Shoe Store Logo Maker

No Design Experience Necessary

Get your shoe store logo in minutes!

Brand Your Shoe Store With Our Free Online Logo Maker

TRUiC’s shoe store logo maker allows you to easily brand your company and create the best logo design for your business in just a few clicks. We generate thousands of logos in seconds until you find the best, professional looking logo for your business. 

Our shoe store logos are unique as they are based on icons, designs, and other assets created by our TRUiC designers paired with open-source graphics and fonts, so there are no legal issues for your business. 

Once you make your free logo and download your favorite design, it is yours to own and further customize for all your business needs. Whether you choose to edit it further or use it for your website, business cards, correspondence, or other brandable items, our user-friendly logo generator has got you covered so you can create a high-resolution, professional logo in just a few steps!

Don’t have a business idea or registered your business name yet? Visit our helpful guides on How to Start a Shoe Store or visit our How to Register a Business Name.

Creating Your Shoe Store Logo

Logo design isn’t complicated, but there are a few things you should consider before you get started. You’ll want to figure out exactly what types of customers you’re trying to reach and what it is about your business that will make them want to walk into your store. 

Read on to learn about the basic elements of logo design and how some of the best-known shoe stores use these to create logos that are crisp, attention-grabbing, and aligned with their brand.

Logo Design Basics

In order to create a logo that resonates with your customers, you need to know who they are and why they’re going to choose your shoe store above all the rest. There are a few steps to follow to get this information.

  • Define your purpose. Are you selling luxury footwear or sport shoes?
  • Describe your aesthetic. What colors are used in the decor? Does it feel high-end or casual?
  • Develop a picture of your ideal customer and what draws them in. Are you serving families who come for the wide selection and discount prices? Will you target fashion-conscious young adults looking to buy into new trends?

Once you’ve answered these questions you should have a better picture of the look, feel, and clientele of your store.

There are four main elements to logo design: shape, color, symbols, and fonts. Each one contains a wealth of meaning that you can use to your advantage when creating your design. We’ll look at each one and see how they’re used in the logos of major shoe store brands.


You might be surprised by just how much is communicated by the overall shape of your logo. Circles communicate connection and continuity. Triangles convey power, strength, and energy. Many well-known shoe store brands have rectangular logos, and with good reason — balance, stability, and confidence are all attributes of great shoes.


Color has long been associated with emotion. We all know that yellow is a “happy” color, and that gray is neutral and serene. Popular colors for shoe store logos range across the board, depending on each unique customer base. Famous Footwear’s iconic red logo definitely portrays the bold, youthful excitement of the brand, while DSW uses a crisp black and white logo to highlight their distinction and competitive prices.


Fonts also have a language all their own. Just like color, fonts used for well-known shoe store logos are varied, and they depend on the overall vibe of the brand. Typically, clean and modern sans-serif fonts like Century Gothic and Helvetica are considered engaging, straightforward, and honest. Traditional serif fonts like Times New Roman convey a sense of tradition, class, and authority. Eye-catching slab serif fonts convey that the brand is innovative, intuitive, and confident. The Payless logo uses a bold, curvy sans-serif font that communicates the engaging, modern, and cost-effective sensibility of the brand.


Symbols, also known as icons, are used to help your customers connect to a defining characteristic of the brand. Often shapes are combined to create cleverly complex icons filled with meaning. The sweeping curve in the symbol on the Famous Footwear logo looks like the curve of a running track and quickly identifies the forward motion and athletic nature of the brand. It should be noted that symbols should be used mindfully and with care — not every logo design needs a symbol, and you should only use one if it connects strongly with your brand.

Be Inspired

If there’s one best-known shoe store logo that incorporates all of the above, it’s Zappos. The rectangular logo communicates reliability, professionalism, and efficiency — all aspects that are incredibly important in a completely online brand. The bold blue also conveys dependability and trust. The bold slab serif font demonstrates the innovative and bold confidence of the company.


Now that you’ve learned the basics of logo design and how major shoe store brands use them, you’re ready to start designing. Keep the meaning behind each element in mind; as you combine them, you’re sure to create a shoe store logo that communicates everything your store has to offer.

1. Enter Your Business Name and Tagline

The TRUiC shoe store logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your logo.

2. Choose a Type of Logo Design, Font, and Color Scheme

When designing your logo, you’ll have to choose between having a logo with a graphic or a text only shoe store logo.

Option 1: Graphic

This type of logo displays your business name with a themed shoe store graphic that will be displayed in a few different layouts. The graphic will either sit next to your business name, or it will sit above it.

After choosing this, you’ll need to choose your favorite font style and color pallet to generate your first set of logo choices.

Option 2: Text 

This type of logo displays your business name or just the initials of your business name in a stylized way using creative fonts and typography

After this, you’ll choose a color pallet and generate your logo choices.

3. Generate Logo Options

Our generator creates thousands of logos to choose from. Feel free to search through our numerous options and explore!

4. Customize Your Shoe Store Logo

Wonderful! You've found a logo you like; you can now customize it further by changing up the font and color for your shoe store logo. If you aren't happy with the changes you made, there is a reset button so that you never lose your original design.

5. Download Your Shoe Store Logo

Now that your logo is customized, you will go to our final step, downloading your logo. We make it hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our logo maker will provide you with a high-resolution logo in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

Our shoe store logo designs also come available for all social media platforms like YouTube, Instagram, Facebook, Google, and more.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite logo design for your business, you should conduct a trademark search to ensure that your logo design is unique. 

This step will ensure that your logo design is unique to your business and that once trademarked, no one will be able to use it. If you want to learn more about how to trademark your professional logo and ensure its availability, you can visit our guide on How to Trademark Your Business Brand.

Make sure to confirm that your new logo is completely unique by taking the following steps: 

  • Perform a reverse image search on Google.
  • Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Get Your Domain and Start Creating Your Website

Now that you have your logo, you are ready to start building your brand and creating your website. GoDaddy's free website builder offers the best option for creating a professional website and is very user-friendly — even for beginners. Creating your own website is such a crucial and satisfying step for any new business owner.

Things to Consider When Picking a Logo

Your company logo can convey different meanings depending on the logo design you choose so try branding your company with a logo sporting symbols, icons, and/or fonts that clearly represents what you’re selling to your customers (e.g., use a coffee cup in the logo for a coffee shop).

Color Psychology - The colors in your business logo design can help define the mood of your business. Consider which color scheme will best represent your logo design when using the color editor and creating your company brand with our logo maker.

  • Warm colors such as red, orange, pink, brown, beige, and yellow are considered to be inviting or exciting.
  • Cool colors like blues, greens, and purples convey a relaxing mood in a brand relating to the ocean or a calming atmosphere. 
  • Black and white provide great contrast when branding your business and are easy to see and read. 

Accessibility - There are basic rules when it comes to creating an effective and accessible logo design. 

  • The font you choose should be easy for customers to read and recognize. 
  • Color contrast is vital for the readability of your business logo.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer; it’s like a visual metaphor for your logo design.

For example, a logo design for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these. Or, if you own a computer store, you can create a logo design that has the icon of a computer, it can really be that simple.

Font style - Choosing the right font for a logo design is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a business such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Frequently Asked Questions

How soon can I use my free shoe store logo?

After creating your own logo, you can download it and use your new shoe store logo immediately.

How much does it cost to create a logo using TRUiC's Logo Generator?

Using TRUiC’s shoe store logo generator to design your own logo and download it is completely free, with no email sign ups and no strings attached.

Once you’ve downloaded your logo, you can use it for any commercial or personal purposes. We recommend getting marketing and promotional materials, like business cards through Deluxe.

What is the difference between copyright, trademark, and patent?

Copyright, trademark, and patent are all types of intellectual property (IP)  that do different things: 

Copyrights are often used by artists to protect their creative work; if someone copyrights their work (e.g., novel, song, etc.), they own the rights to be able to do what they want with it, from selling to recreating.

A trademark, according to the United States Patent and Trademark Office (USPTO), is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. Trademarks are commonly used for logos and slogans.

Patents are used to protect inventions and ideas. For instance, if someone creates a type of machine or tool, a patent can grant rights to the inventor so no one can use their invention/idea without permission.