Christian Miranda | COO
Q: Why did you start your business?
A: My business partner and I actually started our first business when we were 22. After the recession we had a few years ago, we both went back to school to reinvent ourselves, but we never lost the urge to own a business. Two years ago, I was working really hard for somebody else and figured, “Why not cut out the middleman and work really hard for myself again?” So, that's what I ended up doing. Just like it happened the first time, I called my partner one day and said, "Hey, I got an idea for a business. You interested?" That's how Recover Right Junk Removal was born.
Q: What are some key factors or decisions that contributed to the success of your business?
A: The failure of our first business was a hard pill to swallow, but my business partner and I learned a lot from it. We also had other failed attempts to start businesses that I feel got us back into the business mindset after so many years of being out of the game. After our first business, we both decided to go back to school where we eventually learned the skills that would ultimately make this business a success.
My business partner went on to become an accountant, which now puts her in charge of the books and making sure we stay in compliance with all federal, state and local governments. I went on to study aviation maintenance which has been crucial to maintaining all our equipment and keeping it running smoothly. In junk removal, like most businesses, your equipment must run smoothly or else you run the risk of being unreliable which makes for unhappy customers. Also, deciding to start a business that was easy to understand and had no need for sophisticated machinery was important.
Q: What are some challenging aspects of your business?
A: Running a business can be a very physically and emotionally draining adventure, especially a start-up. My business partner works full-time as an accountant, which sometimes requires her to work 50 plus hours a week. The last thing anyone wants to do is get home from a long day of work to spend more energy solving problems and doing more paperwork. It’s been tough, but she manages to find the time and energy to get it all done. I think she's super-human. As for me, junk removal is a very physically intense business to own and operate. Sometimes we'll have to load the truck with 5,000 lbs of construction debris, and then turn around to go clean out an entire house. I've managed to make all my customers happy, but summers are particularly brutal down in south Florida, so I try to pace myself during those months.
Q: Do you feel you made any serious mistakes as you were starting or growing your business? Knowing what you know now, what would you have done differently?
A: In the beginning, we were too eager to acquire customers. We ended up spending about $2000 in advertising that ultimately didn't lead to a single call. For a start-up, $2000 is a very big deal, especially when there are other things your business needs to purchase to make it stronger. In hindsight, we should have just been patient and explored cheaper ways to advertise and acquire customers. In the age of the internet, that money could have been better spent making signs for our truck or revamping our website. In the beginning, business is always going to be slow. That's normal. It pays to be proactive, but sometimes it also pays to be patient.
Q: What other advice or words of inspiration would you like to share?
A: Business is hard and a lot of times it can be very disappointing and frustrating, but the key to making a business successful is accepting that you are going to have bad days. Don't let those bad days or weeks shake you up too badly. You never know when that phone will ring and change the whole direction of your business. When business is slow, try to use some of that time to really relax. Think of it as a forced vacation, because when you start getting busy things can get crazy. Also, partnering with someone is a great idea, but remember that it’s like being married, so choose wisely. Choose someone that you can trust and who has the same vision and drive as you do. Choose someone that ideally does not share your same skill set in case your business forces the two of you to divide and conquer. Lastly, if your business fails, don't be too discouraged, that just might be the beginning of the next one.
About Recover Right
Recover Right is in the business of “junk removal” or “junk hauling”. We are officially known as a waste hauler, and we specialize in the removal of trash ranging from roofing and construction debris, to hoarding clean outs, on down to single items as well. We try to donate and recycle everything we collect.