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How to Name a Survey Business
When brainstorming survey business names, it’s important to ensure it accurately reflects your mission while also being memorable and easy to pronounce. Ultimately, the right name for your survey company will depend on your target market and the services you offer.
Use our free business name generator above to discover an array of survey business name ideas, or continue reading our quick guide to learn how to name your company.
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Step #1: Determine Goals for Your Survey Business
Your business’s name is the very first connection you will make with prospective customers. It’s important that you define your organization’s mission, vision, values, and target audience as much as possible.
Before naming your survey venture, ensure that you fully understand exactly how you will run your company. Familiarize yourself with the industry and determine what it takes to start a successful business by conducting thorough research.
Here are a few factors to keep in mind when launching and naming a survey company:
- A survey company creates, distributes, and analyzes surveys for a variety of businesses or special interests.
- The purpose is to collect feedback before deciding to alter policies or processes to improve efficiency and overall satisfaction.
- People who love data will be an ideal match for creating a survey company. They should be interested in the core needs of people to better understand how to structure questions.
- Potential owners should also be proactive in giving advice or ideas to clients based on the formal analysis.
- The target market can be anyone who cares about improving their business or cause:
- Teachers use surveys to gauge what their students are getting out of the class.
- Companies use them to find out how their employees or customers feel about certain processes or changes.
- Nonprofits use them to find out how much interest there is for different endeavors in any given area.
Step #2: Begin Brainstorming
We’ve shared some brainstorming techniques that you can use to get your creative juices flowing.
- Jot down some specific keywords for your survey business name. Here are a few examples:
- Polls
- Data
- Feedback
- Research
- Consulting
- Think of adjectives that would describe your survey business and the types of products offered to derive inspiration. Here are some examples:
- Insightful
- Accurate
- Useful
- Premier
- Actionable
- Experiment with other branding and brainstorming techniques.
Recommended: Once you have your name, create a logo with our free Logo Generator. To learn about other small business ideas, read our guide.
Survey Business Name Ideas
We’ve used general brainstorming techniques to share several creative and catchy business name ideas for a survey company.
Creative Approaches to Naming a Survey Business
The following are helpful tips to help you find a unique business name that is relevant to you and/or your industry:
Capitalize on Business Location
The name of your city is one great way to brand your business. You can also think of nicknames that define what your city or state is well known for.
- California Crowdsourcing
- Illinois Business Info
- San Fran Statistics
- Chicago Questionnaires
- Rhode Island Reports
Connecting Through Emotion
Words that evoke a certain emotion, reminders of personal experiences, and travel memories may be good for branding.
Emotion
Personal Experiences
Pun Fun, Word Combination, and Alliteration
Make brainstorming fun by creating puns, combining two relevant words and/or concepts, or by using same letter and sound repetition.
Short and Sweet
Oftentimes, simply using one word for a business name can be more powerful and engaging for clients/customers. Carefully consider your brand and brainstorm adjectives and synonyms that describe your venture. For instance, if you own a survey business, ask yourself how you would describe what you’re offering (e.g., surveys, crowd input, people's opinions, etc.). Consider how you want your customers to feel (satisfied, knowledgable, informed, etc.), and so on.
Name Game
Naming your business can be as easy as just using your own name. You can also incorporate celebrity names, public figures, or friends and family members.
Step #3: Use Our Business Name Generator
Use our free business name generator tool by following the 3 simple steps: Search, select, and get the perfect domain name!
Filter results by location, industry, and domain name to produce more customized brand names for your survey company.
Step #4: Register Your Survey Business Name
Visit our business name search page to see if your desired brandable name is available in your state.
Steps After Naming Your Survey Business
There are some steps you can take to successfully establish brand recognition and credibility for your company.
- Choose a structure. Formally structuring a business (e.g., LLC, corporation, etc.) reduces liability. We recommend checking out the Top LLC Formation Services.
- Design a logo for your survey business Creating a logo is vital for increasing brand awareness, and there are several logo maker tools available to help you design a unique one. Use our survey business logo generator to simplify the process.
- Make a website for your survey business. Website builders like GoDaddy make the process simple and quick. Check out our Best Website Builder article.
- Use our QR Code Generator. Our QR code tool allows you to create virtual business cards (vCards), market your company, and share your new website with customers.