Wix.com vs. Squarespace: Which Is the Best Website Builder?

Wix.com and Squarespace represent two of the most popular website builders available. While neither require you to have any programming or coding experience, they differ in quite a few ways. To help you decide which is right for you, this comparison guide explores and evaluates those key differences.

TRUiC TIP: If a website builder doesn’t suit your precise needs, you may still prefer custom development. If you opt to take that approach, check out our guide on How To Get High-Quality Web Design and Development.

Selected Winner: Wix.com

We chose Wix.com as the winner of this head-to-head comparison because beginners find it very easy to use and it offers a range of sophisticated features. Wix.com also provides great customer support in many formats, which can prove extremely beneficial to new business owners without website-building experience.

Wix.com’s overall value also puts it slightly ahead of Squarespace — especially if you have a tight budget. In addition, its design flexibility plays a key role in helping users create distinctive sites that people will remember.

But, while these website builders compared very closely to each other, experienced developers may prefer Squarespace.

Key Comparison: Wix.com vs. Squarespace

To help you more easily determine which website builder will best suit your business, our research focused on the factors that matter most:

Which Characteristics Set Them Apart?


Wix.com is an excellent choice for beginners and people unfamiliar with computer programming because it contains all the creative tools needed to build an attractive website. With a focus on speed and ease of use, Wix.com enables users to create a site within a day.

Wix.com’s drag-and-drop editor allows users to move content just about anywhere within a page’s boundaries. This gives you the freedom and flexibility to build and modify your site as desired. But, this increased freedom also can potentially lead to page layout mistakes. While you can use the “undo” button to fix an incorrect edit, there’s always a chance you might make a certain layout edit in error without noticing it right away.

To remedy this, Wix.com introduced Wix Artificial Design Intelligence (ADI) — a feature that guides users through the layout process. It starts by quizzing you about the nature of your business and then uses your answers to generate a website template based on your preferences. You can then populate the website template created by Wix ADI with your desired content.


Squarespace, on the other hand, displays a modern and sophisticated touch by providing the finest designs available. It’s an ideal choice for designers who want to plan everything out before they build a site.

Squarespace doesn’t offer the same level of freedom as Wix.com, but that means you’ll likely make fewer errors. Squarespace instead provides predetermined areas on a page where you can add your content. While you can place content almost freely, you can’t tamper with the region alignment. Despite this restriction, you can customize your page easily and use the “undo” button to correct any mistakes if you dislike the resulting layout.

While Squarespace lacks an ADI feature, it does offer its own predetermined layouts for guidance.

Do They Offer a Good Deal?

Both platforms operate on a software-as-a-service (SaaS) model, meaning they sell you their software in the form of a service instead of a product with just one final payment. As such, most people seek a website builder service that provides a strong set of features for an affordable monthly or annual fee.


Wix.com offers eight different plans at varying prices — four of which focus on ecommerce websites. At $4.50 per month, the Connect Domain plan is the least expensive option. The Unlimited plan, which costs $12.50 per month, is the most popular option and provides more storage and features.

Committing to a one- or two-year Wix.com plan can save you 17 percent to 38 percent, depending on the plan you choose. Wix.com also offers a free version of its website builder, but it comes with a more limited set of features.

Given the features it offers for its affordable prices, Wix.com provides good value.


Squarespace offers four premium plans with more features included in the more expensive plans. Its Personal plan, which costs $12 per month, makes an excellent choice for personal use, but its Business plan ($18 per month) includes everything in the Personal plan plus a large set of additional features.

Instead of opting for a monthly plan, committing to a yearly Squarespace plan can save you between 13 percent and 25 percent.

Although Squarespace may appear more expensive than Wix.com at first glance, the additional features included in Squarespace plans are worth every penny.

What Features Do They Include?

Two of the most important aspects of your website include its layout and overall design. Both companies offer a distinct set of features to help you create an effective layout and design for your website.


Wix.com offers more than 500 templates, which it groups into 17 primary categories plus some additional, specialty categories. With many preset examples, users can easily preview a template before using it to build a website.

Because Wix.com uses the HTML5 programming language to create its templates, they all offer a wide range of customization options. Users with considerable coding experience can even access the code of a premade template.

The only disadvantage with Wix.com is that once you finalize a template for your website, you can’t change it later. If you need to adjust your site’s layout, you must start over and build another website on Wix.com.


Squarespace offers a more curated collection of approximately 60 templates, which it categorizes into distinct types and styles for various kinds of websites. Its templates can adapt to almost every device and they also allow backgrounds for videos, if needed.

While Squarespace doesn’t have its own stock images, it integrates with other stock photo websites like Getty Images. This makes searching for photos an effortless process.

Although it has fewer templates than Wix.com, Squarespace offers better options in terms of each template’s design and layout.

Which Website Builder Is Easier To Use?

Personal preferences can heavily influence how individuals rate their experience using a website builder. People with little or no computer programming skills often prefer builders that guide them through every step of the process. But, people with more experience may opt for a more complex website builder that gives them greater control and flexibility.

With those caveats in mind, here’s how Wix.com and Squarespace compare in terms of ease of use.


Wix.com offers a much more intuitive website builder than Squarespace with an easy-to-use control panel suitable for both beginners and advanced programmers. Basically, Wix.com combines everything you need into one tool that makes building websites super simple.


Squarespace requires more technical prowess than Wix.com. But, its impressive array of features allow for greater creative freedom. Using Squarespace may require a bit of patience because some beginners may struggle to familiarize themselves with all the available features.

Overall Impressions

Wix.com offers a free version of its website builder, but the company will display its own ads on sites built with this version. In addition, your website’s domain name will be a subdomain of wix.com. But, Wix.com also offers premium plans that include access to additional features within its website builder, a free year of domain name registration for your site, and more.

Squarespace is slightly more expensive, but the extra cost represents good value given the seamless design and professional look you can achieve using this website builder.

Both have great features that allow users to create distinctive websites, but Wix.com works better for beginners while Squarespace is ideal for more experienced users.

When creating a website, you may need help from your website builder’s customer service team. Wix.com has a reputation for strong customer service. It offers numerous ways of contacting its support team, including via email, phone, social media messaging, and an online Help Center. It also has a support center full of helpful articles. But, Wix.com doesn’t provide live chat support.

Squarespace has an extensive support center that gives users access to online workshops and video tutorials. While it doesn’t provide phone support, it does offer live chat and email support.