Diner Logo Generator

Diners are some of the most recognizable American restaurants. They’re one of the best places where you can get tasty breakfast, lunch, and dinner food at affordable prices. However, starting a diner can be tough, especially if your brand doesn’t rise above the competition. 

Having a recognizable brand takes hard work, but you can make it easier by using TRUiC’s diner logo maker. Our tool can help you create the best logo for your business, so you can attract more customers to your diner. Some designs to consider include retro diner themes, brunch themes, and various other graphic art and fonts. The right branding makes all the difference in attracting both tourists and locals to your diner, as well as making a mark on your city’s food scene.

Creating Your Diner Logo

The food and beverage industry is an extremely saturated one. With so much competition, you must advertise yourself very well. This is true for the whole industry, including diners.

Logo designs are extremely important for diners because this is one way you will grab the attention of potential customers and get new people excited about eating at your diner. Like in all industries, there are trends around designing logos for the diner business.

Popular Colors in Diner Logos

For many diners around the country, there is a traditional, nostalgic feel to them. Diners came to be extremely popular in the 1950s, so many diners today try to hold on to that nostalgia.

Johnny RocketsⓇ, probably one of the most notable chains of diners, has completely embraced this nostalgia with every aspect of its restaurants, including its logo design. Its logo is a yellow circle with Johnny Rockets written out in red and its slogan “Burgers, Shakes, Fries & Fun!” written over a blue banner over the bottom of the circle. This logo design looks as though it was designed in the ’50s, which is what Johnny Rockets is going for. Other retro diners use a similar style of logo design with colors that reflect that retro feel.

A lot of times, diners include bright pink and blue features. Another popular choice for diners is to make use of neon signs. Pete’s Kitchen, a small Greek diner in Denver, Colorado, uses a plethora of neon signs outside of its restaurant. Popular colors for neon signs are once again pink, red, and blue. These colors light up extremely well and attract attention to the diner.

Trending Icons and Symbols in Diner Logos

For many diners, the main focus of the logo design is to highlight the name of the restaurant. This looks like neon signage displayed and lit up outside the entrance of Pete’s Kitchen or Johnny Rocket’s circular logo with its brand name in the center. Highlighting and advertising a diner’s name is one of the most important parts of advertising to customers and attracting them.

When deciding whether or not to use an icon or symbol in your logo design for your diner, you should assess whether you have an icon or something unique to your restaurant. Unless the answer is yes, then you may not want to use a generic icon like a milkshake or another food item. This is not a popular trend in the industry, but if you have something like a character unique to your diner, you should incorporate it into your design. Pete’s Kitchen, which we have talked about already, has an icon of a big man with an apron and a chef’s hat that it uses in its logo and advertising. Unless you have a character like this, then it is not popular to use an icon.

Popular Fonts in Diner Logos

Since many diners play on the nostalgia aspect of American diners, there is a font structure that goes along with that. Johnny Rockets uses a cursive that you would expect to see in the ’50s. The fonts used among many diners are not bold, modern ones.

While there are many diners that are playing on the nostalgia aspect of the industry, that does not have to be the direction you go in with your diner. The logo designs of many logos follow this traditional aesthetic, but if you wanted to make your diner more modern, then you absolutely could. The scope of diners is limitless, meaning your diner’s logo design can be, as well.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC diner logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a diner logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed diner graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of diner logo displays your business name or just its initials in a stylized way using creative fonts and typography. 

After this, you’ll choose a color pallet and generate your choices.

3. Generate Diner Logo Options

Our generator creates thousands of diner logos to choose from. Search through our numerous options and explore!

4. Customize Your Diner Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Diner Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our diner logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite diner logo design for your venture, you should conduct a trademark search to ensure that it is unique. 

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps: 

• Perform a reverse image search on Google.
• Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Diner Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth.

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a diner logo, you can also add it to a QR code with our Free QR Code Generator. 

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your diner logo, you can start building your brand and creating your website. 

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your diner business when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these.

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.