How to Name a Theatre Company Business
Does your theatre company need a name? Make sure you find a good business name — one that entices audiences and describes your venture — for the name will be on all of your posters, programs, and other marketing materials.
Have your troupe brainstorm theatre company names together, and you may be surprised how many good ones you all think of. Use the troupe’s preferred genre, performance space, or theme as a starting point, and go from there. Choose whichever name everyone likes best.
Use our free business name generator above to discover an array of theatre company business name ideas, or continue reading our quick guide to learn how to name your company.
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Step #1: Determine Goals for Your Theatre Company
Your business’s name is the very first connection you will make with prospective customers. It’s important that you define your organization’s mission, vision, values, and target audience as much as possible.
Before naming your venture, ensure that you fully understand exactly how you will run your company. Familiarize yourself with the industry and determine what it takes to start a successful business by conducting thorough research.
Here are a few factors to keep in mind when launching and naming a theatre company:
- Anyone who is passionate about theatre and has a strong business mind may be well-suited for running this type of venture. A love for theatre is necessary because starting a business is hard work and frequently doesn’t return a profit for several years.
- The ideal customer is someone who enjoys live productions and has discretionary income. Such a person will be interested in seeing plays, and they’ll be able to afford to go to several shows each season.
- While ticket sales usually account for just a portion of a theatre company’s revenue, the number of tickets sold may affect a theatre company’s ability to raise funding through other means. Therefore, getting people to pay for tickets is important even if a theatre relies on other funding.
Step #2: Begin Brainstorming
We’ve shared some brainstorming techniques that you can use to get your creative juices flowing.
- Jot down some specific keywords for your theatre company business name. Here are a few examples:
- Performance
- Play
- Musical
- Stage
- Troupe
- Think of adjectives that would describe your theatre company and the types of products offered to derive inspiration. Here are some examples:
- Creative
- Artistic
- Dramatic
- Fun
- Innovative
- Experiment with other branding and brainstorming techniques.
Recommended: Once you have your name, create a logo with our free Logo Generator. To learn about other small business ideas, read our guide.
Theatre Company Business Name Ideas
We’ve used general brainstorming techniques to share several creative and catchy business name ideas for a theatre company.
Creative Approaches to Naming a Theatre Company
The following are helpful tips to help you find a unique business name that is relevant to you and/or your industry:
Capitalize on Business Location
The name of your city is one great way to brand your business. You can also think of nicknames that define what your city or state is well known for.
- City Performers Company
- Big Apple Auditioners
- Live California Playhouse
- Windy City Thespians
- Crystal Pier Amphitheater
Connecting Through Emotion
Words that evoke a certain emotion, reminders of personal experiences, and travel memories may be good for branding.
Emotion
Personal Experiences
Pun Fun, Word Combination, and Alliteration
Make brainstorming fun by creating puns, combining two relevant words and/or concepts, or by using same letter and sound repetition.
Word Combination
Short and Sweet
Oftentimes, simply using one word for a business name can be more powerful and engaging for clients/customers. Carefully consider your brand and brainstorm adjectives and synonyms that describe your business idea. For instance, if you own a theatre company, ask yourself how you would describe what you’re offering (e.g., production assistance, performance space, community shows, etc.). Consider how you want your customers to feel (successful, inspired, creative, etc.), and so on.
Name Game
Naming your business can be as easy as just using your own name. You can also incorporate names of friends and family members.
- Hamlet’s Play Co.
- Miller Sisters Productions
- Beckett’s Strange Plays
- Shakespearean Legacy
- Terrence’s Playhouse
Step #3: Use Our Business Name Generator
Discover the perfect brand name for your theatre company by using our free business name generator tool. Simply follow the 3 steps: Search, select, and get the perfect domain name!
Filter results by location, industry, and domain name to produce more customized brand names for your venture.
Step #4: Register Your Theatre Company Business Name
Visit our business name search page to see if your desired brandable name is available in your state.
Steps After Naming Your Theatre Company
There are some steps you can take to successfully establish brand recognition and credibility for your venture.
- Choose a business structure. Formally structuring a business (e.g., LLC, corporation, etc.) reduces liability. We recommend checking out the Top LLC Formation Services.
- Design a logo for your theatre company. Creating a logo is vital for increasing brand awareness, and there are several logo maker tools available to help you design a unique one. Use our business logo generator to simplify the process.
- Make a website for your theatre company. Website builders like GoDaddy make the process simple and quick. Check out our Best Website Builder article.
- Use our QR Code Generator. Our QR code tool allows you to create virtual business cards (vCards), market your company, and share your new website with customers.