is primarily for customers looking for a more full-service option. Though the ecommerce plans provide all of the functions of the equivalent tier for website building, the reverse does not hold true.

Website Plans – Pricing and Features

Review of Wix versus BigCommerce.

Business & eCommerce Plans – Pricing and Features

Review of Wix versus BigCommerce.

Pricing: BigCommerce

BigCommerce offers a single pricing strategy with a wider range between lower and top tier price points. BigCommerce does offer a free 15-day trial, but this essentially only permits customers to sample the site’s features — you cannot publish your website until you purchase a premium plan. BigCommerce also includes an Enterprise plan with pricing available upon consultation.

Website Plans – Pricing and Features

Review of Wix versus BigCommerce.

Wix Pros and Cons


  • Simple, drag-and-drop technology
  • Affordable pricing
  • Free version available
  • Hundreds of beautifully designed, fully customizable templates
  • Ecommerce plans are available for small business owners


  • Ecommerce plans may be limited for larger companies
  • Would benefit from a more extensive app library

BigCommerce Pros and Cons


  • Simple, drag-and-drop functionality
  • Expansive ecommerce tools available
  • Plans with expandable features to scale with your business model
  • The Standard plan strikes a good balance between price and features
  • Advanced analytics, SEO, and marketing tools


  • Higher tier plans are cost-prohibitive for most small businesses
  • Could use a more extensive app selection
  • Template selection is very basic

The Bottom Line: Wix vs. BigCommerce

While BigCommerce is fantastic for large companies looking for a scalable platform, it doesn’t quite meet the needs of small business owners. If you’re looking to easily create a website from beautifully designed templates without spending a fortune — while also taking advantage of a few helpful ecommerce features — Wix is the clear winner.

Are you ready to build a Wix website for your business? Read our how-to guide and start building your Wix website today! If you decide to build your website with BigCommerce, check out our step-by-step guide to create a BigCommerce website for your small businesses.

If you’re still on the fence about these two website builders, read our in-depth Wix review and BigCommerce Review for a full assessment of each platform.

Additional Resources