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How to Name a Fitness Apparel Business

Ready to create your fitness apparel company? The name of your venture is often the first thing people will notice, and it can set the tone for the entire brand. When considering fitness apparel business names, it's essential to think about the target audience and the products or services offered. Read on for a set of tips, tricks, and examples to keep in mind!

Use our free business name generator above to discover an array of fitness apparel business name ideas, or continue reading our quick guide to learn how to name your company.

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Step #1: Determine Goals for Your Fitness Apparel Business

Your business’s name is the very first connection you will make with prospective customers. It’s important that you define your organization’s mission, vision, values, and target audience as much as possible.

Before naming your fitness apparel venture, ensure that you fully understand exactly how you will run your company. Familiarize yourself with the industry and determine what it takes to start a successful business by conducting thorough research.

Here are a few factors to keep in mind when launching and naming a fitness apparel company:

  • Fitness apparel stores sell shoes, apparel, and equipment designed for athletic consumers. Products are sold on a local level and to online shoppers. 
    • These businesses support local athletes through community events and offer advice regarding the ideal products for their customer’s individual needs.
  • This type of venture is best suited for the entrepreneur who is passionate about living an active and healthy lifestyle.
    • They enjoy interacting with athletes in the community, sharing their knowledge of current trends in activewear and the newest in fitness-related medical findings.
  • When developing your marketing strategy, target athletes of all skill levels and financial means.
    • Runners are known for investing a great deal of time and money in their sport, so owners are encouraged to specifically target the running community in their advertising efforts.

Step #2: Begin Brainstorming

We’ve shared some brainstorming techniques that you can use to get your creative juices flowing.

  • Jot down some specific keywords for your fitness apparel business name. Here are a few examples:
    • Wellness
    • Exercise
    • Clothing
    • Athletes
    • Sports
  • Think of adjectives that would describe your fitness apparel business and the types of products offered to derive inspiration. Here are some examples: 
    • Fashionable
    • Comfortable
    • Bold
    • Trendy
    • Affordable
  • Experiment with other branding and brainstorming techniques.
Recommended: Once you have your name, create a logo with our free Logo Generator. To learn about other small business ideas, read our guide.

Fitness Apparel Business Name Ideas

We’ve used general brainstorming techniques to share several creative and catchy business name ideas for a fitness apparel store.

Creative Approaches to Naming a Fitness Apparel Business

The following are helpful tips to help you find a unique business name that is relevant to you and/or your industry:

Capitalize on Business Location

The name of your city is one great way to brand your business. You can also think of nicknames that define what your city or state is well known for.

Connecting Through Emotion

Words that evoke a certain emotion, reminders of personal experiences, and travel memories may be good for branding.

Pun Fun, Word Combination, and Alliteration

Make brainstorming fun by creating puns, combining two relevant words and/or concepts, or by using same letter and sound repetition. 

Short and Sweet

Oftentimes, simply using one word for a business name can be more powerful and engaging for clients/customers. Carefully consider your brand and brainstorm adjectives and synonyms that describe your business idea. For instance, if you own a fitness apparel business, ask yourself how you would describe what you’re offering (e.g., stylish, athletic, breezy, etc.). Consider how you want your customers to feel (fashionable, flexible, energized, etc.), and so on.

Name Game

Naming your business can be as easy as just using your own name. You can also incorporate celebrity names, public figures, or friends and family members.

Step #3: Use Our Business Name Generator

Use our free business name generator tool by following the 3 steps: Search, select, and get the perfect domain name!

Filter results by location, industry, and domain name to produce more customized brand names for your company.

Step #4: Register Your Fitness Apparel Business Name

Visit our business name search page to see if your desired brandable name is available in your state.

Steps After Naming Your Fitness Apparel Business

There are some steps you can take to successfully establish brand recognition and credibility for your company.

  • Choose a business structure. Formally structuring a business (e.g., LLC, corporation, etc.) reduces liability. We recommend checking out the Top LLC Formation Services.
  • Design a logo for your fitness apparel business. Creating a logo is vital for increasing brand awareness, and there are several logo maker tools available to help you design a unique one. Use our fitness apparel business logo generator to simplify the process. 
  • Make a website for your fitness apparel store. Website builders like GoDaddy make the process simple and quick. Check out our Best Website Builder article.
  • Use our QR Code Generator. Our QR code tool allows you to create virtual business cards (vCards), market your company, and share your new website with customers.