WordPress.com Pricing and Plans for Small Businesses

WordPress.com is a highly popular website builder with dozens of eye-catching business website templates. The WordPress.com website builder also has a drag-and-drop interface that makes it easy to customize your template to fit the needs of your small business.

If you’re considering using WordPress.com to create a small business website, you’ll need to know if the platform will fit your budget. So, how much does WordPress.com cost?

This guide not only outlines each WordPress.com plan, price and included features, but also highlights which type of small business or entrepreneur would benefit most from them. By the end, you’ll have all the information you need to determine the best WordPress.com plan for your business.

Recommended: Make sure your business website has everything it needs to be successful. Read our How to Build a Website guide to learn more.

Before You Begin

WordPress is a free, open-source website creator and content management system. It powers nearly half of all websites on the internet. Yet, just because WordPress itself is free that doesn’t mean building and hosting a WordPress website is without cost. You typically need to hire a web designer, pay for website hosting and domain registration, and probably purchase third-party security and privacy tools. WordPress.com is an all-in-one option for building, hosting, maintaining, and securing a WordPress website.

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WordPress.com has three plan tiers, including a very limited free plan. The paid plans — Starter and Pro — offer much more robust features, but are still very competitively priced when compared to other website builders. 

Wordpress.com pricing and plans.

The WordPress.com Free Plan

The WordPress.com Free plan is too limited to recommend for a small business. All WordPress.com free websites include “.wordpress.com” in their web addresses, which looks unprofessional and might make your business appear less trustworthy to customers.

However, as a trial of WordPress.com’s website builder, this  plan is still worth exploring if you aren’t yet ready to commit to WordPress.com.

Core Offerings

The WordPress.com Free plan includes shared hosting with support for a basic online store that sells physical or digital items.

  • Support for One Website: As explained above, your website’s address will include WordPress.com’s name (e.g., “www.examplesite.wordpress.com”), which may damage your business’ credibility.
  • Free Themes: WordPress.com’s website builder includes access to dozens of free themes to make your website beautiful and functional.
  • Unlimited Pages and Posts: If you plan to use your free WordPress.com website as a blog, you never have to worry about posting too much content.
  • One Gigabyte (GB) of Media Storage: This plan includes enough storage for some low-quality images, but not enough for the high-quality images and/or videos you’ll want to feature on your site.
  • Access for One Website Administrator: If you want multiple team members to be able to make changes to your website, you’ll need a paid WordPress.com plan.


The WordPress.com Free plan costs zero dollars per month. You never need to pay for this service, but, even if you don’t mind the WordPress.com branding in your website’s address, you should consider a paid plan in order to access more business-friendly features.

Ideal Users of This Plan

The only time we recommend using the WordPress.com Free plan is if you simply want to test out WordPress.com’s website builder. For basic business features, consider the paid plans.

The WordPress.com Starter Plan

The WordPress.com Starter plan includes many of the basic features you’d expect in a website builder — plus a few bonuses — all for $5 per month. However, it requires you to display WordPress.com ads on your website, which may undercut your business’ professionalism.

Core Offerings

The WordPress.com Starter plan has everything you need to get a website up and running, but it doesn’t enable you to realize some of the main benefits of WordPress. If you need ecommerce capabilities or access to WordPress plugins for specific tasks, for example, consider the WordPress.com Pro plan instead.

  • A Custom Domain Name (Free for One Year): This plan enables you to use your own custom domain name for your web address and provides one year of free domain registration.
  • Six GB of Media Storage: With more room for high-quality images and audio files, you can upload a small portfolio or blog with media content to your website. You also can embed videos hosted on YouTube, Vimeo, or other video-streaming services, but you can’t upload them to your own website.
  • Google Analytics Integration: Keep track of your website’s traffic and see how visitors found your business online by using Google’s proprietary tools.
  • Access for Unlimited Website Administrators: Invite anyone from your team, your web designers, or even your advertising partners or outside contributors to edit and/or contribute to your website.
  • Support for Online Payments: Although the WordPress.com Starter plan doesn’t allow you to create an online store, it does allow you to accept payments for any reason. This is great for businesses that take donations, sell subscriptions, or simply need an online payment portal for sales of services or goods.
  • Professional Email for Three Months: WordPress.com offers email service, including email addresses with your custom domain. You’ll get three months of this service free with both of its paid plans.


The WordPress.com Starter plan costs $5 per month, billed annually at $60 per year. It renews automatically at the same price. Remember, though, that after the first year, you’ll need to pay the normal price to renew your domain name.

Ideal Users of This Plan

The WordPress.com Starter plan is fully capable of supporting a small blog, an informational website, or even a payment portal for a company that conducts business largely in-person. However, its limited business features, lack of ecommerce and marketing tools, and its WordPress.com ads make it a less appealing choice for most businesses when compared to the WordPress.com Pro plan.

Start building your small business website with WordPress.com now for as little as $5 per month.

The WordPress.com Pro Plan

If you need to operate an online store, the WordPress.com Pro plan is the choice for you. It’s also the only WordPress.com plan that doesn’t include WordPress.com advertising or branding in your web address or on your website. Moreover, its marketing and ecommerce features make it the most business-friendly WordPress.com plan.

Core Offerings

The WordPress.com Pro plan includes access to the full extent of what WordPress has to offer, including the powerful WooCommerce plugin for operating an online store. It includes all of the features listed above in the WordPress.com Starter plan plus a lot more.

  • Third-Party Plugins and Themes: With access to all the plugins and themes available for WordPress, you can build a website as unique as your business.
  • 50 GB of Media Storage: With this plan, you can host your own high-quality videos for seamless integration of any content you create.
  • Premium Support: WordPress.com’s support staff are experts at not only the technical side of website administration, but also web design and growth. Real people will answer your questions and can help you overcome any roadblock.
  • No WordPress.com Ads: This plan will removeWordPress.com ads from your site, making it look as trustworthy and successful as possible. This also will free up space for you to include ads that actually make your business money.
  • Advertising Opportunities: Sell ad space on your site through the major advertising publishers (e.g., Google, Facebook, Amazon, etc.) with WordAds.
  • Automated Backups: WordPress.com will back up your website daily so you can simply restore your site with a click of a button if anything goes wrong with an update.
  • Security, Performance, and SEO Tools: With the popular Jetpack suite of tools, you can maximize your search engine optimization (SEO) efforts to help drive traffic to your site. These tools also provide spam protection and the peace of mind that comes with knowing your website will load quickly and reliably.


The WordPress.com Pro plan costs $15 per month, billed annually at $180 per month. It automatically renews at the same price. Remember, though, that after the first year, you’ll need to pay the normal price to renew your domain name.

Ideal Users of This Plan

We recommend the WordPress.com Pro plan for most small businesses. Even if you don’t need to operate an online store, the access to WordPress plugins and the Jetpack performance and SEO tools make it a very enticing option for any small business. 

Wondering what kinds of themes and plugins you can use with WordPress? Explore the offerings at Envato and build the website of your dreams.

Final Thoughts

With the simplest pricing structure around, WordPress.com makes the decision on which website-building plan to choose fairly easy for a small business owner. If you don’t need the full business features — and you don’t mind unpaid ads for WordPress.com on your site — the WordPress.com Starter plan might work for you. If you need advanced business features or ecommerce functionality, the WordPress.com Pro plan is the right choice.

And, of course, if you still want to test-drive the website builder, you can either take advantage of a two-week trial period or simply build a website with the WordPress.com Free plan.

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