Our Pick for Best Website Builder: WordPress
While the Webflow website builder is a worthy competitor, WordPress edges it out in several of the categories we examine in this review.
With its intuitive interface, nearly endless plugin possibilities, and price tag of $0, WordPress is a logical choice for any small business looking to create an impactful online presence.
Webflow’s website builder offers a wide range of customizability in creating websites. Its design dashboard uses drag-and-drop functionality, making it easy to add and move elements as you build your site.
Webflow boasts over 45,000 paid users and over 4 million visitors every month, raking in over $20 million in recurring revenue each year. It hosts 0.3% of all websites in existence. The company is based in San Francisco, CA.
WordPress is a free, open-source website hosting and creation platform. WordPress sites are compatible with countless plugins, making their functionality virtually limitless.
WordPress is one of the most widely used web hosting companies in the world. With over 64 million websites, a whopping 41% of the world’s websites are hosted by WordPress. An estimated 400 million people visit WordPress sites each month.
Webflow vs WordPress: Ease of Use
Most small business owners have little experiencing designing and launching websites. Therefore, one of the most important aspects to consider when choosing a website builder is how user-friendly the platform is.
Webflow Ease of Use
Webflow features drag-and-drop functionality, which makes it easy to choose the elements you want to add to your page and put them in place.
At the same time, the Webflow dashboard seems to be designed with professional developers in mind. There’s a fairly steep learning curve involved, especially since templates are completely customizable.
It’s great to have so many options for every single element of your website, but every option further complicates the creation dashboard.
WordPress Ease of Use
This is one area in which WordPress really shines. The WordPress Block Editor (creation dashboard) is highly intuitive. Even a complete website-creation novice should find it easy to navigate.
Because WordPress themes are not quite as customizable as Webflow templates, there are not quite as few options to wade through in order to figure out how you want your site to look.
Ease of Use Winner: Wordpress
The WordPress Block Editor is the clear winner here.
Webflow vs WordPress: Templates and Themes
Everything starts with the template or theme you choose for your website. While the template can be customized to varying degrees on both Webflow and WordPress, the general outline of the template/theme you choose sets the basic parameters.
Webflow offers a wide variety of gorgeous, eye-catching templates that serve as a foundation for an effective small business website.
Webflow organizes its template selections by type of business, making it easy to find the one that will work best for your needs.
Webflow templates are also highly customizable. You can change virtually any aspect of the template you choose, so you never feel locked into any aspects once you’ve made your choice.
WordPress also offers a variety of themes to provide structure for your website. Themes are searchable by keywords and occupation, so you can conduct a search to find the type of site you’re interested in making.
While WordPress offers plenty of attractive themes, they are not quite as customizable as those on Webflow. Many aspects can be adjusted, and you can always add more pages, but the general layout of the template you choose is basically locked in place.
Templates and Themes Winner: Webflow
Because of the flexibility and customizability of its templates, Webflow takes the gold in this category.
Webflow vs WordPress: Apps and Plugins
Apps and plugins add extra functionalities to your website. Thousands of programs exist that can alter the way your page appears and what it can do.
Webflow Apps and Plugins
Webflow integrates with Zapier™, which provides access to lots of apps. Zapier downloads can do everything from scheduling to translation to SEO boosting.
Using apps through Zapier also keeps the coding cleaner than apps drawn from some other sources.
WordPress Apps and Plugins
WordPress has a virtually unlimited capacity for apps and plugins. Any function you can think of, there’s a WordPress app for that.
WordPress also offers an array of plugins designed to boost SEO, making it one of the best choices available for SEO maximization.
While the seemingly endless list of apps and plugins you can use on WordPress is impressive, incorporating them runs the risk of significantly complicating your page’s coding, which in turn can slow down loading time for your page when visitors pull it up.
Apps and Plugins Winner: Wordpress
While you’ll need to be mindful of the coding complexity plugins can create on your site, the sheer volume of available plugins for WordPress is hard to beat.
Webflow vs WordPress: Ecommerce
Many small businesses want to sell products through an online store. If your company plans to make sales on the internet, you want to look carefully at the ecommerce offerings of a web-hosting platform before you sign up.
Webflow also offers three ecommerce plans. All of these plans include the following features:
- Custom checkout
- Custom shopping cart
- Custom product fields
- Email customization
- Integrated CMS for blogs
- Stripe Power Payments
- Automatic tax calculation
- Apple Pay and web payments
- PayPal support
- Facebook and Instagram integration
- Google Shopping integration
- Google Analytics integration
- MailChimp integration
- Custom code
- Manual shipping rules configuration
|Price||$29 per month annually ($42 if paid monthly)||$74 per month annually ($84 if paid monthly)||$212 per month annually ($235 if paid monthly)|
|Includes||All other features from CMS Plan||All other features from Business Plan||All other features from Business Plan|
|Yearly Sales Volume||$50,000||$200,000||Unlimited|
One advantage of Webflow’s ecommerce plans is that you can create an online store that matches the aesthetics of the rest of your website.
WordPress offers several ecommerce plugins, the most popular of which is WooCommerce, a free program which currently runs 28% of all online stores on the internet.
Most of the ecommerce plugins available through WordPress, including WooCommerce, are highly customizable, so you can create an online store with exactly the features and appearance you want.
Ecommerce Winner: WordPress
Considering the cost and limitations of Webflow’s ecommerce plans, the free, completely customizable options WordPress offers are highly appealing.
Webflow vs WordPress: Pricing
Pricing is one of the most important aspects to consider before you choose a website hosting platform for your small business. It’s imperative to make sure that you build your site on a platform that fits your budget.
Webflow offers a few pricing tiers. The available features increase with each higher pricing level.
All Webflow site plans include a custom domain, 100 pages, backups and versioning, rapid page loading, password protection, SSL and built-in security, advanced SEO controls, and immediate scaling.
|Site Plans||Basic Plan||CMS Plan||Business Plan|
|Price||$12 per month annually ($15 if paid monthly)||$16 per month annually ($20 if paid monthly)||$36 per month annually ($45 if paid monthly)|
|Form File Upload||✔|
|CDN Bandwidth||50 GB||200 GB||400 GB|
|API Requests per minute||60||120|
|Enterprise Support and Uptime SLAs||✔|
|Custom SSL Certificates||✔|
|Training and Onboarding||✔|
|Custom Billing and MSA||✔|
As mentioned above, WordPress is a free platform. However, there are still costs involved in creating, publishing, and maintaining a WordPress site.
First , you will need to purchase a domain name, which is generally around $15 a year.
You will also need to pay for hosting, the cost of which varies depending on which platform you choose. Generally, you can expect to spend a minimum of $8 a month for website hosting.
Any premium themes, plugins, or other third-party services will add to your monthly costs.
Pricing Winner: WordPress
Even with the costs of purchasing your own domain name and web hosting service, WordPress is potentially much more affordable than a Webflow website, assuming you don’t go overboard with premium themes and add-ons.
Webflow vs WordPress: Pros and Cons
Webflow Pros And Cons
- Fully customizable templates
- Drag-and-drop elements
- Quickly view the website as it appears on a desktop, tablet, mobile phone landscape, or mobile phone portrait
- All updates and maintenance included with plans
- Design interface may be too complicated for first-time page designers
- Pricier than some Webflow alternatives
- Some users find customer service to be lacking
WordPress Pros And Cons
- Extremely user-friendly interface
- Hundreds of plugin options
- One of the best SEO-boosting options available
- Dozens of highly responsive themes
- Requires regular updates and maintenance
- Some increased vulnerability to hackers due to open-source nature
- Some themes may load slowly
The Bottom Line
So, in the battle of Webflow vs. WordPress, who is the victor?
While each platform has its advantages and disadvantages, as you can see by the above WordPress review, WordPress edges out the competition.
From its limitless customization through plugins to its ultra-accessible interface to its SEO-boosting capabilities, WordPress offers all the best features you could have with a Webflow website at a much more reasonable price. The ecommerce potential of WordPress especially outshines the Webflow ecommerce plans when it comes to value.
The portability of WordPress content is also a key factor. With WordPress, you are not locked into a specific platform. If you decide to move your website elsewhere, you don’t have to start from scratch.
With all of these features at such a reasonable price, it’s no wonder that WordPress is one of the most widely used platforms in the world.
Final Thoughts and Resources
If you plan to start a new business, here are some additional resources you may find helpful:
- Small Business Ideas
- How To Start a Business
- Free Logo Generator
- Business Name Generator
- Business Plan Generator
- LLC Tax Guide
For more information on how to make a website with WordPress, check out this article.