Wix vs. Pagecloud
A key factor influencing which website building platform busy small business owners choose is the ease of use.
If you’re looking for a platform that will let you create a website for your small business quickly and without having to spend hours learning a new program, keep reading to see how these two options stack up.
Ease of Use
Wix practically defines simplicity when it comes to website-building platforms. With a responsive website building editor, you can easily customize a template to meet the needs of your small business without taking a single coding class or even having to watch a tutorial. This makes Wix the perfect software for complete beginners and those without prior web design experience.
With drag-and-drop functionality, adding, placing, and removing elements is literally as simple as the click of a button. The intuitive layout makes all of the site’s features ultra-accessible, preventing users from getting overwhelmed while navigating their website’s editing tools.
One potential drawback is the inability to change your template once you’ve made a selection. This can add time and effort to creating your website if you choose a template that isn’t suited for your brand, so choose wisely. Although it’s true that a tutorial isn’t required, you may still benefit from perusing our How to Make a Wix Website and How to Use Wix articles— our step-by-step guides on all of the platform’s features.
Wix offers three pricing strategies— the first is Website, the second is Business & eCommerce and the third is Enterprise, which is priced by the quote and is primarily for customers looking for a more full-service option. Though the ecommerce plans provide all of the functions of the equivalent tier for website building, the reverse does not hold true.
- Simple, drag-and-drop technology
- Affordable pricing
- Free version available
- Hundreds of beautifully designed, fully customizable templates
- Ecommerce plans available for small business owners
- Ecommerce plans may be limited for larger companies
- Would benefit from a more extensive app library
Wix offers three ecommerce plans including Business Basic, Business Unlimited, and Business VIP. There are a couple of handy features available with the Business Basic plan, like the ability to take payments in-house or through third-party gateways, unlimited products, and abandoned cart recovery for those in retail. Wix also has online booking and ticket and event management for service-based professionals.
These features are expanded with the Business Unlimited and Business VIP plans to include integrations with third-party marketplaces, subscriptions, advanced shipping, and more. But, as far as ecommerce goes, the Business Basic plan has a lot to offer at an affordable price point.
Templates and Themes
There is no denying that Wix’s pre-made templates are beautiful— and there are hundreds to choose from, conveniently sorted by industry. Using the site’s editing tool, you can easily modify these templates using a wide range of features so they are consistent with your company’s image and branding.
It is important to note that your template choice is final in Wix— you may continue to modify it as necessary to meet your needs, but you cannot change templates once you have chosen one for your website. With that in mind, make your selection carefully.
Apps and Plugins
Wix offers hundreds of apps to choose from to attach to your website— including industry-best marketing and financial tools that can be integrated with your website to promote your brand and attract business. Other apps include social media buttons, forms, and more. Many of these are free, while others require a monthly subscription. Though not as wide an app library as some website-building platforms, Wix still offers many powerful tools to help small business owners grow their brands.
Ease of Use
Pagecloud is an easy-to-use website builder that utilizes drag-and-drop functionality to allow users to create a website from pre-made templates. This platform effectively strikes a balance between offering a range of editing tools to allow you to fully customize your website, while still maintaining enough simplicity so beginners will not get overwhelmed.
While no website builder can offer the degree of customizations that a content management system (CMS) like WordPress can, many large companies have demonstrated that Pagecloud can be used to create a website that is beautifully matched with their brand personalities. To see some of these websites, read our article on Beautiful Pagecloud Website Examples.
Pagecloud has a dual pricing strategy— the first plan only includes website building capabilities. The second includes ecommerce. Each offers three tiers and all ecommerce plans come with all of the features of the equivalent website-building tier. Website-building plans include Small Business, Business, and Pro. Ecommerce plans include Starter, Advanced, and Unlimited.
- High marks for ease of use
- Beautifully designed templates
- A fairly wide range of ecommerce features
- The Small Business plan is a fairly affordable option
- Somewhat limited template selection
- No free plan is available
Pagecloud offers three tiers of ecommerce plans, allowing users to expand as their business grows. The Advanced plan will provide most business owners with all of the features they will need, including the ability to add up to 2,500 products, email integrations, integrations with third-party vendors like Amazon and eBay, product filtering, discounts and coupons, and more.
Smaller business owners in need of fewer features may be satisfied with the Starter plan, which lacks most of the aforementioned features, but still allows users to add up to 100 products and take payments in-house and using third-party payment gateways like PayPal.
Templates and Themes
Pagecloud templates are undoubtedly beautiful and allow users to create a modern website for their small businesses. While these templates are easily customized to suit the needs of your small business and sorted by industry, Pagecloud trails behind Wix in the number of templates to choose from at the time this article is being written. That being said, the platform’s template roster is continually growing, with new templates being added on a fairly regular basis.
Apps and Plugins
Pagecloud easily allows users to integrate their website with a wide variety of commonly used apps. These include analytics, chat, forms, donations, social media, events, music, podcasts, and more. Many of these can be accessed for free directly from the platform’s responsive editing tool, and can easily be dragged and dropped wherever you would like them on your page.
Our Pick for Best Website Builder: Wix
Although it’s a close call, we put our money on Wix as the best website building platform for small businesses.
Pagecloud offers a lot of excellent features, but has a somewhat more limited app and template selection and comes at a slightly higher price point. This makes Wix the superior and slightly more affordable option between these two programs.
Get Started Building With Wix
We think Wix has quite a bit to offer most business owners looking to build a professional website. See what Wix can do for you, get started for free by clicking the button below.