Parts of a Press Release Template
Press release templates have certain characteristics that are common among all press releases.
Here are some common press release template characteristics:
- Headline: A good headline grabs the attention of your reader or listener.
- Story: Stories create engagement and improve the likelihood your audience will remember your news.
- Quotes: A powerful quote influences others and helps them take your press release seriously.
- Bullet points: Bullet points make your information clear and comprehensible.
- Boilerplate: A boilerplate is a standard message used to highlight your company in a positive light.
Using a Press Release Template Successfully
A good way to get started with using a press release template is to read as many examples as you can.
Crafting a Press Release Headline
A press release headline is the most important part of a press release. It captures the initial attention and interest of your readers/listeners.
Follow these steps to learn how to write a press release headline:
- Find successful examples of eye-catching press release headlines.
- Review the headlines and determine what makes them successful. How would you react to these headlines?
- Make an improvement and rewrite the headline to fit the sample press release template.
Using the Inverted Pyramid to Write Your Press Release
The inverted pyramid is a great way to start writing your press releases. This is because the top of the pyramid provides the framework of your story and the base contains more details about the story. With this format, it is easier for you to focus on your headline and build the rest of your story around it.
Crafting the Body of a Press Release
The paragraphs are the meat of the press release. Be sure your information is concise and accurate to ensure that your target audience receives the correct message you are trying to send.
Describing the Problem
Frame your message in terms of a problem that you will be providing the solution for. You should describe the problem to audiences and then go on to show how your solution can fix this problem.
A well-written press release means nothing if your target audience cannot find it in their search results. Implementing good search engine optimization (SEO) tactics will help give a digital press release a better chance of ranking on search engines like Google. Headlines and introduction text with high-volume search terms are a great way to get started with SEO.
For example, if you are writing a press release about your business and you deal with real estate professionals, you could include some key phrases that potential clients might type into Google to find your business. Key phrases are good ways to describe your business to give it a better online presence.
Practical Advice for Using a Free Press Release Template
Some people may think that it would be difficult to find a good news outlet for their press release, but it's actually not that hard. Most journalists are used to writing about a variety of different topics so when you give them a story that they are more likely to be interested in covering, you will be much more successful.
Other good tactics include the following:
- Talking to journalists directly to get published
- Making your headlines attention-grabbing
- Keeping your copy well-written and easy to read
- Using free press release templates
- Modeling your press release after successfully published examples
PRO TIP: If you can, talk to a few different journalists to see who could benefit from a story on your business. You might also contact local newspapers, media outlets or television stations, but you should remember that they may have a more narrow focus of interest. You'll have to decide which avenue is best for your particular story and use that in your press release.
Business Releases vs. Press Releases
Many businesses use both business releases and press releases to convey information. A business release is a simple announcement by a company on any platform, whereas a press release is a formal news release directed at the public via news outlets. It is important to understand that they are generally taken more seriously and have far greater reach potential.
The main differences between business releases and press releases include:
- Business releases are short and sweet, while press releases, a more dated term, are lengthier and send “news.”
- Press releases are directed at the media, while business releases are released through multiple different platforms.
There are many different forms of release writing; from a media release to a business press release, there are different approaches you need to take based on your announcement, product, or event.
Business releases are concise and informative; in other words, they have less “fluff.”
Because these press releases are short and sweet, journalists can pull information straight from the release without editing the text. These provide your brand with more exposure and can help you build relationships with the media.
This means that your company is more likely to get an article published to promote your product, announcement, or event. There is also less chance of your information getting misconstrued, saving yourself the time it may take to correct this information.
Social Network Press Release Distribution
It's a good idea to consider social media sites as a great way to distribute your press release if you're going to take the time to send a press release email. Like with sending a press release email, you'll want to pay particular attention to your social media message's subject line so it captures the attention of journalists. The subject line should read like the subject line in your press release. And, regardless of the social media outlet, the story ideas should include a pitch and relevant newsworthy content that appeals to editors.
In particular, you may want to look at Facebook, Instagram, Twitter, and YouTube. Each of these sites has a high level of traffic, and by creating accounts for yourself or for your business, you can get instant publicity from these websites. These platforms are useful for finding out contact information for various media and news outlets and you can usually extract a list of journalists so you can send a submission quickly.
Finishing Your Press Release
Finally, you would want to finish off with a concluding statement. This should focus on why you are pitching and provide more details about your product or service.
Now that you know the basics of how to organize and write a press release, please download and use TRUiC's free press release template. In addition to following a template, be sure the writing itself flows well and can be understood by journalists and your target audiences.
Press Release FAQs
How do I write a press release?
Press releases are an effective way to generate free media coverage for your business. The best way to write a press release is to have a professional write one for you. However, writing a press release isn't impossible to do yourself.
Your first steps should be deciding what your objectives are, creating your specific objectives for your press release, and establishing your metrics.
Follow these basic tips on how to write a press release:
- Get a press release template or use our free press release template.
- Brainstorm a powerful, attention-grabbing headline.
- Structure your paragraphs in order of importance, starting with the most important content.
- Add powerful and credible quotes to your press release to make it easy for journalists to use in their reporting.
- Make sure to add your company information.
What is a press release?
A press release, also called a news release, is an officially published statement issued to the media.
Submitting a press release is the best way to get your marketing message out in front of the public. This is because the internet is a vast array of information that is constantly updated. A press release is easily amplified and shared. Since the internet is vast, be sure that your press release’s content is well researched and relevant.
Why Writing a Press Release for an LLC Is Important
LLC press releases are important because they use the press to position the LLC in front of the public at large. Most businesses work with the public, and so companies want to be noticed by the public it serves. This helps with branding, marketing, public relations, and even sales. The more familiar a company is, the more perceived trust it carries with the public.
How do I send a press release?
If you're just starting out with your new online marketing campaign, you probably have a lot to learn about how to send a press release. This powerful marketing tool enables you to give more information about your product or service in an informative way, often in the form of a news article rather than a sales pitch.
As a result, it can be very time-consuming to learn how to send a press release, but if you follow these key strategies, you'll be well on your way to learning how to write a great press release. Also, you'll learn why it's important to submit original press releases — submitting boring templated articles to traditional media outlets can be a huge mistake. Finally, you'll learn about the specific guidelines that make good press releases stand out from the rest.
Steps to send a press release:
- Partner with a proven and reliable press release distribution service provider (preferably one that offers press release writing services).
- Check the press release before signing off on it.
- Let the press release distribution company send your press release to targeted media and news outlets.
Make sure to submit original press releases as they need to be company-specific in order to fit your brand and overall marketing strategy. Copying other press releases directly can detract from the brand, and you run the risk of losing your brand authority.
To stand out from the crowd, consider writing a powerful press release headline that instantly grabs the attention of readers. If readers aren’t interested in the headline, they won’t stick around to read the news.
How do I format a press release?
There are a lot of advantages to knowing how to format a free press release template. In addition to making your content look more professional, a good press release format will allow the media to pick up your story faster and give you an opportunity to provide details about the new product or service you're offering.
In short, it's good to think about your press release format, which makes it easier for the press release to be read by readers. It can even make the difference between landing on the front page or not making the cut.
Here are some basic tips on how to structure a good press release format to get you started:
- Use a free press release template to write your press release.
- Create a press release headline that draws attention and explains what your news is about in a concise manner.
- Write the most important aspects of your press release first.
- Use a boilerplate template to list your company information at the bottom of the press release.