The Average Email Marketing Specialist Salary in 2022

Salaries change frequently in the world of marketing depending on needs of the market, and this is no different for an email marketing specialist salary. We’ve put together this useful guide to help you better understand the most up-to-date information about email marketer salaries. Here’s what you need to know.


The Typical Salary of an Email Marketer

Email marketing is a cost-effective and powerful tool for businesses of all sizes. The typical salary of an email marketer is $62,000, but the industry range spans from $29,000 to $120,000.

Factors That Affect Email Marketing Salaries

The average email marketer salary can vary dramatically depending on one's location, company size, skillset, and work experience.

Some of the factors that influence an email marketer's salary are:

  • A company's location. Large companies in more expensive areas are likely to offer higher salaries than small companies in cheaper areas. For example, New York City is more expensive than Oklahoma City, which means that an email marketer with a company located in New York is likely to make more money than an email marketer with a company located in Oklahoma City.
  • The email marketer’s skill set. An email marketer with skills in both social media marketing and content marketing is more likely to be offered a higher salary than one who specializes solely in social media marketing.

What Is an Email Marketing Specialist?

An email marketing specialist's primary responsibility is to help their company increase sales by implementing an email marketing strategy that aligns with the company's goals.

At the core of every successful email marketing strategy is a direct-marketing plan. The first task for any email marketing specialist is to work with the company’s leadership team to define its goals, how it will measure success, and determine what metrics are important.

What Email Marketing Specialists Do

Email marketing is one of the most popular and effective marketing strategies. It is also the fastest growing marketing channel. Therefore, there are many organizations that are looking for email marketers to fill their positions; however, not all people with this title do the same work.

The specific job duties for an email marketer depend on the type of organization they work for. For instance, if they work for an IT company, they will be responsible for creating email campaigns to promote new services or products. On the other hand, if an organization focuses on customer service, then their primary duty will be to help customers solve their issues via email correspondence.

There are three main types of emails that every marketer should know how to create: 

  • transactional emails that provide customers with information about their purchase or order
  • promotional emails that detail products and services
  • informational emails that inform customers about beneficial events and services

Skills Needed to Become an Email Marketer

The skills required for this profession consist of:

  • Creativity: You need creativity to make your emails stand out and avoid coming across as a boring newsletter.
  • Technical knowledge: You need to know the best industry practices to achieve results.
  • Data analysis: You need data analysis skills in order to understand the insights from your email marketing efforts such as open rates, click-through rates, etc.
  • Education: An associate’s or bachelor's degree in marketing or a related field will be helpful in proving you have the skills clients need.
  • Experience: 3+ years working in marketing, advertising, public relations, communications, or a related field will be helpful for building a client base.

Setting Realistic Goals for Your Career as an Email Marketing Specialist

Setting realistic goals is the first step to a successful career as an email marketing specialist.

In order to be successful as an email marketer, you need to have a clear understanding of the average email marketing specialist salary range, what skills are needed for this field, and the amount of work it takes on a daily basis.

Since all of these factors differ from person to person, there is no clear answer to what a successful career as an email marketer looks like. However, setting realistic goals and being consistent can help you achieve success.

How to Become a Successful Email Marketing Specialist

Emails marketing is extremely popular and found in most company’s marketing mix. Today, not only do large companies use email marketers to promote their products and services but small businesses use email marketing as well.

To design a successful email marketing campaign, a good knowledge of all the tools and techniques is necessary.

Many people who want to become email marketers start off as content writers. Once writing skills have improved and a writer has some experience under their belt, it is easier to transition over to a marketing department’s email marketing team.

Frequently Asked Questions

What are the highest paying salaries in the email marketing industry?

There are a number of factors that determine the salaries for email marketers. These include their level of experience, the size of the company, and the industry they work in. The typical salary for an email marketing specialist is estimated to be between $42,000 and $70,000 per year.

How do you define email marketing?

Email marketing is the process of sending emails to customers on behalf of a business. The primary objective is to increase the customer base, generate leads, and improve customer relations.

The following are some common reasons companies implement email marketing:

  • To generate leads for any business
  • Building brand awareness and getting customers familiar with your company's products or services
  • Promotional offers, which can be redeemed at physical stores or simply encourage customers to buy more products by giving them discounts
  • Notifications about changes in product availability or new additions in your catalogue

What are some of the benefits of being an email marketer?

Email marketing is a powerful tool for marketers, companies, and organizations to reach their customers, clients, and audiences.

Some of the benefits of being an email marketer are:

  • Generating more sales by increasing brand awareness
  • Low overhead costs
  • Reach a large number of recipients with a single email
  • Targeting a specific audience based on demographics or interests

What are some of the challenges faced by email marketers?

There are many challenges faced by email marketers. 

They include:

  • Keeping up with the latest trends in email marketing
  • Generating a list of engaged subscribers
  • Understanding the various ways to segment a list and targeting them correctly
  • Understanding how to send a well optimized, personalized email