Last Updated: May 23, 2024 by TRUiC Team


Wisconsin Business License

You can obtain a Wisconsin business license online or by mail.

We provide the information and resources you’ll need to get federal, state, and local licenses and permits for your small business, including the seller’s permit.

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Woman holding open sign after getting her business license

How to Get a Business License in WI

You can get a business license online or by mail by applying with the correct licensing or regulatory agency for your business.

Business licensing requirements generally depend on your business’s activity and location (zoning requirements).

There are three main licensing jurisdictions:

  • State
  • Local
  • Federal

State of Wisconsin Business Licensing

Most businesses in Wisconsin must complete the Business Tax Registration. This allows businesses to register for several different tax permits, including the main state-level permit or license in Wisconsin, the seller’s permit.

You must obtain a seller’s permit if you:

  • Are engaged in business in Wisconsin
  • Intend to sell or lease tangible personal property or services that would ordinarily be subject to sales tax if sold at retail.

Visit the Department of Revenue to obtain a seller’s permit.

Additionally, businesses in certain professions and industries may need other specific licenses or permits. The Wisconsin Department of Safety and Professional Services and Department of Health Services provide additional information about many of these licensed professions.

Local Wisconsin Business Licensing

In Wisconsin, you may need other licenses or permits from your local government depending on your business activity or location.

For example, the City of Milwaukee requires a number of different types of businesses to have a city business license.

Contact your local county or town government office for more information.

Steps for Obtaining a Business License in Wisconsin

Wisconsin Seller’s Permit

You can register for a Wisconsin seller’s permit online or by mail. This is done as part of the Wisconsin Business Tax Registration.

There are two ways to register online, depending on your business type and situation. If any of the following apply, you should register with the Department of Revenue:

  • Your business is a:
    • Sole proprietorship
    • Non-Wisconsin LLC or corporation
    • Partnership
    • Nonprofit
  • You already registered directly with the Department of Financial Institutions

All other businesses, including Wisconsin LLCs, should use the One Stop Business Registration Portal, which registers your business with various state government agencies.

Apply for a Wisconsin Seller’s Permit

OPTION 1: Apply Online

Wisconsin Department of Revenue

Wisconsin One Stop Business Portal

– OR –

OPTION 2: Apply by Mail

Download Form

Fee: $20

Mailing Address:
Wisconsin Department of Revenue
P.O. Box 8902
Madison, WI 53708-8902

Other Wisconsin Business Licenses

The processes for obtaining other licenses and permits vary. Check with the Wisconsin Department of Safety and Professional Services and Department of Health Services for information about many different Wisconsin professional licenses, and contact your local county or town government office for more information about how to get local licenses.

Renewal

The Wisconsin Business Tax Registration, which includes the seller’s permit, must be renewed every two years. There is a $10 renewal fee. The state will send a Notice of Amount Due for Business Tax Registration and a Business Tax Registration (BTR) Certificate in the mail prior to the expiration date.

Check with the relevant state or local government office for the renewal requirements for any other license or permit your business may have.

Federal Business Licenses and Permits

You can get a business license by applying with the correct licensing and regulatory agency for your business. Business licensing requirements depend on your business’s activity and location (zoning requirements).

If your business conducts activities that are regulated by the federal government, you will need to apply for the appropriate business license or permit.

Choose a business activity below to learn how to apply:

Agriculture
Alcoholic beverages
Aviation
Firearms, ammunition, and explosives
Fish and wildlife
Commercial fisheries
Maritime transportation
Nuclear energy
Radio and television broadcasting
Transportation and logistics

Visit our review of the best licensing service providers to learn more about the different professional services that can help you research and apply for business licenses and permits.

LegalZoom offers ongoing legal support and an affordable package to help you quickly apply for all the licenses required to legally operate your business. 

WI Business License FAQ

Who needs a Wisconsin business license?

Businesses that sell goods or services subject to the state sales tax need a Wisconsin seller’s permit. Businesses in certain locations or professions may need other specific licenses.

What is a seller’s permit?

A seller’s permit is the common name for a license or permit that allows you to sell products or services.

How much does a Wisconsin business license cost?

The fee for the Wisconsin Business Tax Registration is $20, plus a $10 renewal fee every two years. The cost of other licenses and permits varies.

How do I get a Wisconsin business license?

You can apply for a Wisconsin seller’s permit online through the Department of Revenue, through the One Stop Business Registration website, or by mail.

Do I have to renew my Wisconsin business license?

A Wisconsin seller’s permit must be renewed every two years. Check with the relevant state or local government office for the renewal requirements for any other license or permit your business may have.