Jimdo vs. Wix: Best Business Website Builder Review

Looking for a website building platform and trying to decide between Jimdo and Wix? Look no further. In this side-by-side review, we will break down some of the key offerings available through both platforms, as well as each platform’s pricing strategy so that you can make the right choice for your small business. Building a website for your small business doesn’t have to be hard— read on for more information!

Our Pick for Best Website Builder: Wix

Wix versus Jimdo review.

The clear winner here is Wix. The Jimdo website builder does offer users extremely affordable options, and includes a free plan that isn’t half bad. What Jimdo lacks is the beautifully designed templates that Wix brings to the table, as well as the ability to easily customize those templates and integrate with marketing tools, finance tools and social media platforms. There are, in fact, essentially zero integrations available— compared with the hundreds of options available in the Wix app library.

Both platforms are easy to use, and users looking for an unbeatable price may still find Jimdo to be an attractive option if they are willing to sacrifice customization.

Jimdo vs. Wix: Ease of Use

Most small business owners are looking to save themselves the hassle associated with learning an open-source, content management system (CMS), as well as the cost of hiring a professional to design their website. This makes easy-to-use website building platforms such as Wix and Jimdo an attractive option— but which is the better option? Let’s find out.

Ease of Use: Wix

Wix is a one-stop shop for most of your website building needs. The platform provides simple, drag-and-drop functionality to customize a range of beautifully designed templates. The Wix website builder also offers domain name and website hosting services, as well as a range of ecommerce services— all of which are easy to setup and maintain.

The site’s template editing software is fairly straightforward and easy to use, and users can toggle back and forth between desktop and mobile editing with the click of a button. Adding and removing elements is easy, and moving these elements is smooth due to responsive programming.

Some users will feel limited by the site’s 100-page limit. Furthermore, many users are disappointed to discover that once they have selected a template, this option cannot be changed. This can create extra hours of work spent customizing your template because you chose the wrong one to begin with and are unable to alter that selection.

Ease of Use: Jimdo

Like Wix, the Jimdo website builder mostly relies on drag-and-drop functionality to create your website. There is no coding required and users do not need prior experience in website design to build a functional site in an afternoon. Users are also given two options when signing up for Jimdo— they can use the AI website designer to build their site in three minutes, or they can build their site from the ground up using the original Jimdo website builder.

Some users complain that Jimdo is restrictive when it comes to adjusting elements. It can often feel like it’s difficult to break away from the pre-made template to fully customize your website so that it’s consistent with your company’s branding.

Jimdo vs. Wix: Templates and Themes

The templates and themes you work with are integral to optimizing your website’s structure. They also play a role in supporting your website’s purpose, which is to remain consistent with your company’s branding and promote your business on the digital market. Wix and Jimdo both offer a variety of templates to choose from, but they are not both created equally.

Templates and Themes: Wix

Wix is known for having hundreds of the most beautifully designed templates available on any website building platform. Templates are sorted by industry, so users can easily browse to find one that will fit their business model and their company’s branding. Users are also given the option of fully customizing content within the template— including text, color, and images— to create a look that’s tailored to their image.

Wix versus Jimdo review.

A noticeable issue is the ability to create a cohesive mobile website. Some of the website’s desktop-only features are difficult to hide, and customers often complain that Wix websites can be glitchy when viewed on mobile. These issues can be remedied, but it requires putting an extra dose of effort into editing your mobile site to ensure the final product displays optimally on every device.

Templates and Themes: Jimdo

The Jimdo website builder has around 100 pre-made templates for users to choose from. These are sorted by industry and include templates that are appropriate for businesses across almost every sector. What’s missing here is the “wow” factor. Jimdo templates look professional but are not as beautifully designed as some other website-building platforms— including Wix.

Wix versus Jimdo review.

They are also not nearly as customizable as the templates available with the Wix website builder. This can be fine for users who don’t mind working with a more “cookie-cutter” look and can actually be a boon for those looking to keep the process ultra simple. For users who are looking for a wide array of customization options to match their website to their branding, Jimdo may prove a little disappointing in this department.

Jimdo vs. Wix: Apps and Plug-Ins

Wix offers users the ability to attach a variety of third-party apps to their websites. These provide additional features to visitors and create a more integrated experience. The Jimdo website builder struggles to keep up with the competition in this area.

Apps and Plug-Ins: Wix

Wix websites include plenty of apps— literally hundreds— to choose from that you can attach to your website. These include marketing and financial tools that integrate with your website to promote your brand and improve user experience. The Wix website builder also includes social media buttons to integrate your website with your social media platforms. Though there are many free options to choose from, some of these will require the purchase of a monthly subscription at an additional cost.

Apps and Plug-Ins: Jimdo

Like other ultra-affordable website hosting platforms, such as ZyroⓇ, Jimdo lacks apps and plug-ins. In fact, there are essentially zero apps, plug-ins, and third-party integrations available on Jimdo. There is also a dearth of social media buttons, making it difficult for users to integrate with offsite content of any kind. Aside from the ability to add videos from YouTube™  and Vimeo, your options in this department are nil.

Jimdo vs. Wix: Ecommerce

Many small businesses will search for a website-building platform that can support some degree of ecommerce functionality. Both Wix and Jimdo have ecommerce options, with a few key differences in features.

Ecommerce: Wix

If you would like to use Wix to build your online store, you will have to subscribe to one of the platform’s Business & Ecommerce plans. As a member of one of these plans, you’ll have the ability to add inventory, take payments, create accounts for customers, as well as gain access to a wide variety of other ecommerce tools. You will also be able to take payments via third-party sources like PayPal®. Despite these options, the Wix website builder does have a few limitations in this department— read our Wix review for more information.

Ecommerce: Jimdo

Although Jimdo does offer ecommerce features, these are limited compared with other platforms. Ecommerce for Jimdo is primarily designed for smaller stores doing limited business online. Users can take payments via third-party sources like PayPal and Stripe™, but can only list five products on the site’s free plan. Unlimited products are available through the fuller-service Business plan, and those working on a tight budget may find this to be an attractive option.

Jimdo vs. Wix: Pricing

Both Wix and Jimdo are affordable platforms that can fit into modest budgets. The Jimdo website builder has a slight edge in this department, offering some of the most affordable website building and ecommerce plans on the market. The more limited features may be a trade-off some users will willingly make.

Pricing: Wix

Wix pricing is divided into three tiers— the first is Website Building, the second is Business & Ecommerce and the third is Enterprise, which is priced by the quote and is primarily for customers looking for a more full-service option. Though the ecommerce plans provide all of the functions of the equivalent tier for website building, the reverse does not hold true.

Website Plans – Pricing and Features

Wix versus Jimdo review.

Business & Ecommerce Plans – Pricing and Features

Wix versus Jimdo review.

Pricing: Jimdo

The Jimdo website builder is extremely affordable compared with other website builders on the market. There are two pricing strategies available. The first is Website, the second is Online Store. Website plans include Play, which is available with limited features free of charge, Start and Grow. Online store plans include Basic and Business. Whichever option you choose, you certainly won’t be breaking the bank. Jimdo provides unbeatable pricing.

Website Plans – Pricing and Features

Wix versus Jimdo review.

Business & Ecommerce Plans – Pricing and Features

Wix versus Jimdo review.

Wix Pros and Cons


  • Simple, drag-and-drop technology
  • Affordable pricing
  • Free version available
  • Hundreds of beautifully designed, fully customizable templates
  • Ecommerce plans are available for small business owners


  • Ecommerce plans may be limited for larger companies
  • Would benefit from a more extensive app library

Jimdo Pros and Cons


  • Simple, drag-and-drop technology
  • Affordable website design plans
  • A free plan is available
  • Ultra-affordable ecommerce plan
  • Site speed is quick


  • Essentially zero apps and plug-ins
  • Limited ability to customize templates
  • Templates are not as attractive as other platforms

The Bottom Line: Jimdo vs. Wix

The conclusion at the beginning of this article stands: Wix is the clear winner. As an industry veteran, Wix has perfected its craft of delivering high-quality templates that balance well with a competitive pricing structure. 

Though Jimdo is able to outcompete Wix in the pricing category, the trade-offs in the features department make this a losing proposition. Those looking for bare-bones features, such as users looking to build a portfolio with the Jimdo website builder, may find this website an attractive option because of its price tag. Yet even these users will undoubtedly be frustrated by an inability to integrate with social media platforms.

Manage and grow your business with ease using Wix. Get started for free and upgrade to the plan of your choice when you’re ready.

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