How to Name Your Local Business
Are you starting a local business? One of the most important steps when creating a successful and unique brand for your new company is choosing the perfect name. TRUiC’s free online business name generator for local SEO will generate thousands of potential business names. Additionally, you’ll be able to instantly check the names for domain availability. All you have to do is type in keywords related to your company, choose your location by city and state, and you’ll get thousands of tailored, location-specific results.
Note: TRUiC’s business name generator for local SEO guarantees you privacy when searching business names. Your private information is kept safe with us since our goal is to always provide you with the necessary tools to start your personal or business website. Once you’ve searched a name, we ensure that it will be protected for a full month until you're certain and ready to purchase the one of your choice.
TRUiC’s business name generator for local SEO will include different combinations of location-specific names. In addition to just the city or state, the results will include nicknames, slogans, something specific your location is known for, etc. For example, let’s say you’re starting a coffee shop in Chicago, Illinois. Using our tool, you would type in keywords relating to your coffee shop (e.g., coffee, bean, roast, etc.), choose Chicago, Illinois as your location, type in city nickname, and click on the “Generate” button. Here are some examples of business name ideas that could pop up:
- Chi-Town Cappuccinos
- Italian Roast Illinois
- Windy City Espresso
- Chicago Coffee Cove
- The Bittersweet Bean
As you can see, there are creative ways to name your company by using its location. The possibilities are endless, and there are many resources available to make the naming process easier for you. If you aren’t able to find the perfect local business name through our tool, we also recommend checking out our comprehensive “How to Name a Business” guide, where you can find helpful brainstorming tips and tricks.
Benefits of Including Location in a Business Name
If you’re planning to stay in a particular area when forming a company, incorporating a specific location into your brand name can hold advantages.
Search Engine Optimization (SEO)
If you own a local business, chances are you will want to attract customers who live in the area. These potential customers will probably be searching for businesses specific to their city and state; if your name includes these keywords, it’s more likely that your company will show up at the top of their search results.
Google My Business Listings
The Google My Business platform is free and it comes with several benefits. Once you go through the verification process and your company is listed on the platform, you’ll be able to reach more customers in your area. Not to mention, once your company is part of Google My Business, when users conduct a local search for businesses on Google Maps, your business will pop up as one nearby! All in all, the platform will allow you to boost visibility and credibility.
Including a location in your brand name will help to build closer connections with local clients and customers. For instance, if a potential customer has lived in a town for quite some time, they’ve most likely formed a loyalty to that town and strongly believe in the value of local businesses. This makes it more likely that the customer will be willing to support your company.
Steps After Naming a Local Business
After using TRUiC’s free online business name generator for local SEO and securing a domain name, there are a few more steps you can take to successfully launch your brand.
- Register your local business name.
- Read our business formation guides or LLC formation guides.
- Structure your company by hiring a professional LLC formation service.
- Boost brand visibility by designing a logo using our free logo maker.