Mystery Shopper Business Name Generator

How to Name a Mystery Shopper Business

Mystery shoppers work in conjunction with third-party establishments to observe and report back about their locations’ cleanliness, their customer service, and so forth. Some mystery shopper businesses also work alongside marketing research firms.

If this sounds like the right venture for you, it’s time to start thinking of a good name for your new company. We’ll help you get started brainstorming.

Use our free business name generator above to discover an array of mystery shopper business name ideas, or continue reading our quick guide to learn how to name your company.

TRUiC is a privacy-focused company. TRUiC's business name generator protects your personal information so that your searches remain private.

Step #1: Determine Goals for Your Mystery Shopper Business

Your business’s name is the very first connection you will make with prospective customers. It’s important that you define your organization’s mission, vision, values, and target audience as much as possible. 

Before naming your mystery shopper venture, ensure that you fully understand exactly how you will run your company. Familiarize yourself with the industry and determine what it takes to start a successful business by conducting thorough research.

Here are a few factors to keep in mind when launching and naming a mystery shopper company:

  • Mystery shoppers (also known as secret shoppers or anonymous evaluators) visit various businesses to make sure that staff are adhering to protocol. 
  • With secret shoppers, companies gain more visibility into their operations, and can even save a great deal of hassle and money in the process. 
  • Having a sharp eye for detail is a key to success in this industry. Moreover, owners should possess some experience in sales in order to be able to convince clients of their need for these services. 
  • The ideal customers are owners, CEOs, and Presidents of establishments with multiple locations, such as commercial businesses, healthcare providers, and even governmental organizations.

Step #2: Begin Brainstorming

We’ve shared some brainstorming techniques that you can use to get your creative juices flowing.

  • Jot down some specific keywords for your mystery shopper business name. Here are a few examples:
    • Covert Evaluation
    • Customer Service
    • Performance Analysis
    • Mystery Audit
    • Observational Research
  • Think of adjectives that would describe your mystery shopper business and the types of products offered to derive inspiration. Here are some examples:
    • Discreet
    • Thorough
    • Observant
    • Meticulous
    • Objective
  • Experiment with other branding and brainstorming techniques.
Recommended: Once you have your name, create a logo with our free Logo Generator. To learn about other small business ideas, read our guide.

Mystery Shopper Business Name Ideas

We’ve used general brainstorming techniques to share several creative and catchy business name ideas for a mystery shopper company.

Creative Approaches to Naming a Business

The following are helpful tips to help you find a unique business name that is relevant to you and/or your industry:

Capitalize on Business Location

The name of your city is one great way to brand your business. You can also think of nicknames that define what your city or state is well known for.

Connecting Through Emotion

Words that evoke a certain emotion, reminders of personal experiences, and travel memories may be good for branding. 

Pun Fun, Word Combination, and Alliteration

Make brainstorming fun by creating puns, combining two relevant words and/or concepts, or by using same letter and sound repetition.

Short and Sweet

Oftentimes, simply using one word for a business name can be more powerful and engaging for clients/customers. Carefully consider your brand and brainstorm adjectives and synonyms that describe your business idea. For instance, if you own a mystery shopper business, ask yourself how you would describe what you’re offering (e.g. salespeople evaluations, suggestions, data, reports, etc.). Consider how you want your customers to feel (informed, confident, empowered, able to improve client-customer relations, etc.), and so on.

Name Game

Naming your business can be as easy as just using your own name. You can also incorporate names of friends and family members.

Step #3: Use Our Business Name Generator

Use our free business name generator tool by following the 3 simple steps: Search, select, and get the perfect domain name!

Filter results by location, industry, and domain name to produce more customized brand names for your venture.

Step #4: Register Your Mystery Shopper Business Name

Visit our business name search page to see if your desired brandable name is available in your state.

Steps After Naming Your Mystery Shopper Business

There are some steps you can take to successfully establish brand recognition and credibility for your venture.

  • Choose a business structure. Formally structuring a business (e.g., LLC, corporation, etc.) reduces liability. We recommend checking out the Top LLC Formation Services.
  • Design a logo for your mystery shopper business. Creating a logo is vital for increasing brand awareness, and there are several logo maker tools available to help you design a unique one. Use our business logo generator to simplify the process. 
  • Make a website for your mystery shopper business. Website builders like GoDaddy make the process simple and quick. Check out our Best Website Builder article.
  • Use our QR Code Generator. Our QR code tool allows you to create virtual business cards (vCards), market your company, and share your new website with customers.