Insurance Agency Logo Generator

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An icon that represents a insurance agency business.

Brand Your Insurance Agency With Our Free Online Logo Generator

TRUiC’s insurance agency logo generator allows you to easily brand your company and create the best logo design for your business in just a few clicks. We generate thousands of logos in seconds until you find the best, professional looking logo for your business. Our insurance agency logos are unique since we use open-source graphics and fonts.


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Learn more about this industry by checking out our How to Start a Insurance Agency guide or if you need help thinking of a name for your small business, try our Business Name Generator.

Creating Your Insurance Agency Logo

Nearly everyone needs insurance of one type or another. No matter what type of insurance you decide to specialize in for your new agency, it’s important to market your services to the people that you hope will become customers. Part of an effective marketing plan is an attractive logo, and that’s the topic we’ll be discussing in this article.

As you get started on your insurance agency logo, you may find that you have more questions than answers. What colors will work best in this logo? Are there any fonts that you should consider, and which fonts should you avoid? We’ll get into these questions and more in the content below. As part of our discussion, we’ll look at some logos from existing agencies to help you jump-start the design process.

Picking Colors for Your Insurance Agency Logo

As you get started on your design, you’ll want to think about colors that you can use in your logo to promote the ideas of trust and professionalism. You want your agency to be trusted quickly by all potential clients, and something as simple as picking the right colors can go a long way toward meeting that goal.

Which colors were favored by the sample logos we’ve collected? Let’s take a closer look.

  • Norwest Insurance Agency. This logo uses black for the lettering, but it also includes yellow and blue in the design.
  • Northwest Insurance Group. The logo for this business also makes use of blue and yellow, but it also includes a bit of green and some gray for the letters.
  • Denver Insurance. This is a white logo presented in front of a dark blue background.

Despite the fact that two of our examples use blue and yellow, there is nothing magical about those colors in terms of creating an insurance agency logo. They work well, but plenty of other colors would work nicely too. The key is to avoid any colors that might take away from the professionalism of your brand. So, anything that might seem childish, like a blend of neon colors, should be reconsidered. Also, picking just a couple of colors, rather than a wide array of different shades, can help your logo look more professional.

The Best Symbols and Icons to Use in an Insurance Agency Logo

Insurance is not a physical good, so finding symbols and icons to use within your logo can be a bit of a challenge. Given this reality, it’s a smart strategy to consider your local area and look there for inspiration. In fact, that is what all three of our example businesses have done.

For Norwest Insurance Agency, which is located in Seattle, the logo includes a compass that is turned to point to the northwest. For Northwest Insurance Group, another Seattle business, there is a graphic designed to look like mountains, a touch that will speak to any local. Finally, for Denver Insurance, an outline of the city’s skyline does the job of adding a local flair.

It’s easy enough to add something that gives your logo a local touch, and doing so will go a long way toward connecting with your audience. Think about what people in your area are proud of, or what they can relate to, and use that imagery in your design.

Selecting Fonts for an Insurance Agency Logo

Are you stuck trying to pick a good font for your insurance agency logo? Don’t let this part of the process bog you down for long. When selecting a font, the mission is simply to find something that is easy to read and looks good in the overall design. Basically, less is more when it comes to fonts. All of our sample businesses use relatively plain fonts, and we would suggest that you do the same.

A quality logo can help your new insurance agency get off to a running start. As you begin to look for clients and try to make a name in your area, your logo will be front and center as your visual identity. Take enough time to design something that you are proud of and will be happy to use as a key piece of your branding for many years to come. Good luck!

1. Enter Your Business Name and Tagline

The TRUiC insurance agency logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your logo.

Still need help finding a name for your business? Then check out our review of the Top 5 Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

When designing your logo, you’ll have to choose between having a logo with a graphic or a text only insurance agency logo.

Option 1: Graphic

This type of logo displays your business name with a themed insurance agency graphic that will be displayed in a few different layouts. The graphic will either sit next to your business name, or it will sit above it.

After choosing this, you’ll need to choose your favorite font style and color pallet to generate your first set of logo choices.

Option 2: Text 

This type of logo displays your business name or just the initials of your business name in a stylized way using creative fonts and typography

After this, you’ll choose a color pallet and generate your logo choices.

3. Generate Logo Options

Our generator creates thousands of logos to choose from. Feel free to search through our numerous options and explore!

4. Customize Your Insurance Agency Logo

Wonderful! You've found a logo you like; you can now customize it further by changing up the font and color for your insurance agency logo. If you aren't happy with the changes you made, there is a reset button so that you never lose your original design. If you are needing more ideas for a good logo design, check out our Design Guide for Beginners to learn more.

5. Download Your Insurance Agency Logo

Now that your logo is customized, you will go to our final step, downloading your logo. We make it hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our logo generator will provide you with a high-resolution logo in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

Our insurance agency logo designs also come available for all social media platforms like YouTube, Instagram, Facebook, Google, and more.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite logo design for your business, you should conduct a trademark search to ensure that your logo design is unique. 

This step will ensure that your logo design is unique to your business and that once trademarked, no one will be able to use it. If you want to learn more about how to trademark your professional logo and ensure its availability, you can visit our guide on How to Trademark Your Business Brand.

Make sure to confirm that your new logo is completely unique by taking the following steps: 

  • Perform a reverse image search on Google.
  • Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, and letterheads. You can even choose to have your logo design presented on products, apparel, and retail packaging.

Our logo designs can also be utilized for business branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

8. Get Your Domain and Start Creating Your Website

Once you have your logo, you can start building your brand and creating your website. Creating your own website is a crucial and oftentimes satisfying step for any new business owner — and it's easier than you may think.

If you want to create a website on your own, you can learn how to build a website for your business with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly — even for beginners.

If you want to find out why GoDaddy is our top choice for anything to do with business websites, check out our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

Your company logo can convey different meanings depending on the logo design you choose. It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. A coffee shop, for example, might use a coffee cup in its logo. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - The colors in your business logo design can help define the mood of your business. Consider which color scheme will best represent your logo design when using the color editor and creating your company brand with our logo maker.

  • Warm colors such as red, orange, pink, brown, beige, and yellow are considered to be inviting or exciting.
  • Cool colors like blues, greens, and purples convey a relaxing mood in a brand relating to the ocean or a calming atmosphere. 
  • Black and white provide great contrast when branding your business and are easy to see and read. 

Accessibility - There are basic rules when it comes to creating an effective and accessible logo design. 

  • The font you choose should be easy for customers to read and recognize. 
  • Color contrast is vital for the readability of your business logo.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer; it’s like a visual metaphor for your logo design.

For example, a logo design for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these. Or, if you own a computer store, you can create a logo design that has the icon of a computer, it can really be that simple.

Font style - Choosing the right font for a logo design is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a business such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Top Small Business Logo Generators

If you're searching for a specific logo generator by industry, check out our top guides below:

Discover additional business name ideas by exploring more of our small business logo generators.

Frequently Asked Questions

Why should I use TRUiC's Free Logo Maker?

TRUiC's user-friendly Online Logo Maker was created for entrepreneurs with little to no design experience. It's 100% free to use, doesn't require any personal information, provides users with a high-resolution file of their logo, and offers helpful steps for users to take after they download their unique logo.

Do I own my insurance agency logo design?

Yes — once you download a logo, it is yours to have for either personal or professional use.

What file format is my logo?

Once you create your logo, you can download it as both a high-resolution SVG file, which allows you to scale your logo to any size without loss of quality, and as a PNG file for any of your social media accounts.

How do I make a logo?

There are a few ways to make a logo to brand your business. One way is to have a professional designer make a logo for your brand. Another option is to use a tool like TRUiC's Logo Generator, which uses logo templates to help your business make a logo.

Do I have to sign up for anything to get my insurance agency logo?

No, there is no email sign-up of any kind. The TRUiC Logo Creator does not take any personal information for you to receive your online logo; it is completely free with no strings attached.

How soon can I use my free insurance agency logo?

After creating your own logo, you can download it and use your new insurance agency logo immediately.

How much does it cost to create a logo using TRUiC's Logo Generator?

Using TRUiC’s insurance agency logo generator to design your own logo and download it is completely free, with no email sign ups and no strings attached.

Once you’ve downloaded your logo, you can use it for any commercial or personal purposes. We recommend getting marketing and promotional materials, like business cards through Zazzle.

What is the difference between copyright, trademark, and patent?

Copyright, trademark, and patent are all types of intellectual property (IP)  that do different things: 

Copyrights are often used by artists to protect their creative work; if someone copyrights their work (e.g., novel, song, etc.), they own the rights to be able to do what they want with it, from selling to recreating.

A trademark, according to the United States Patent and Trademark Office (USPTO), is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. Trademarks are commonly used for logos and slogans.

Patents are used to protect inventions and ideas. For instance, if someone creates a type of machine or tool, a patent can grant rights to the inventor so no one can use their invention/idea without permission.