Fitness Apparel Business Logo Generator

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An icon that represents a fitness apparel business.

Brand Your Fitness Apparel Business With Our Free Online Logo Generator

Your fitness apparel company needs an effective brand to help it stand out in a competitive market. TRUiC’s fitness apparel logo maker can help you create a unique, professional design — all for free. 

Built with entrepreneurs like you in mind, this tool requires no design experience and no personal information. With just a few clicks, you can browse thousands of logo ideas for your venture. Pick the design that works best for your business, customize it, and then download a high-resolution image to use in your branding.


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Learn more about this industry by checking out our How to Start a Fitness Apparel Business guide or if you need help thinking of a name for your small business, try our Business Name Generator.

Creating Your Fitness Apparel Business Logo

A fitness apparel business needs a logo that is energetic and inspires people to get out and participate in athletic events. A great logo will also set your fitness apparel business apart from the competition and be consistent with the image you want to project.

Many fitness apparel business logos connote speed and athleticism. One of the most recognizable of these is the Nike logo. Often rendered in red or black, the Nike “swoosh” symbol is shaped like a wing of the Greek goddess of Victory, aka Nike. Every athlete wants to be victorious, so this symbol could not be more appropriate for a fitness apparel business. Over the years, it has become one of the most well-known brand logos in the world. This logo is so well known that Nike often does not even use its company name along with the symbol.

Like with Nike, a logo can be a powerful branding tool for a fitness apparel business. Read on for more information about how to design your own business logo.

Colors in a Fitness Apparel Business Logo

Although fitness apparel business logos come in all colors, red, black, and white predominate in many of them. Red can stand for excitement, energy, passion, speed, strength, and power, all of which people associate with athletic endeavors. In the context of athletics, black can stand for power, while white can stand for youth. An example of the effective use of white in a logo is Under ArmourⓇ, which uses a white symbol that is instantly recognizable to many people. The use of white communicates that this clothing brand is aimed at young, modern athletes who are enthusiastic about sports.

Popular Icons and Symbols in Fitness Apparel Business Logos

An icon or symbol that is consistent with your brand can also be part of an effective logo. An icon or symbol should enhance your company’s overall public image, have a clear meaning, and integrate well with the logo’s overall design.

One well-known symbol is incorporated into the Adidas logo: a series of three lines arranged into a triangle shape above the company’s name. Although the symbol’s meaning is open to interpretation, it could reasonably be thought to evoke a mountain, which in turn could symbolize meeting your next athletic challenge. Overall, the symbol is simple and effective, helping to differentiate the Adidas brand.

Another example of an effective fitness apparel business logo is Gymshark, which uses a logo that is reminiscent of a shark fin. Like Nike often does, Gymshark uses its logo apart from the company’s name. This can be an effective brand strategy as more people come to associate the symbol with the company.

The Top Font Styles for a Fitness Apparel Business Logo

Another crucial part of a fitness apparel business logo is the font, which further helps distinguish your company and communicate what it is all about. Make sure the font is easy to read and attractive so viewers will be drawn in. Choosing a font for your fitness apparel business logo is a personal decision, but here are some helpful guidelines.

Most fitness apparel businesses choose sans-serif fonts rather than serif fonts because they are more modern and action-oriented. Generally, serif fonts are considered more creative and decorative, which may not be the right tone for a company in this industry. Love Fitness is a good example of a company that uses a logo with a simple, easy-to-read, sans-serif font. Nike and Adidas do the same.

That said, some fitness apparel businesses break the mold and use fonts that are harder to read at first glance but more distinctive. A good example is Alala, which uses a stylized font that connotes luxury and sophistication – two things integral to its brand. The logo doesn’t incorporate a symbol, relying solely on its unique typeface to convey the message that the company wants to send.

Whatever design you choose, your logo should resonate with your customer base and help people remember your company.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC fitness apparel business logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a fitness apparel logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed fitness apparel business graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of fitness apparel logo displays your business name or just its initials in a stylized way using creative fonts and typography

After this, you’ll choose a color pallet and generate your choices.

3. Generate Fitness Apparel Logo Options

Our generator creates thousands of fitness apparel business logos to choose from. Search through our numerous options and explore!

4. Customize Your Fitness Apparel Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Fitness Apparel Business Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our fitness apparel logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite fitness apparel logo design for your venture, you should conduct a trademark search to ensure that it is unique. 

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps: 

  • Perform a reverse image search on Google.
  • Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Fitness Apparel Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth. 

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a fitness apparel logo, you can also add it to a QR code with our Free QR Code Generator

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your fitness apparel business logo, you can start building your brand and creating your website.

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your fitness apparel business when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these. 

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.


Why should I use TRUiC's Free Logo Maker?

TRUiC's user-friendly Online Logo Maker was created for entrepreneurs with little to no design experience. It's 100% free to use, doesn't require any personal information, provides users with a high-resolution file, and offers helpful steps for users to take after they download their unique design.

Do I own my fitness apparel business logo design?

Yes — once you download a logo, it is yours to have for either personal or professional use.

What file format is my logo?

Once you create your fitness apparel logo, you can download it as both a high-resolution SVG file, which allows you to scale your design to any size without loss of quality, and as a PNG file for any of your social media accounts.

How do I make a logo?

One way is to have a professional designer make a logo for your brand. Another option is to use a tool like TRUiC's Logo Generator, which uses templates to help your company make a design.

Do I have to sign up for anything to get my fitness apparel logo?

No, there is no email sign-up of any kind. The TRUiC Logo Creator does not take any personal information; it is completely free with no strings attached.

How soon can I use my free fitness apparel business logo?

You can download and use your new fitness apparel logo immediately.

How much does it cost to create a logo using TRUiC's Logo Generator?

Using TRUiC’s fitness apparel logo generator is completely free, with no email sign ups and no strings attached.

Once you’ve downloaded your online logo, you can use it for any commercial or personal purposes. We recommend getting marketing and promotional materials, like business cards through Zazzle.