How to Write a Press Release Sample

When writing a press release, use a press release sample to help you ensure it catches the eye of journalists. Keep reading to learn how you can demystify the press release writing process so you can get the word out and get your press release distributed.

Recommended: Read our Best Press Release Distribution Service 2021 review to find the right press release distribution for your business’s specific needs.

Why Should You Use a Press Release Sample?

Press releases are a very effective way of communicating information to your target audience. Writing great press releases may seem like an impossible task, but the best way to approach writing a press release is to look at press release samples. 

A sample press release does a couple of things:

  • Helps you understand the layout and structure of how a press release should be written.
  • Gives you insight into how you might want to write your press release.
  • Sparks ideas that you would never have come up with without the press release sample.
  • Provides a benchmark of what your quality press release should look like.

How to Use a Press Release Sample to Write Your Own Press Release

Writing press releases is very important because they increase the chances of your article being picked up by the media, such as newspapers, magazines, and radio stations. In addition, they establish you as an expert in your field, increasing your credibility with your target audience.

However, composing press releases can be challenging - not only because of the many different elements that it must contain but also because of the various mistakes that are often made when composing them. To help you avoid these common errors, use a press release sample to model your press release after.

How to use a press release sample:

  • Find several successful press releases online.
  • Carefully review each sample and take notes on them.
  • Compare these sample press releases with a press release template.
  • Begin brainstorming headline ideas. The headline is the first thing that catches a journalist’s attention. If it can catch their attention, chances are they’ll be more inclined to distribute your press release.
  • Carefully structure the body of the press release. 
  • Add powerful authoritative quotes by individuals directly involved in the subject matter of the press release. For this, you may want to cite a CEO or other important, high-ranking official.
  • Add your boilerplate, the date, time, and location, let the press know your press release is ready to be distributed immediately, and use the template to help you.
  • Review your press release and make any final adjustments if necessary

Using a Press Release Sample to Avoid Costly Mistakes

Many people who attempt to write a press release Google “how to write a press release” and come to believe that a simple press release template will be enough. What you really want is to model the best press releases or find a press release distribution service that also specializes in writing press releases. If you don’t first review sample press releases, you run the risk of making some costly mistakes. 

Here are some mistakes often made because someone attempted to write a press release without using a sample from which to model.

Not Specifying a Deadline

When it comes to writing press releases, one of the most important things to remember is that you must have a deadline. A mistake that many people make is that they do not specify a deadline for when their article will be posted. Many journalists and bloggers will inform their readers that an article will be posted within 24 hours. 

This is very important - if your target audience does not get the information that they were expecting or they do not obtain the information that you promised them within that time period, then you have failed to meet your deadlines.

Using an Inadequate Headline

Your press releases should always have a good headline modeled after a successful press release sample. The headline is the most important part of your release because it's what captures the attention of your readers. 

Unfortunately, many people are tempted to use "sales talk" or over-the-top headlines in their posts, but a headline needs to be specific and concise. Using the "best way to..." style to describe your product is acceptable, but using vague headlines is better left to the discretion of a professional press writer.

Not Putting Together a Coherent Message

If you want to increase the chances of your press releases being published, you need to make sure that your readers will understand your point quickly. It is best to avoid using technical terms that may be difficult for most readers to understand and instead focus on sharing useful information. Giving away too much information is bad for your reputation and for the image you want to portray with your press release.

Using an Incorrect Press Release Template

Many companies make the mistake of duplicating their press release template. The press release template that you use should include all the details that you think are important. 

Make sure that the name of your company, the name of your web address, and even your logo are correctly placed on each line. This is because you want to leave a good first impression on your readers. Also, having incorrect or nonexistent press contact information is not good - you need to provide a few phone numbers and possibly addresses as well.

Writing Boring Blog Posts

It has been said that the best way to catch the attention of journalists is through an interesting article or news report. But, this is true also for other kinds of media coverage, including press releases. If you want others to be interested in your press releases, you have to be resourceful enough to find different ways to make them interesting and unique.

Using the Same Old Article Writing Techniques

One thing that all successful authors share is that they write their press releases with fresh interesting content. If you are still using an outdated writing style, it is probably time you change it up a bit. You will have to learn how to write a press release that is not just focused on your company or business but also on your personal ideas of how you would like to improve the public's awareness about your product or service.


Many companies forget about the single most important part of a press release - the press release headline. Although the press release may contain interesting and even informative information, without a hypnotizingly “catchy” headline, all of that will go to waste. 

To make sure your headline gets readers' attention, you should include bullet points or a list of benefits and some features of your product or service to entice your reader to continue reading the rest of the article. This is the reason why it is the most important part of any article. 

The best way to ensure you write a powerful headline is by using a press release sample to compare with your article.

Recommended: If you don’t want to write your own press release, SiteTrail will write it for you and help to get it distributed at a low cost.