Jimdo vs. Wix
A key factor influencing which website building platform busy small business owners choose is the ease of use.
If you’re looking for a platform that will let you create a website for your small business quickly and without having to spend hours learning a new program, keep reading to see how these two options stack up.
Ready to begin building your business site? Make sure it has everything it needs by reading our How to Build a Website guide.
Ease of Use
Wix practically defines simplicity when it comes to website-building platforms. With a responsive website building editor, you can easily customize a template to meet the needs of your small business without taking a single coding class or even having to watch a tutorial. This makes Wix the perfect software for complete beginners and those without prior web design experience.
With drag-and-drop functionality, adding, placing, and removing elements is literally as simple as the click of a button. The intuitive layout makes all of the site’s features ultra-accessible, preventing users from getting overwhelmed while navigating their website’s editing tools.
One potential drawback is the inability to change your template once you’ve made a selection. This can add time and effort to creating your website if you choose a template that isn’t suited for your brand, so choose wisely. Although it’s true that a tutorial isn’t required, you may still benefit from perusing our How to Make a Wix Website and How to Use Wix articles— our step-by-step guides on all of the platform’s features.
Wix offers three pricing strategies— the first is Website, the second is Business & eCommerce and the third is Enterprise, which is priced by the quote and is primarily for customers looking for a more full-service option. Though the ecommerce plans provide all of the functions of the equivalent tier for website building, the reverse does not hold true.
Wix Website Plans
Wix Business & Ecommerce Plans
- Simple, drag-and-drop technology
- Affordable pricing
- Free version available
- Hundreds of beautifully designed, fully customizable templates
- Ecommerce plans available for small business owners
- Ecommerce plans may be limited for larger companies
- Would benefit from a more extensive app library
Wix offers three ecommerce plans including Business Basic, Business Unlimited, and Business VIP. There are a couple of handy features available with the Business Basic plan, like the ability to take payments in-house or through third-party gateways, unlimited products, and abandoned cart recovery for those in retail. Wix also has online booking and ticket and event management for service-based professionals.
These features are expanded with the Business Unlimited and Business VIP plans to include integrations with third-party marketplaces, subscriptions, advanced shipping, and more. But, as far as ecommerce goes, the Business Basic plan has a lot to offer at an affordable price point.
Templates and Themes
There is no denying that Wix’s pre-made templates are beautiful— and there are hundreds to choose from, conveniently sorted by industry. Using the site’s editing tool, you can easily modify these templates using a wide range of features so they are consistent with your company’s image and branding.
It is important to note that your template choice is final in Wix— you may continue to modify it as necessary to meet your needs, but you cannot change templates once you have chosen one for your website. With that in mind, make your selection carefully.
Apps and Plugins
Wix offers hundreds of apps to choose from to attach to your website— including industry-best marketing and financial tools that can be integrated with your website to promote your brand and attract business. Other apps include social media buttons, forms, and more. Many of these are free, while others require a monthly subscription. Though not as wide an app library as some website-building platforms, Wix still offers many powerful tools to help small business owners grow their brands.
Ease of Use
Like Wix, the Jimdo website builder mostly relies on drag-and-drop functionality to create your website. There is no coding required and users do not need prior experience in website design to build a functional site in an afternoon. Users are also given two options when signing up for Jimdo— they can use the AI website designer to build their site in three minutes, or they can build their site from the ground up using the original Jimdo website builder.
Some users complain that Jimdo is restrictive when it comes to adjusting elements. It can often feel like it’s difficult to break away from the pre-made template to fully customize your website so that it’s consistent with your company’s branding.
The Jimdo website builder is extremely affordable compared with other website builders on the market. There are two pricing strategies available. The first is Website, the second is Online Store.
Website plans include Start, Grow, and Play, which is available with limited features free of charge. Online store plans include Basic and Business. Whichever option you choose, you certainly won’t be breaking the bank. Jimdo provides unbeatable pricing — learn more by reading our Jimdo Pricing and Plans guide.
Website Plans – Pricing and Features
Business & Ecommerce Plans – Pricing and Features
- Simple, drag-and-drop technology
- Affordable website design plans
- A free plan is available
- Ultra-affordable ecommerce plan
- Site speed is quick
- Essentially zero apps and plugins
- Limited ability to customize templates
- Templates are not as attractive as other platforms
Although Jimdo does offer ecommerce features, these are limited compared with other platforms. Ecommerce for Jimdo is primarily designed for smaller stores doing limited business online. Users can take payments via third-party sources like PayPal and Stripe, but can only list five products on the site’s free plan. Unlimited products are available through the fuller-service Business plan, and those working on a tight budget may find this to be an attractive option.
Templates and Themes
The Jimdo website builder has around 100 pre-made templates for users to choose from. These are sorted by industry and include templates that are appropriate for businesses across almost every sector. What’s missing here is the “wow” factor. Jimdo templates look professional but are not as beautifully designed as some other website-building platforms— including Wix.
They are also not nearly as customizable as the templates available with the Wix website builder. This can be fine for users who don’t mind working with a more “cookie-cutter” look and can actually be a boon for those looking to keep the process ultra simple. For users who are looking for a wide array of customization options to match their website to their branding, Jimdo may prove a little disappointing in this department.
Apps and Plugins
Like other ultra-affordable website hosting platforms, such as Zyro, Jimdo lacks apps and plugins. In fact, there are essentially zero apps, plugins, and third-party integrations available on Jimdo. There is also a dearth of social media buttons, making it difficult for users to integrate with offsite content of any kind. Aside from the ability to add videos from YouTube and Vimeo, your options in this department are nil.
Our Pick for Best Website Builder: Wix
Wix is the clear winner. As an industry veteran, Wix has perfected its craft of delivering high-quality templates that balance well with a competitive pricing structure.
Though Jimdo is able to outcompete Wix in the pricing category, the trade-offs in the features department make this a losing proposition. Those looking for bare-bones features, such as users looking to build a portfolio with the Jimdo website builder, may find this website an attractive option because of its price tag. Yet even these users will undoubtedly be frustrated by an inability to integrate with social media platforms.
Get Started Building With Wix
We think Wix has quite a bit to offer most business owners looking to build a professional website. See what Wix can do for you, get started for free by clicking the button below.