Sitetrail vs. PR Newswire 2024
Are you looking for the best press release service for your business? We’ve reviewed Sitetrail and PR Newswire for 2024, and we can help you decide which service is the right choice for your LLC or sole proprietorship.
Recommended Press Release Service: Sitetrail
Sitetrail vs. PR Newswire: Which Is Best for Your Business?
Our Approach:
Selecting the best press release service for your business comes down to three factors:
- Performance history
- Value/Cost
- Services
In this review, we’ll look at some of the top press release distribution services and determine what makes them the best for business.
Quick Comparison
- Choose Sitetrail if you want a range of press release services to help you distribute your content effectively.
- Choose eReleases if you want a team of experienced and well-trained professionals who have been in the industry for over a decade helping you.
Read our full list of the best press release services to learn which service is best for your small business.
Sitetrail vs. eReleases: Breakdown
Sitetrail: Best Overall Press Release Service
Sitetrail offers the overall best PR services. This company is our favorite because not only does it offer low-cost distribution, but it also offers writing services. Its press releases are an excellent value because they are written by actual journalists trained in PR writing. Sitetrail’s track record proves it‘s doing something right.
Pricing
- Basic ($199) — A well-crafted 700-word press release, distribution to five industry channels and two countries, one Google News indexed article, and RSS syndication to multiple media outlets and journalists.
- Unlimited ($199/month) — If you write your own content (or client content in the case of agencies), you can publish an unlimited number of Google News articles with high search engine optimization (SEO) value — a unique subscription service.
- Popular ($249) — Two well-crafted 700-word articles (one press release, one editorial news), distribution to unlimited channels and countries, two Google News indexed articles, genuine media visibility with basic SEO value, and RSS syndication to multiple media outlets and journalists.
- Corporate ($1,399) — Three well-crafted 700-word articles (one press release, two editorial news), three Google News indexed articles, distribution to unlimited channels and countries, genuine media visibility with strong SEO value, and RSS syndication to multiple media outlets and journalists.
Pros:
- One price for writing and distributing unique editorials or press releases
- The company offers unlimited monthly distribution to help businesses scale up quicker
- No contracts or hidden fees
- Rapid one-day content production and distribution
Cons:
- SEO and marketing packages cost extra
- Getting into publications like Forbes and Entrepreneur can be costly, but the company can arrange it if desired
Sitetrail is the only platform that can arrange authentic journalist articles without a paid media feel to it. Its expert writing service and complete packages are the reason we selected it as our top choice for press release services. In addition, its five-star reviews on Trustpilot provide a lot of support for the company’s high-quality work.
Customer Reviews
Here are some verified reviews (pulled from Trustpilot) by people who used Sitetrail to help launch their businesses:
“Our company got Instagram accounts verified after using their PR service. Great prices and quick service.”
— Colin Campbel
“They got us into Entrepreneur magazine and another top publication in a short time. Great service.”
— Spencer Fields
“Delivered the work in a timely manner and exceeded our expectations considering the price we paid. Overall a positive experience.”
— Lara Bernhardt
Recommended Press Release Service: Sitetrail offers distribution and writing services with low cost and great value.
PR Newswire: Best Location Targeting
PR Newswire is the best PR distribution for local, state, and national targeting. This company is another favorite because it targets specific locations to get the word out where it matters most.
Pricing
PR Newswire does not offer a list of prices on its website. However, you can reference its pricing guide or reach out directly to obtain a pricing quote for your business. The prices listed below are based on a 400-word press release.
Additionally, all businesses must pay an annual membership fee to use PR Newswire’s services, which starts at $195.
- State & Local ($355+) — Distribution to over 1,000 targeted, local media outlets and websites.
- Regional ($475+) — Regional press release distribution to 13 surrounding states in your region.
- National ($835) — National press release distribution to over 4,500 targeted media outlets of varying types.
Pros:
- Wide range of contacts in all areas
- Geographical plans make it easy to appeal to a specific area
- Reporting for every outlet that publishes your press release
Cons:
- Little cost transparency
- Additional costs for multimedia such as photos, audio, and videos
- An annual membership fee is required
PR Newswire’s targeted focus is the reason we rank it so high for PR distribution. Its good reviews on TrustRadius should provide enough support for the company’s high-quality work.
Customer Reviews
Here are some reviews (pulled from TrustRadius) by people who used PR Newswire to help launch their businesses:
“It's VERY expensive. This is why it's difficult to recommend it to any clients on a budget. Smaller businesses and startups would be hard-pressed to pay hundreds of dollars to issue a press release. And the pricing goes up if you want to include a photo, etc. There are competitors who will do it for less … If you're a big company with a big budget, by all means, PR Newswire is a good fit.”
— Michelle Messenger Garrett
“I have gained nothing using PR Newswire, and if anything have wasted dozens of hours writing releases approved by their staff only to have them removed shortly after … I recommend looking at similar companies in this space. There are companies out there who get a similar exposure, are a fraction of the cost, and provide 10x more excellent customer service.”
— Verified User
“User-friendly — PR Newswire has a very user-friendly website that makes it simple and easy to get a news release set up for a distribution relatively quickly. You can also save your selections from a previous distribution to make it go even faster. Since I am pretty much always sending out my releases to the same distribution list, all I have to do is check that box.”
— Cindy Arco
Final Thoughts
PR professionals need to send their content to journalists on an ongoing basis, but not everyone has time to do this manually by sending out emails and scheduling calls and meetings. Sites like Sitetrail and PR Newswire help PR professionals manage the release process in a more efficient way while keeping track of who has received which releases.
Sitetrail is a press release distribution service that helps in the distribution of press releases for online and offline media. The company provides services to Fortune 500 companies as well as small businesses who want to get their content out there.
Sitetrail also writes and distributes press releases to a wide audience, meaning you can be sure your corporate messages get in front of your target audience.
On the other hand, PR Newswire service is a news distribution service that helps its members to gain access to media outlets. It charges its members according to their demands.
PR Newswire also offers other functions such as offering a public relations advisory council and delivering real-time data through its software and hardware products.
Our Recommendation: Sitetrail
Sitetrail is a press release distribution service that enables companies to share their press releases with journalists. Its design makes it easier for journalists to find and read the latest press releases from reputable sources.
Frequently Asked Questions
What is a press release?
Press releases are short pieces of information sent out to mass media outlets. This is done to reach a wider audience and share current news with readers.
Press releases are most commonly used by businesses, political parties, religious organizations, and other groups that have something to announce. However, even individuals can use them for announcing a new product or service they can offer on the market.
What is a press release distribution service?
Press release distribution services are companies that help journalists find and share press releases with their audiences.
As journalists are bombarded with information, these services have become an essential tool for many people in the industry, as well as a way for PR professionals to get their message out.
This is beneficial for the PR industry because it helps them stand out from other sources of information in a crowded news market.
What can press release distribution services do for my company?
Press release distribution services are available for a wide range of industries, from hospitality and travel to education and healthcare. These services can help maximize the impact of your press releases by ensuring they reach every media outlet in your target market.
Press release distribution services offer you the opportunity to increase awareness about your business, event, or brand among the public — especially those who are often overlooked by traditional media outlets.
What do I need to know about press release distribution services?
Press releases are a great way to gain the attention of the media and the people who are in charge of making decisions. Press release distribution services can help you get more press releases into journalists' inboxes.
However, even though it is an effective marketing tool, there are some risks involved with using these services to distribute your press release. You have to be careful when choosing which press release distribution service to use because some of them can have their own agenda that may not align with yours.
What is the difference between paid and free press release distribution services?
Many press release distribution services have free options. These services can be a great place to start for small businesses and bloggers that are looking to get the word out about their products or services without having to spend too much money.
Paid press release distribution services are more expensive but also offer a variety of benefits like targeted marketing and more activities for attracting prospective customers. Paid press release distribution companies typically have more resources such as human writers, marketing specialists, and other advertising activities.
How do I choose a reputable press release distribution company?
There are many reasons why you might want to run a press release. You might be promoting a new product or service, or you might need to get the word out about an upcoming event. Whatever the reason, there are many press release distribution companies out there that can help you get your message out.
Here are some questions to ask yourself before deciding on which press release distribution company is right for your needs:
- How long have they been in business?
- How do they compose their releases?
- What kind of distribution channels do they offer?
- How many?
- What are their rates?