WordPress Competitors – A Complete Review of WordPress Alternatives

It’s hard to beat WordPress when it comes to its power and range of features. This tried-and-true content management system (CMS) has been a go-to platform for small business owners looking to create a digital touchpoint for their goods and services for decades. 

However, despite its popularity, WordPress is hampered by one major downside: ease of use. That’s where website builders come in. Website builders offer novice users a quick, easy method of creating a website using drag-and-drop functionality to add and remove features without almost no effort at all. The best part? Website builders can enable you to make a website In just minutes.

We will compare and contrast WordPress with a couple of popular website builder competitors to help you decide which platform is right for your small business.

Looking for the right fit for building your business website? Check out our Best Website Builder Review to learn more.

WordPress vs. Bluehost

Bluehost first gained popularity as a web-hosting company. In fact, this platform Is the primary company that most WordPress users rely on for their web-hosting needs. The company recently unveiled its own website-building platform, which combines some of the power of WordPress with the simplicity that website builder users have come to know and love.

Ease of Use

There’s no competition between any website builder and WordPress when It comes to ease of use. With Bluehost, you get all of this simplicity — with a website editor optimized for ease of use — powered by some of the range of features provided through WordPress. Simply click the WordPress icon from your editing dashboard to be navigated to your WordPress administrator control panel.

From here, you can access a range of WordPress services, including simple integrations with platforms like WooCommerce, a popular ecommerce service.

Templates and Themes

Bluehost website builder users will not have access to all of the templates that are included with traditional WordPress software. While the selection of templates still offers many of the same popular WordPress options, these cannot compare with the full selection available to WordPress CMS users.

However, for beginners who are looking to create a website quickly and easily, this may not be a bad thing. Most beginners prefer being automatically matched with the perfect template based on their industry over having literally thousands of options to choose from. Gentle modifications with Bluehost can still allow you to make your website your own.

Apps and Plugins

With the Bluehost website builder, you’ll gain access to WordPress’ extensive library of plugins. This is where the blended element of this platform really comes in handy. While the actual process of creating your website is simpler and uses drag-and-drop technology, you will still be able to harness some of the power of WordPress to add functionality and integrations to your website.

Ecommerce Features

It’s difficult to make much of a distinction between WordPress and Bluehost in the ecommerce department, as they both provide essentially the same tools to build an online store. It’s particularly important that both have the ability to easily integrate with third-party ecommerce platforms like WooCommerce. For businesses that do significant ecommerce operations, this is the option we recommend.

However, we have to give Bluehost a slight edge here due to the fact it does include an ecommerce plan as part of its offerings. While this plan is best for companies that don’t conduct much online business, it does allow users to add products and take payments directly from their websites.


Bluehost wins in terms of pricing for the same reasons that GoDaddy does. The platform is set up to have a predictable flat rate. Some additional features are still available in the form of plugins, which sometimes require purchasing a subscription. However, everything you need to build your website and get it online will be included with any Bluehost premium plan you purchase.

If you want to learn more about Bluehost’s pricing and plans, read our Bluehost Pricing and Plans article.

Bluehost pricing:

WordPress competitors example.

The Verdict

If you’re looking for a website builder that incorporates some of the power of WordPress’ CMS software, Bluehost is one of the only platforms of its kind in the industry. If you need some of the advanced customizations that WordPress allows, you can download the original software and host your website using Bluehost. The difference will really come down to your skill level — if you’re an experienced web designer, the latter option may not intimidate you. If you’re a novice, better to stick with the former.

Ready to get started with Bluehost? Click the link to sign up today!

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WordPress vs. GoDaddy

These two options are polar opposites. GoDaddy is optimized for simplicity, with purposefully pared-down features and customization options. On the other hand, WordPress prioritizes power — offering a wide range of tools and plugins to help you create a website that’s perfectly tailored to your company’s needs. Choosing the better option comes down to deciding what you’re looking for from a website-building platform.

Ease of Use: GoDaddy

GoDaddy is one of the easiest platforms for beginners to use. The designers at GoDaddy wanted to create the simplest platform in the industry, so they removed a lot of the bells and whistles you see with other website builders and focused on core features. The result? A website builder that allows you to make an attractive, high-performance website for your business in just minutes.

WordPress isn’t as complex as designing a website from scratch using a platform from the Adobe suite, but it’s the next most difficult software option. The features were designed to be applied by an experienced creator, who can use them to craft a website that’s customized to user needs in terms of both aesthetics and functionality. If you’re not prepared to take the time to learn how to use this platform, the range of features offered may be lost on you.

Templates and Themes: Tie

We’re calling this match a tie. Why? Because you can’t really compare the thousands of template options available through WordPress — which are meant to be carefully and fully customized — to the handful of GoDaddy templates that have been designed specifically with speed and simplicity in mind. The superior option is the one that works for your small business.

There’s no question that skilled users can make their websites look exactly how they want using WordPress. However, an inexperienced user is more likely to create an unbalanced and cluttered mess if they try this. With GoDaddy, templates are designed to look balanced and gorgeous, as well as provide an elegant and simple online space for your clients and customers.

Apps and Plugins: WordPress

When it comes to apps and plugins, WordPress not only blows GoDaddy out of the water, it beats out essentially every other platform in the industry. WordPress has thousands of apps and plugins that allow you to do just about everything when it comes to adding elements and functionality to your website. While GoDaddy has a few handy integrations, it can’t even come close to matching WordPress’ selection.

With that being said, it’s important to bear in mind that this is intentional on GoDaddy’s part. It’s difficult to design a simple platform with an easy-to-navigate layout if it’s cluttered with a lot of extraneous features. With GoDaddy, you get just the essentials — and for most small business owners, that’s all you’ll need.

Ecommerce Features: WordPress

GoDaddy does offer an ecommerce plan with a few basic features such as the ability to add products and take payments using third-party gateways. WordPress is free but has a few apps that can help you add ecommerce functionality to your website. The real clincher that wins this battle for WordPress is the ability to easily integrate with popular ecommerce platforms like Shopify or WooCommerce.

Pricing: GoDaddy

Although WordPress is technically free, you will need to purchase hosting services from a company like Bluehost. While this option is fairly inexpensive — just $5.45 a month for Bluehost’s Choice Plus plan — there are other operational costs associated with the WordPress software.

For instance, many templates can be quite pricey and the free templates tend to be poorly designed. In addition, the cost of buying apps and plugins to do what GoDaddy’s website builder can do at a flat rate can quickly add up, making your initial investment quite high.

With GoDaddy, you get everything you need at a predictable monthly or annual rate, and the pricing on GoDaddy plans is some of the most affordable in the industry.

If you want to learn more about GoDaddy’s pricing and plans, read our GoDaddy Pricing and Plans article.

Here is a general overview of the pricing strategy for each platform:

Bluehost pricing for WordPress:

WordPress competitors example.

GoDaddy pricing:

WordPress competitors example.

The Verdict

If you’re looking for a platform with predictable fees that allows you to quickly create a website for your small business, you can’t go wrong with GoDaddy. If you need more advanced customizations and plugins, WordPress may be a good option. Just be prepared for a learning curve if you’re unfamiliar with CMS programs, as well as unexpected costs incurred in the process of creating your site.

Ready to get started with GoDaddy? Click the link to sign up for a free plan today!

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Final Thoughts

Whether this article convinced you to sign up for Bluehost or GoDaddy or made you decide to stay with WordPress, we hope it was useful. 

If you need more information on Bluehost or GoDaddy, read our Bluehost Website Builder Review and GoDaddy Website Builder Review articles.