Webflow Vs. WordPress: 2021 Website Comparison And Review

A small business’s website is its digital face to the world. With the rapid increase in ecommerce and online comparison between products, services, and companies, a potential customer’s interactions with your website are crucial.

It is essential that you find a CMS (Content Management System) that provides all the features and functionalities your small business needs in a website at an affordable price. And, unless you happen to have an IT degree, you probably want a user-friendly hosting site to build and maintain your business site easily.

This article will compare and contrast two popular choices for website hosting: Webflow vs. WordPress. It will examine Webflow vs. WordPress’s features and capabilities, pros and cons, and pricing, then conclude which website builder comes out on top.


Our Pick for Best Website Builder: WordPress

While the Webflow website builder is a worthy competitor, WordPress edges it out in several of the categories we examine in this review. 

With its intuitive interface, nearly endless plugin possibilities, and price tag of $0, WordPress is a logical choice for any small business looking to create an impactful online presence.

Webflow Overview

Webflow’s website builder offers a wide range of customizability in creating websites. Its design dashboard uses drag-and-drop functionality, making it easy to add and move elements as you build your site.

Webflow boasts over 45,000 paid users and over 4 million visitors every month, raking in over $20 million in recurring revenue each year. It hosts 0.3% of all websites in existence. The company is based in San Francisco, CA.

WordPress Overview

WordPress is a free, open-source website hosting and creation platform. WordPress sites are compatible with countless plugins, making their functionality virtually limitless.

WordPress is one of the most widely used web hosting companies in the world. With over 64 million websites, a whopping 41% of the world’s websites are hosted by WordPress. An estimated 400 million people visit WordPress sites each month.

Webflow vs WordPress: Ease of Use

Most small business owners have little experiencing designing and launching websites. Therefore, one of the most important aspects to consider when choosing a website builder is how user-friendly the platform is.

Webflow Ease of Use

Webflow features drag-and-drop functionality, which makes it easy to choose the elements you want to add to your page and put them in place.

Webflow vs Wordpress.

At the same time, the Webflow dashboard seems to be designed with professional developers in mind. There’s a fairly steep learning curve involved, especially since templates are completely customizable.

It’s great to have so many options for every single element of your website, but every option further complicates the creation dashboard.

WordPress Ease of Use

This is one area in which WordPress really shines. The WordPress Block Editor (creation dashboard) is highly intuitive. Even a complete website-creation novice should find it easy to navigate.

Webflow vs Wordpress.

Because WordPress themes are not quite as customizable as Webflow templates, there are not quite as few options to wade through in order to figure out how you want your site to look.

Ease of Use Winner: Wordpress

The WordPress Block Editor is the clear winner here.

Webflow vs WordPress: Templates and Themes

Everything starts with the template or theme you choose for your website. While the template can be customized to varying degrees on both Webflow and WordPress, the general outline of the template/theme you choose sets the basic parameters.

Webflow Templates

Webflow offers a wide variety of gorgeous, eye-catching templates that serve as a foundation for an effective small business website.

Webflow vs Wordpress.

Webflow organizes its template selections by type of business, making it easy to find the one that will work best for your needs.

Webflow templates are also highly customizable. You can change virtually any aspect of the template you choose, so you never feel locked into any aspects once you’ve made your choice.

WordPress Themes

WordPress also offers a variety of themes to provide structure for your website. Themes are searchable by keywords and occupation, so you can conduct a search to find the type of site you’re interested in making.

Webflow vs Wordpress.

While WordPress offers plenty of attractive themes, they are not quite as customizable as those on Webflow. Many aspects can be adjusted, and you can always add more pages, but the general layout of the template you choose is basically locked in place.

Templates and Themes Winner: Webflow

Because of the flexibility and customizability of its templates, Webflow takes the gold in this category.

Webflow vs WordPress: Apps and Plugins

Apps and plugins add extra functionalities to your website. Thousands of programs exist that can alter the way your page appears and what it can do.

Webflow Apps and Plugins

Webflow integrates with Zapier™, which provides access to lots of apps. Zapier downloads can do everything from scheduling to translation to SEO boosting.

Webflow vs Wordpress.

Using apps through Zapier also keeps the coding cleaner than apps drawn from some other sources.

WordPress Apps and Plugins

WordPress has a virtually unlimited capacity for apps and plugins. Any function you can think of, there’s a WordPress app for that.

Webflow vs Wordpress.

WordPress also offers an array of plugins designed to boost SEO, making it one of the best choices available for SEO maximization.

While the seemingly endless list of apps and plugins you can use on WordPress is impressive, incorporating them runs the risk of significantly complicating your page’s coding, which in turn can slow down loading time for your page when visitors pull it up.

Apps and Plugins Winner: Wordpress

While you’ll need to be mindful of the coding complexity plugins can create on your site, the sheer volume of available plugins for WordPress is hard to beat.

Webflow vs WordPress: Ecommerce

Many small businesses want to sell products through an online store. If your company plans to make sales on the internet, you want to look carefully at the ecommerce offerings of a web-hosting platform before you sign up.

Webflow Ecommerce

Webflow also offers three ecommerce plans. All of these plans include the following features:

Design:

  • Custom checkout
  • Custom shopping cart
  • Custom product fields
  • Email customization
  • Integrated CMS for blogs

Payments:

  • Stripe Power Payments
  • Automatic tax calculation
  • Apple Pay and web payments
  • PayPal support

Marketing:

  • Facebook and Instagram integration
  • Google Shopping integration
  • Google Analytics integration
  • MailChimp integration
  • Custom code

Management:

  • Manual shipping rules configuration
Ecommerce Plans Standard Plus Advanced
Price $29 per month annually ($42 if paid monthly) $74 per month annually ($84 if paid monthly) $212 per month annually ($235 if paid monthly)
Items 500 1,000 3,000
Includes All other features from CMS Plan All other features from Business Plan All other features from Business Plan
Unbranded  
Emails      
Transaction Fee 2% 0% 0%
Staff Accounts 3 10 15
Yearly Sales Volume $50,000 $200,000 Unlimited

One advantage of Webflow’s ecommerce plans is that you can create an online store that matches the aesthetics of the rest of your website.

WordPress Ecommerce

WordPress offers several ecommerce plugins, the most popular of which is WooCommerce, a free program which currently runs 28% of all online stores on the internet.

Webflow vs Wordpress.

Most of the ecommerce plugins available through WordPress, including WooCommerce, are highly customizable, so you can create an online store with exactly the features and appearance you want.

Ecommerce Winner: WordPress

Considering the cost and limitations of Webflow’s ecommerce plans, the free, completely customizable options WordPress offers are highly appealing.

Webflow vs WordPress: Pricing

Pricing is one of the most important aspects to consider before you choose a website hosting platform for your small business. It’s imperative to make sure that you build your site on a platform that fits your budget.

Webflow Pricing

Webflow offers a few pricing tiers. The available features increase with each higher pricing level.

All Webflow site plans include a custom domain, 100 pages, backups and versioning, rapid page loading, password protection, SSL and built-in security, advanced SEO controls, and immediate scaling.

Site Plans Basic Plan CMS Plan Business Plan
Price $12 per month annually ($15 if paid monthly) $16 per month annually ($20 if paid monthly) $36 per month annually ($45 if paid monthly)
Monthly Visits 25,000 100,000 500,000
Collection Items 0 2,000 10,000
Form Submissions 100/month 1,000/month 2,000/month
Form File Upload    
CDN ✔ Global
CDN Bandwidth 50 GB 200 GB 400 GB
API Requests per minute   60 120
Content Editors   3 10
Site Search  
Enterprise Support and Uptime SLAs    
Custom SSL Certificates    
Training and Onboarding    
Custom Billing and MSA    

WordPress Pricing

As mentioned above, WordPress is a free platform. However, there are still costs involved in creating, publishing, and maintaining a WordPress site.

First , you will need to purchase a domain name, which is generally around $15 a year.

You will also need to pay for hosting, the cost of which varies depending on which platform you choose. Generally, you can expect to spend a minimum of $8 a month for website hosting.

Any premium themes, plugins, or other third-party services will add to your monthly costs.

Pricing Winner: WordPress

Even with the costs of purchasing your own domain name and web hosting service, WordPress is potentially much more affordable than a Webflow website, assuming you don’t go overboard with premium themes and add-ons.

Webflow vs WordPress: Pros and Cons

Webflow Pros And Cons

Pros:

  • Fully customizable templates
  • Drag-and-drop elements
  • Quickly view the website as it appears on a desktop, tablet, mobile phone landscape, or mobile phone portrait
  • All updates and maintenance included with plans

Cons:

  • Design interface may be too complicated for first-time page designers
  • Pricier than some Webflow alternatives
  • Some users find customer service to be lacking

WordPress Pros And Cons

Pros:

  • Extremely user-friendly interface
  • Hundreds of plugin options
  • One of the best SEO-boosting options available
  • Affordable
  • Dozens of highly responsive themes

Cons:

  • Requires regular updates and maintenance
  • Some increased vulnerability to hackers due to open-source nature
  • Some themes may load slowly

The Bottom Line

So, in the battle of Webflow vs. WordPress, who is the victor?

While each platform has its advantages and disadvantages, as you can see by the above WordPress review, WordPress edges out the competition.

From its limitless customization through plugins to its ultra-accessible interface to its SEO-boosting capabilities, WordPress offers all the best features you could have with a Webflow website at a much more reasonable price. The ecommerce potential of WordPress especially outshines the Webflow ecommerce plans when it comes to value.

The portability of WordPress content is also a key factor. With WordPress, you are not locked into a specific platform. If you decide to move your website elsewhere, you don’t have to start from scratch.

With all of these features at such a reasonable price, it’s no wonder that WordPress is one of the most widely used platforms in the world.

Webflow vs Wordpress.

Final Thoughts and Resources

If you plan to start a new business, here are some additional resources you may find helpful:  

For more information on how to make a website with WordPress, check out this article.

Additional Resources