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How to Name a Subscription Box Business
Subscription boxes have become increasingly popular, offering a convenient way for consumers to receive a monthly or quarterly selection of curated products in a specific niche. Great subscription box business names should reflect the theme of the products and resonate with the target audience. Ultimately, a well-chosen brand name can set a venture apart from competitors and help attract new customers.
Use our free business name generator above to discover an array of subscription box business name ideas, or continue reading our quick guide to learn how to name your company.
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Step #1: Determine Goals for Your Subscription Box Business
Your business’s name is the very first connection you will make with prospective customers. It’s important that you define your organization’s mission, vision, values, and target audience as much as possible.
Before naming your subscription box venture, ensure that you fully understand exactly how you will run your company. Familiarize yourself with the industry and determine what it takes to start a successful business by conducting thorough research.
Here are a few factors to keep in mind when launching and naming a subscription box company:
- A subscription box service focuses on unique products available for a specific market, delivering packages to your customer’s doorstep weekly, monthly, or quarterly.
- Your company will focus on sourcing the very best niche items that surpass the customer’s expectations for creativity, whimsy, and function while delivering a service that becomes the highlight of their week.
- Subscription boxes are a marketing guru’s dream. If you love networking to expand the impact of your brand and connecting with people who are passionate about cooking, pets, technology, or any other niche market, you are halfway there.
- While some current boxes appeal to a wide range of ages, it is true that the millennial generation is driving the subscription box market.
Step #2: Begin Brainstorming
We’ve shared some brainstorming techniques that you can use to get your creative juices flowing.
- Jot down some specific keywords for your subscription box business name. Here are a few examples:
- Service
- Gift
- Online
- Monthly
- Samples
- Think of adjectives that would describe your subscription box business and the types of products offered to derive inspiration. Here are some examples:
- Premium
- Eclectic
- Handmade
- Special
- Exclusive
- Experiment with other branding and brainstorming techniques.
Recommended: Once you have your name, create a logo with our free Logo Generator. To learn about other small business ideas, read our guide.
Subscription Box Business Name Ideas
We’ve used general brainstorming techniques to share several creative and catchy business name ideas for a subscription box company.
Creative Approaches to Naming a Subscription Box
The following are helpful tips to help you find a unique business name that is relevant to you and/or your industry:
Capitalize on Business Location
The name of your city is one great way to brand your business. You can also think of nicknames that define what your city or state is well known for.
- Georgia Gift Box
- Sacramento Sampler
- Florida Findings
- Denver Delicious Deliveries
- Boston Boxes Shipping
Connecting Through Emotion
Words that evoke a certain emotion, reminders of personal experiences, and travel memories may be good for branding.
Personal Experiences
Pun Fun, Word Combination, and Alliteration
Make brainstorming fun by creating puns, combining two relevant words and/or concepts, or by using same letter and sound repetition.
Pun Fun
Word Combination
Short and Sweet
Oftentimes, simply using one word for a business name can be more powerful and engaging for clients/customers. Carefully consider your brand and brainstorm adjectives and synonyms that describe your business idea. For instance, if you own a subscription box service, ask yourself how you would describe what you’re offering (e.g., exciting, easy, reliable, etc.). Consider how you want your customers to feel (surprised, personal, happy, etc.), and so on.
Name Game
Naming your business can be as easy as just using your own name. You can also incorporate celebrity names, public figures, or friends and family members.
- Samples by Sarah
- Claire’s Creative Crates
- Faith Trade Subscriptions
- Trace’s Trinkets
- Hannah’s Handmade Sampler
Step #3: Use Our Business Name Generator
Use our free business name generator tool by following the 3 simple steps: Search, select, and get the perfect domain name!
Filter results by location, industry, and domain name to produce more customized brand names for your company.
Step #4: Register Your Subscription Box Business Name
Visit our business name search page to see if your desired brandable name is available in your state.
Steps After Naming Your Subscription Box Business
There are some steps you can take to successfully establish brand recognition and credibility for your company.
- Choose a business structure. Formally structuring a business (e.g., LLC, corporation, etc.) reduce liability. We recommend checking out the Top LLC Formation Services.
- Design a logo for your subscription box business. Creating a logo is vital for increasing brand awareness, and there are several logo maker tools available to help you design a unique one. Use our subscription box business logo generator to simplify the process.
- Make a website for your subscription box business. Website builders like GoDaddy make the process simple and quick. Check out our Best Website Builder article.
- Use our QR Code Generator. Our QR code tool allows you to create virtual business cards (vCards), market your company, and share your new website with customers.